Philly 2014 Political Ad Trends Viewer


Trends Viewer: Philly Political Media Watch Project

Welcome to the interactive Trends Viewer tool designed to allow you to explore the data underlying the Philly Political Media Watch Project of the Internet Archive's TV News Archive! From September 1, 2014 through the election of November 4, 2014, 7 television stations in the Philadelphia market were monitored to identify all politically-related advertisements. In all, 74 distinct political advertisements were identified which collectively aired 13,675 times during the 65 day monitoring period. Each advertisement was assessed for time devoted to functional content, using the approach elaborated by William Benoit, Ph.D., most recently in his 2014 book, A Functional Analysis of Political Television Advertisements. Archive staff scored each ad along the dimensions of "Acclaim" (positive comments about candidate), "Attack" (negative comments about opposing candidate), and "Defend" (defending candidate against attacks by opposing candidate), along with typing up a transcript of its spoken content. A similar approach was taken by a team at the University of Delaware's Center for Community Research and Service lead by Associate Professor Danilo Yanich, in their study, Political Ads & Local TV News - Philly 2014.

Note that you will find some oddities in the data due to the way in which the human coding cataloged the advertisements. Each ad was categorized with the name of the primary candidate discussed, meaning that an attack ad run by one candidate against another will be cataloged under the second one's name, even if the other half of the advertisement lauds the candidate running the ad. This will yield nuanced results, such as comparing the ads focusing on Aimee Belgard vs those sponsored on her behalf.

This tool allows you to interactively explore and visualize the resulting trends (the raw datasets are also available for download). Using the form below, you can select any pair of candidates, parties, races, status, win/lost, sponsor, sponsor type, television channel, or even keywords found in the transcripts, or any combination therein, to compare their respective trends during the 2014 election cycle. If you specify multiple options they will be combined together. For example, you can compare ads focusing on Tom Corbett that were paid by Tom Corbett for Governor vs those paid for by Tom Wolf for Governor. Or, compare all ads mentioning the two candidates from any sponsor. Or ads focusing on candidates that ultimately won vs lost. Or, compare the ads run by the Philadelphia Federation of Teachers vs those run by the House Majority PAC. Or, those mentioning "school" vs "job" in the transcript of the ad. Or, simply, view the overall trends for all 13,675 advertisement airings.

Search #1

Use the dropdowns below to select your first query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:


Search #2

Use the dropdowns below to select your second query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Select All Advertisements:





Summary Statistics

The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.



Total number of airings of all ads matching your queries

Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate)



Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily



Daily Timeline

The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "Tom Corbett" shown to the left of the center line and results for "Tom Wolf" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).




Ad Listing

The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.

Advertisements Featuring "Tom Corbett"

Times Aired: 382
Times Aired: 293
Times Aired: 290
Times Aired: 260
Times Aired: 178
Times Aired: 159
Times Aired: 135
Times Aired: 95
Times Aired: 51

Advertisements Featuring "Tom Wolf"

Times Aired: 291
Times Aired: 270
Times Aired: 266
Times Aired: 262
Times Aired: 221
Times Aired: 181
Times Aired: 165
Times Aired: 157
Times Aired: 154
Times Aired: 66
Times Aired: 41
Times Aired: 31
Times Aired: 13
Times Aired: 11
Times Aired: 9



Show Listing

The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.

All Shows Featuring "Tom Corbett"

RankShowAiringsPreview
1Action News125View
2Today87View
3Good Day Philadelphia78View
4Good Morning America76View
5Eyewitness News at 654View
6Fox 29 Morning News at 6a51View
7NBC 10 News at 6pm50View
8Family Feud49
9NBC 10 News at 11p49View
10Eyewitness News at 1145View
11CBS This Morning44View
12Fox 29 News at 1043View
13The Tonight Show Starring Jimmy Fallon42
14Action News 600 PM38View
15Eyewitness News at 537View
16Action News at Ten on PHL1736View
17Modern Family35
18Wheel of Fortune34
19Late Show With David Letterman34
20Judge Judy32
21NBC 10 News at 5pm30View
22Extra30
23Jeopardy29
24Dr. Phil28
25Good Day Philadelphia at 928View
26Access Hollywood24
27The Insider23
28NBC 10 News Today at 600a23View
29Jimmy Kimmel Live18
30The Ellen DeGeneres Show18
31NBC 10 News Today at 500a17View
32Action News at 4pm17View
33NBC 10 News at 4pm16View
34FOX 29 News at Five15View
35Judge Mathis14
36Action News 530 PM13View
37Lets Make a Deal13
38NBC 10 News Today at 11a13View
39Eyewitness News at 7am11View
40Entertainment Tonight11
41Fox 29 News at 6PM11View
42College Football11
43CBS This Morning Saturday10View
44NFL Football10
45The Voice9
46The Price Is Right9
47Law Order Special Victims Unit8
48The Big Bang Theory8
49The Doctors8
50Steve Harvey8
51Eyewitness News at 8am7View
5260 Minutes7View
53Eyewitness News at 5307View
54Nightline7View
55Eyewitness News on the CW Philly7View
56NBC Nightly News7View
57The Peoples Court7
58The Queen Latifah Show7
59Two and a Half Men6
60Anger Management6
61Live With Kelly and Michael6
62NBC 10 News Today at 530a6View
63NBC 10 News at 9am6View
64Football Night in America6
65NBC 10 News Today at 430a6View
66TMZ Live5
67Americas Got Talent5
68Action News 500 PM5View
69The Simpsons5
70Dancing With the Stars5
71Early Today5View
72CBS News Sunday Morning5View
73In Depth With Graham Bensinger5
74Inside Edition5
75Seinfeld4
76The Blacklist4
77How I Met Your Mother4
78Shark Tank4
79The Late Late Show With Craig Ferguson4
80Fox29 Sports Show4
81Blue Bloods4
82Action News Weekend4View
83Inside the Eagles4
84The Bold and the Beautiful4
85Fox 29 Morning News at 4a4View
86Sports Zone4
87Talk Philly4
88The Meredith Vieira Show4
89The Good Wife4
90The Office3
91NBC 10 High School Blitz3
92Action News at 1130 P3View
93Daytime Jeopardy3
94CSI Crime Scene Investigation3
95Animation Domination High-Def3
96Dateline NBC3View
97Who Wants to Be a Millionaire3
98Fox Sports Sunday3
99Person of Interest3
100The Biggest Loser3
101Action News Weekend 7AM3View
102Days of our Lives2
103La Mission2
104The Young and the Restless2
105Face the Nation2View
106NFL Thursday Night Kickoff2
107NBC 10 News2View
108Action News Weekend 6AM2View
109Dish Nation2
110Madam Secretary2
111Last Call With Carson Daly2
112The Secret Lives of Pets With Hoda Kotb2
113Fox29 Weekend2
114CBS Evening News With Scott Pelley2View
115American Ninja Warrior2
116Extant2
117Paid Programming2
118NCIS New Orleans2
119NBC 10 News at 6am2View
120Chicago PD2
121White Collar2
122NBC 10 News at 10am2View
12320/202
124Countdown to the CMA Awards 15 Songs That Changed Country Music1
125Scandal1
126Eyewitness News Sunday1View
127Eyewitness News at 6am1View
128Chasing1
129Bones1
130Fox 29 Morning News at 5a1View
131Late Night With Seth Meyers1
132On the Money1
133Fox 29 Game Day Live1
134The Wendy Williams Show1
135Hot Bench1
136Under the Dome1
137Gracepoint1
138Bachelor in Paradise1
139NBC 10 News at 7am1View
140Football Night in Philly1
141Eagles Game Plan1
142Castle1
143The Millers1
144The Middle1
145The Better Show1
146The OT1
147Big Brother1
148Family Guy1
149Breakfast with the Candidates1
150Reckless1
151American Dad1
152Eagles Post Game Show1
153Open House1
154Under the Lights1
155NFL Kickoff 20141
1561st Look1
157ABC World News Tonight With David Muir1View
158NBC 10 News at 530a1View
159FOX MLB Pregame Show1
160Scorpion1
161PHL17s In Focus1

All Shows Featuring "Tom Wolf"

RankShowAiringsPreview
1Action News136View
2Today102View
3Eyewitness News at 683View
4Good Day Philadelphia74View
5Good Morning America69View
6Fox 29 News at 1064View
7Family Feud52
8CBS This Morning48View
9Eyewitness News at 546View
10NBC 10 News at 5pm45View
11NBC 10 News at 11p45View
12Judge Judy44
13NBC 10 News at 4pm44View
14Eyewitness News at 1142View
15The Tonight Show Starring Jimmy Fallon41
16Jeopardy38
17Good Day Philadelphia at 938View
18Late Show With David Letterman37
19NBC 10 News at 6pm35View
20The Ellen DeGeneres Show34
21Dr. Phil32
22FOX 29 News at Five32View
23Action News 600 PM31View
24Action News at Ten on PHL1731View
25Modern Family30
26Judge Mathis30
27NBC 10 News Today at 600a29View
28Action News 530 PM27View
29The Insider23
30Fox 29 Morning News at 6a23View
31Lets Make a Deal20
32Eye Opener20
33Access Hollywood20
34The Price Is Right20
35Two and a Half Men19
36Talk Philly19
37Extra18
38NBC 10 News Today at 11a18View
39Live With Kelly and Michael18
40Wheel of Fortune18
41The Big Bang Theory18
42Fox 29 News at 6PM17View
43Jimmy Kimmel Live16
44Action News at 4pm16View
45Steve Harvey16
46Eyewitness News on the CW Philly15View
47Fox29 Weekend14
48Despierta America12
49TMZ11
50The Good Wife11
51Who Wants to Be a Millionaire10
52College Football10
53The Young and the Restless9
54TMZ Live9
55Law Order Special Victims Unit9
56Eyewitness News at 7am9View
57Action News 500 PM9View
58NBC Nightly News9View
59Action News Weekend 7AM9View
60CBS News Sunday Morning9View
61NBC 10 News Today at 530a8View
62Eyewitness News at 5308View
63NBC 10 News at 9am8View
64Nightline7View
65Late Night With Seth Meyers6
66NBC 10 News Today at 500a6View
67Entertainment Tonight6
68NBC 10 News Today at 430a6View
69Noticias 655View
70Primer Impacto5View
71Noticiero 65 Edicion Nocturna5View
72Shark Tank5
73Anger Management5
74Americas Got Talent5
75Blue Bloods5
76Action News Weekend5View
77Inside the Eagles5
78Noticiero Univision5View
79The Meredith Vieira Show5
80Seinfeld4
81CBS This Morning Saturday4View
82Animation Domination High-Def4
83The Voice4
84Fox 29 Morning News at 4a4View
85NFL Football4
86ABC World News Tonight With David Muir4View
87In Depth With Graham Bensinger4
88Football Night in America4
89La Gata3
90Scandal3
91The Office3
92The Blacklist3
93NCIS Los Angeles3
94Eyewitness News at 8am3View
95World Series Pregame3
96Rachael Ray3
97Madam Secretary3
98How to Get Away With Murder3
9948 Hours3
100The Amazing Race3
101Stalker3
102Dancing With the Stars3
103Early Today3View
104NBC 10 News at 6am3View
105NBC 10 News at 530a3View
106Days of our Lives2
107Como Dice el Dicho2
108How I Met Your Mother2
109FOX 29 News Special2View
110Fox 29 Morning News at 5a2View
111Fox 29 Game Day Live2
112The Wendy Williams Show2
113Under the Dome2
114Chicago Fire2
115Action News at 1130 P2View
116The Late Late Show With Craig Ferguson2
117Dish Nation2
118NBC 10 News at 7am2View
119Daytime Jeopardy2
120The Better Show2
121CSI Crime Scene Investigation2
122Saturday Night Live2
123Resurrection2
124FOX NFL Sunday2
125Dateline NBC2View
126FOX News Sunday With Chris Wallace2View
127The Simpsons2
128The Chew2
129The Peoples Court2
130Hoy2
131NCIS New Orleans2
132The View2
133Mike Molly2
134Eyewitness News Saturday2View
135NBC 10 News at 10am2View
136Scorpion2
137Inside Edition2
138Jane the Virgin2
139Americas Next Top Model1
140Countdown to the CMA Awards 15 Songs That Changed Country Music1
141High School Huddle1
142Motorcycle Racing1
143Eyewitness News at 6am1View
144MLB Baseball1
145NBC 10 High School Blitz1
146Face the Nation1View
147La Malquerida1
148Greys Anatomy1
149Justice for All With Judge Cristina Perez1
150Bones1
151Sleepy Hollow1
152NFL Thursday Night Kickoff1
153Cristela1
154Quiero Amarte1
155Action News Weekend 6AM1View
156Fox29 Sports Sunday1
1572014 U.S. Open Tennis1
158Election 2014 In Focus1
159Eagles Game Plan1
160Castle1
161WNBA Basketball1
162Fox29 Sports Show1
163To Be Announced1
164Arrow1
165Eyewitness News at 430am1View
166Glee1
167Lauren Lakes Paternity Court1
168The Bold and the Beautiful1
169Fox Sports Sunday1
170NFL Kickoff 20141
171The Mysteries of Laura1
172Nashville1
173The Doctors1
174Chicago PD1
175HouseSmarts1
176White Collar1
177FOX29 News at 111View
178FOX MLB Pregame Show1
17920/201
180The Queen Latifah Show1




The Philly Political Media Watch Project

See more information about this project.