Philly 2014 Political Ad Trends Viewer


Trends Viewer: Philly Political Media Watch Project

Welcome to the interactive Trends Viewer tool designed to allow you to explore the data underlying the Philly Political Media Watch Project of the Internet Archive's TV News Archive! From September 1, 2014 through the election of November 4, 2014, 7 television stations in the Philadelphia market were monitored to identify all politically-related advertisements. In all, 74 distinct political advertisements were identified which collectively aired 13,675 times during the 65 day monitoring period. Each advertisement was assessed for time devoted to functional content, using the approach elaborated by William Benoit, Ph.D., most recently in his 2014 book, A Functional Analysis of Political Television Advertisements. Archive staff scored each ad along the dimensions of "Acclaim" (positive comments about candidate), "Attack" (negative comments about opposing candidate), and "Defend" (defending candidate against attacks by opposing candidate), along with typing up a transcript of its spoken content. A similar approach was taken by a team at the University of Delaware's Center for Community Research and Service lead by Associate Professor Danilo Yanich, in their study, Political Ads & Local TV News - Philly 2014.

Note that you will find some oddities in the data due to the way in which the human coding cataloged the advertisements. Each ad was categorized with the name of the primary candidate discussed, meaning that an attack ad run by one candidate against another will be cataloged under the second one's name, even if the other half of the advertisement lauds the candidate running the ad. This will yield nuanced results, such as comparing the ads focusing on Aimee Belgard vs those sponsored on her behalf.

This tool allows you to interactively explore and visualize the resulting trends (the raw datasets are also available for download). Using the form below, you can select any pair of candidates, parties, races, status, win/lost, sponsor, sponsor type, television channel, or even keywords found in the transcripts, or any combination therein, to compare their respective trends during the 2014 election cycle. If you specify multiple options they will be combined together. For example, you can compare ads focusing on Tom Corbett that were paid by Tom Corbett for Governor vs those paid for by Tom Wolf for Governor. Or, compare all ads mentioning the two candidates from any sponsor. Or ads focusing on candidates that ultimately won vs lost. Or, compare the ads run by the Philadelphia Federation of Teachers vs those run by the House Majority PAC. Or, those mentioning "school" vs "job" in the transcript of the ad. Or, simply, view the overall trends for all 13,675 advertisement airings.

Search #1

Use the dropdowns below to select your first query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:


Search #2

Use the dropdowns below to select your second query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Select All Advertisements:





Summary Statistics

The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.



Total number of airings of all ads matching your queries

Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate)



Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily



Daily Timeline

The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "Tom Corbett" shown to the left of the center line and results for "Tom Wolf" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).




Ad Listing

The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.

Advertisements Featuring "Tom Corbett"

Times Aired: 382
Times Aired: 293
Times Aired: 290
Times Aired: 260
Times Aired: 178
Times Aired: 159
Times Aired: 135
Times Aired: 95
Times Aired: 51

Advertisements Featuring "Tom Wolf"

Times Aired: 291
Times Aired: 270
Times Aired: 266
Times Aired: 262
Times Aired: 221
Times Aired: 181
Times Aired: 165
Times Aired: 157
Times Aired: 154
Times Aired: 66
Times Aired: 41
Times Aired: 31
Times Aired: 13
Times Aired: 11
Times Aired: 9



Show Listing

The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.

All Shows Featuring "Tom Corbett"

RankShowAiringsPreview
1Action News125View
2Today87View
3Good Day Philadelphia78View
4Good Morning America76View
5Eyewitness News at 654View
6Fox 29 Morning News at 6a51View
7NBC 10 News at 6pm50View
8NBC 10 News at 11p49View
9Family Feud49
10Eyewitness News at 1145View
11CBS This Morning44View
12Fox 29 News at 1043View
13The Tonight Show Starring Jimmy Fallon42
14Action News 600 PM38View
15Eyewitness News at 537View
16Action News at Ten on PHL1736View
17Modern Family35
18Wheel of Fortune34
19Late Show With David Letterman34
20Judge Judy32
21NBC 10 News at 5pm30View
22Extra30
23Jeopardy29
24Dr. Phil28
25Good Day Philadelphia at 928View
26Access Hollywood24
27The Insider23
28NBC 10 News Today at 600a23View
29The Ellen DeGeneres Show18
30Jimmy Kimmel Live18
31Action News at 4pm17View
32NBC 10 News Today at 500a17View
33NBC 10 News at 4pm16View
34FOX 29 News at Five15View
35Judge Mathis14
36Action News 530 PM13View
37NBC 10 News Today at 11a13View
38Lets Make a Deal13
39Eyewitness News at 7am11View
40College Football11
41Fox 29 News at 6PM11View
42Entertainment Tonight11
43CBS This Morning Saturday10View
44NFL Football10
45The Voice9
46The Price Is Right9
47The Big Bang Theory8
48The Doctors8
49Steve Harvey8
50Law Order Special Victims Unit8
51The Peoples Court7
52Eyewitness News at 8am7View
53The Queen Latifah Show7
54Nightline7View
55Eyewitness News on the CW Philly7View
5660 Minutes7View
57NBC Nightly News7View
58Eyewitness News at 5307View
59Two and a Half Men6
60Anger Management6
61Live With Kelly and Michael6
62NBC 10 News at 9am6View
63NBC 10 News Today at 430a6View
64NBC 10 News Today at 530a6View
65Football Night in America6
66Early Today5View
67TMZ Live5
68CBS News Sunday Morning5View
69Americas Got Talent5
70Inside Edition5
71In Depth With Graham Bensinger5
72The Simpsons5
73Dancing With the Stars5
74Action News 500 PM5View
75Blue Bloods4
76Sports Zone4
77The Bold and the Beautiful4
78Fox 29 Morning News at 4a4View
79Shark Tank4
80Fox29 Sports Show4
81The Late Late Show With Craig Ferguson4
82Talk Philly4
83The Meredith Vieira Show4
84How I Met Your Mother4
85Action News Weekend4View
86The Good Wife4
87Inside the Eagles4
88The Blacklist4
89Seinfeld4
90Dateline NBC3View
91NBC 10 High School Blitz3
92Animation Domination High-Def3
93The Biggest Loser3
94The Office3
95Fox Sports Sunday3
96CSI Crime Scene Investigation3
97Action News at 1130 P3View
98Daytime Jeopardy3
99Person of Interest3
100Who Wants to Be a Millionaire3
101Action News Weekend 7AM3View
102The Secret Lives of Pets With Hoda Kotb2
103Extant2
104The Young and the Restless2
10520/202
106Dish Nation2
107American Ninja Warrior2
108Madam Secretary2
109La Mission2
110CBS Evening News With Scott Pelley2View
111NBC 10 News at 10am2View
112Paid Programming2
113Action News Weekend 6AM2View
114NFL Thursday Night Kickoff2
115NBC 10 News2View
116Days of our Lives2
117Chicago PD2
118Last Call With Carson Daly2
119NBC 10 News at 6am2View
120NCIS New Orleans2
121Fox29 Weekend2
122Face the Nation2View
123White Collar2
124Scorpion1
125Under the Lights1
126On the Money1
127The Middle1
128The Better Show1
129NFL Kickoff 20141
130Gracepoint1
131Bachelor in Paradise1
132The OT1
133Football Night in Philly1
134ABC World News Tonight With David Muir1View
135NBC 10 News at 530a1View
136Fox 29 Morning News at 5a1View
137Castle1
138Bones1
139Chasing1
140Big Brother1
141Eagles Game Plan1
142Eyewitness News Sunday1View
143Scandal1
144Family Guy1
145The Millers1
146Hot Bench1
147Countdown to the CMA Awards 15 Songs That Changed Country Music1
148PHL17s In Focus1
149Eagles Post Game Show1
150NBC 10 News at 7am1View
151Breakfast with the Candidates1
152American Dad1
153Late Night With Seth Meyers1
154Open House1
155Reckless1
1561st Look1
157Fox 29 Game Day Live1
158The Wendy Williams Show1
159Eyewitness News at 6am1View
160Under the Dome1
161FOX MLB Pregame Show1

All Shows Featuring "Tom Wolf"

RankShowAiringsPreview
1Action News136View
2Today102View
3Eyewitness News at 683View
4Good Day Philadelphia74View
5Good Morning America69View
6Fox 29 News at 1064View
7Family Feud52
8CBS This Morning48View
9Eyewitness News at 546View
10NBC 10 News at 11p45View
11NBC 10 News at 5pm45View
12NBC 10 News at 4pm44View
13Judge Judy44
14Eyewitness News at 1142View
15The Tonight Show Starring Jimmy Fallon41
16Jeopardy38
17Good Day Philadelphia at 938View
18Late Show With David Letterman37
19NBC 10 News at 6pm35View
20The Ellen DeGeneres Show34
21Dr. Phil32
22FOX 29 News at Five32View
23Action News at Ten on PHL1731View
24Action News 600 PM31View
25Judge Mathis30
26Modern Family30
27NBC 10 News Today at 600a29View
28Action News 530 PM27View
29Fox 29 Morning News at 6a23View
30The Insider23
31Lets Make a Deal20
32Access Hollywood20
33Eye Opener20
34The Price Is Right20
35Two and a Half Men19
36Talk Philly19
37NBC 10 News Today at 11a18View
38Wheel of Fortune18
39Extra18
40The Big Bang Theory18
41Live With Kelly and Michael18
42Fox 29 News at 6PM17View
43Jimmy Kimmel Live16
44Action News at 4pm16View
45Steve Harvey16
46Eyewitness News on the CW Philly15View
47Fox29 Weekend14
48Despierta America12
49TMZ11
50The Good Wife11
51College Football10
52Who Wants to Be a Millionaire10
53TMZ Live9
54The Young and the Restless9
55CBS News Sunday Morning9View
56Action News Weekend 7AM9View
57Action News 500 PM9View
58Law Order Special Victims Unit9
59Eyewitness News at 7am9View
60NBC Nightly News9View
61Eyewitness News at 5308View
62NBC 10 News at 9am8View
63NBC 10 News Today at 530a8View
64Nightline7View
65Late Night With Seth Meyers6
66NBC 10 News Today at 500a6View
67Entertainment Tonight6
68NBC 10 News Today at 430a6View
69Shark Tank5
70Inside the Eagles5
71Action News Weekend5View
72Blue Bloods5
73Noticiero Univision5View
74Anger Management5
75Noticias 655View
76The Meredith Vieira Show5
77Americas Got Talent5
78Noticiero 65 Edicion Nocturna5View
79Primer Impacto5View
80Fox 29 Morning News at 4a4View
81Animation Domination High-Def4
82CBS This Morning Saturday4View
83ABC World News Tonight With David Muir4View
84The Voice4
85Seinfeld4
86In Depth With Graham Bensinger4
87NFL Football4
88Football Night in America4
89Eyewitness News at 8am3View
90Madam Secretary3
91The Office3
92The Amazing Race3
93World Series Pregame3
94Scandal3
95La Gata3
96The Blacklist3
97NBC 10 News at 6am3View
98Dancing With the Stars3
99Early Today3View
100NBC 10 News at 530a3View
101Rachael Ray3
102Stalker3
103NCIS Los Angeles3
10448 Hours3
105How to Get Away With Murder3
106The View2
107Dateline NBC2View
108Hoy2
109The Better Show2
110CSI Crime Scene Investigation2
111Fox 29 Morning News at 5a2View
112Saturday Night Live2
113Daytime Jeopardy2
114NBC 10 News at 10am2View
115How I Met Your Mother2
116Inside Edition2
117The Simpsons2
118Como Dice el Dicho2
119NCIS New Orleans2
120Eyewitness News Saturday2View
121Jane the Virgin2
122The Wendy Williams Show2
123Mike Molly2
124Chicago Fire2
125Under the Dome2
126Scorpion2
127Resurrection2
128The Peoples Court2
129Dish Nation2
130FOX NFL Sunday2
131The Late Late Show With Craig Ferguson2
132Action News at 1130 P2View
133FOX 29 News Special2View
134The Chew2
135FOX News Sunday With Chris Wallace2View
136NBC 10 News at 7am2View
137Days of our Lives2
138Fox 29 Game Day Live2
139The Bold and the Beautiful1
140Lauren Lakes Paternity Court1
141Eyewitness News at 430am1View
142Motorcycle Racing1
143NFL Kickoff 20141
1442014 U.S. Open Tennis1
145The Doctors1
146Fox29 Sports Show1
147Quiero Amarte1
148Fox Sports Sunday1
149The Mysteries of Laura1
150La Malquerida1
151Sleepy Hollow1
152Chicago PD1
153Greys Anatomy1
154Americas Next Top Model1
155Eyewitness News at 6am1View
156Arrow1
157Election 2014 In Focus1
158Fox29 Sports Sunday1
159MLB Baseball1
160Face the Nation1View
161NBC 10 High School Blitz1
162Cristela1
163HouseSmarts1
164The Queen Latifah Show1
165Castle1
16620/201
167Eagles Game Plan1
168High School Huddle1
169Bones1
170NFL Thursday Night Kickoff1
171Action News Weekend 6AM1View
172Nashville1
173Countdown to the CMA Awards 15 Songs That Changed Country Music1
174To Be Announced1
175Justice for All With Judge Cristina Perez1
176WNBA Basketball1
177FOX29 News at 111View
178Glee1
179White Collar1
180FOX MLB Pregame Show1




The Philly Political Media Watch Project

See more information about this project.