Philly 2014 Political Ad Trends Viewer


Trends Viewer: Philly Political Media Watch Project

Welcome to the interactive Trends Viewer tool designed to allow you to explore the data underlying the Philly Political Media Watch Project of the Internet Archive's TV News Archive! From September 1, 2014 through the election of November 4, 2014, 7 television stations in the Philadelphia market were monitored to identify all politically-related advertisements. In all, 74 distinct political advertisements were identified which collectively aired 13,675 times during the 65 day monitoring period. Each advertisement was assessed for time devoted to functional content, using the approach elaborated by William Benoit, Ph.D., most recently in his 2014 book, A Functional Analysis of Political Television Advertisements. Archive staff scored each ad along the dimensions of "Acclaim" (positive comments about candidate), "Attack" (negative comments about opposing candidate), and "Defend" (defending candidate against attacks by opposing candidate), along with typing up a transcript of its spoken content. A similar approach was taken by a team at the University of Delaware's Center for Community Research and Service lead by Associate Professor Danilo Yanich, in their study, Political Ads & Local TV News - Philly 2014.

Note that you will find some oddities in the data due to the way in which the human coding cataloged the advertisements. Each ad was categorized with the name of the primary candidate discussed, meaning that an attack ad run by one candidate against another will be cataloged under the second one's name, even if the other half of the advertisement lauds the candidate running the ad. This will yield nuanced results, such as comparing the ads focusing on Aimee Belgard vs those sponsored on her behalf.

This tool allows you to interactively explore and visualize the resulting trends (the raw datasets are also available for download). Using the form below, you can select any pair of candidates, parties, races, status, win/lost, sponsor, sponsor type, television channel, or even keywords found in the transcripts, or any combination therein, to compare their respective trends during the 2014 election cycle. If you specify multiple options they will be combined together. For example, you can compare ads focusing on Tom Corbett that were paid by Tom Corbett for Governor vs those paid for by Tom Wolf for Governor. Or, compare all ads mentioning the two candidates from any sponsor. Or ads focusing on candidates that ultimately won vs lost. Or, compare the ads run by the Philadelphia Federation of Teachers vs those run by the House Majority PAC. Or, those mentioning "school" vs "job" in the transcript of the ad. Or, simply, view the overall trends for all 13,675 advertisement airings.

Search #1

Use the dropdowns below to select your first query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:


Search #2

Use the dropdowns below to select your second query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Select All Advertisements:





Summary Statistics

The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.



Total number of airings of all ads matching your queries

Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate)



Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily



Daily Timeline

The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "won" shown to the left of the center line and results for "lost" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).




Ad Listing

The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.

Advertisements Featuring "won"

Times Aired: 531
Times Aired: 515
Times Aired: 452
Times Aired: 421
Times Aired: 371
Times Aired: 307
Times Aired: 291
Times Aired: 271
Times Aired: 270
Times Aired: 268
Times Aired: 266
Times Aired: 262
Times Aired: 248
Times Aired: 223
Times Aired: 221
Times Aired: 220
Times Aired: 193
Times Aired: 184
Times Aired: 181
Times Aired: 179
Times Aired: 165
Times Aired: 157
Times Aired: 154
Times Aired: 149
Times Aired: 142
Times Aired: 129
Times Aired: 119
Times Aired: 114
Times Aired: 111
Times Aired: 87
Times Aired: 85
Times Aired: 82
Times Aired: 77
Times Aired: 71
Times Aired: 66
Times Aired: 58
Times Aired: 51
Times Aired: 46
Times Aired: 41
Times Aired: 31
Times Aired: 23
Times Aired: 15
Times Aired: 13
Times Aired: 11
Times Aired: 9
Times Aired: 8

Advertisements Featuring "lost"

Times Aired: 500
Times Aired: 412
Times Aired: 412
Times Aired: 382
Times Aired: 357
Times Aired: 354
Times Aired: 294
Times Aired: 293
Times Aired: 290
Times Aired: 268
Times Aired: 260
Times Aired: 246
Times Aired: 246
Times Aired: 188
Times Aired: 178
Times Aired: 159
Times Aired: 153
Times Aired: 135
Times Aired: 95
Times Aired: 85
Times Aired: 51
Times Aired: 32



Show Listing

The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.

All Shows Featuring "won"

RankShowAiringsPreview
1Action News529View
2Good Day Philadelphia399View
3Today372View
4Eyewitness News at 6328View
5Good Morning America251View
6Eyewitness News at 5211View
7NBC 10 News at 5pm190View
8Fox 29 News at 10179View
9CBS This Morning168View
10Eyewitness News at 11164View
11Action News at Ten on PHL17162View
12NBC 10 News at 6pm157View
13NBC 10 News at 4pm147View
14Good Day Philadelphia at 9145View
15NBC 10 News at 11p144View
16Judge Judy137
17FOX 29 News at Five135View
18Jeopardy134
19NBC 10 News Today at 600a121View
20Dr. Phil119
21Late Show With David Letterman114
22The Ellen DeGeneres Show113
23Action News 600 PM111View
24Live With Kelly and Michael99
25Wheel of Fortune97
26Action News 530 PM96View
27The Tonight Show Starring Jimmy Fallon94
28Fox 29 Morning News at 6a89View
29The Insider89
30Talk Philly86
31Action News at 4pm83View
32Family Feud82
33Entertainment Tonight76
34Extra70
35The Doctors65
36Access Hollywood65
37Rachael Ray65
38NBC 10 News Today at 11a64View
39Action News 500 PM63View
40Eyewitness News at 53059View
41Fox 29 News at 6PM58View
42Fox29 Weekend57
43Lets Make a Deal56
44Modern Family56
45Jimmy Kimmel Live50
46Judge Mathis49
47Steve Harvey48
48The Late Late Show With Craig Ferguson48
49The Price Is Right45
50Action News Weekend42View
51The Big Bang Theory41
52The Young and the Restless39
53Eyewitness News at 430am36View
54NBC Nightly News36View
55Eye Opener34
56The Talk33
57The Meredith Vieira Show29
58NBC 10 News Today at 500a29View
59The View28
60Action News Weekend 7AM27View
61Two and a Half Men27
62CBS News Sunday Morning27View
63NBC 10 News Today at 530a26View
64NBC 10 News at 9am26View
65CBS Evening News With Scott Pelley25View
66Eyewitness News at 7am25View
67Early Today25View
68Late Night With Seth Meyers25
69Law Order Special Victims Unit24
70College Football24
71NBC 10 News Today at 430a24View
72Eyewitness News on the CW Philly23View
73Hot Bench22
74Nightline22View
75The Good Wife22
76The Peoples Court20
77NBC 10 News at 6am20View
78The Dr. Oz Show19
79Eyewitness News at 8am19View
80Fox 29 Morning News at 5a18View
81Days of our Lives18
82TMZ Live17
83TMZ16
84CSI Crime Scene Investigation15
85Inside Edition15
86Inside the Eagles15
87Who Wants to Be a Millionaire15
88The Bold and the Beautiful12
89Despierta America12
90Blue Bloods12
91Fox 29 Morning News at 4a12View
92CBS This Morning Saturday12View
93Dish Nation12
94Mike Molly11
95Saturday Night Live11
96The Voice11
97World Series Pregame10
98Election 2014 In Focus10
99NBC 10 News at 530a10View
100NBC 10 News at 10am10View
101Inside Story10View
102Dancing With the Stars9
103Face the Nation9View
104Anger Management9
105NBC 10 News at 7am9View
106NFL Football9
107In Depth With Graham Bensinger9
108Stalker8
10948 Hours8
110Animation Domination High-Def8
111The Wendy Williams Show8
112Daytime Jeopardy8
113Castle8
114ABC World News Tonight With David Muir8View
115Madam Secretary7
116NCIS Los Angeles7
117The Chew7
118Shark Tank6
119Action News Weekend 6AM6View
120NCIS New Orleans6
121Dateline NBC6View
122Bones6
123FOX News Sunday With Chris Wallace6View
124The Better Show6
125The King of Queens6
126Fox 29 Game Day Live6
127Action News 530 AM6View
128The Simpsons6
129Noticiero Univision5View
130The Queen Latifah Show5
131Chicago PD5
132Chicago Fire5
133Americas Got Talent5
134Primer Impacto5View
135The Blacklist5
136Football Night in America5
137Scorpion5
138Chasing5
139Noticias 655View
140Paid Programming5
141Scandal5
142Noticiero 65 Edicion Nocturna5View
143Eyewitness News at 6am5View
144Fox29 Sports Show4
145Seinfeld4
146Fox Sports Sunday4
147The Mysteries of Laura4
148Football Night in Philly4
149The Office4
150FOX NFL Sunday4
151ABC World News Now4View
152How to Get Away With Murder4
153Hawaii Five-04
154Parenthood4
155How I Met Your Mother3
156The NFL Today3
157NBC 10 News at 5am3View
158OK TV3
159General Hospital3
160Meet the Press3View
16160 Minutes3View
162Jane the Virgin3
163Motorcycle Racing3
164ABC World News Tonight3View
165La Gata3
166The Amazing Race3
167Fox29 Post Game Report2
168FOX 29 News Special2View
169White Collar2
170Resurrection2
171FOX29 News at 112View
172Glee2
173High School Huddle2
174Eagles Game Plan2
175Como Dice el Dicho2
176The Mass2
177Nashville2
178Sports Zone2
179Survivor2
180Under the Dome2
181Constantine2
182Healthy Meals in Minutes2
183Hoy2
184Eyewitness News Saturday2View
185Countdown to the CMA Awards 15 Songs That Changed Country Music2
186Supreme Justice With Judge Karen Mills2
187Person of Interest2
188Action News at 1130 P2View
189Eyewitness News Sunday2View
190Americas Court With Judge Ross2
191This Week With George Stephanopoulos2View
192Celebrity Name Game1
193Jerry Springer1
194Philly Pheud1
195Sleepy Hollow1
196To Be Announced1
19720/201
198This Old House1
199Comics Unleashed With Byron Allen1
200Open House1
201Cristela1
202HouseSmarts1
203On the Money1
204Justice for All With Judge Cristina Perez1
205Cougar Town1
2062014 U.S. Open Tennis1
207Criminal Minds1
208Fox29 Sports Sunday1
209The Middle1
210MLB Baseball1
211Greys Anatomy1
212Americas Next Top Model1
213Eagles Game Day Final1
214World of X Games1
215Arrow1
216Red Band Society1
217NBC 10 High School Blitz1
218Last Call With Carson Daly1
2192 Broke Girls1
220Maury1
221La Malquerida1
222Eagles Game Day Kickoff1
223WNBA Basketball1
224For the Love of Music The Story of Nashville1
225Gracepoint1
226Lauren Lakes Paternity Court1
227Quiero Amarte1
228Hells Kitchen1
229Forever1
230The Walking Dead1
231Storm Stories1
232FOX College Football Extra1
233NFL Kickoff 20141
234FOX MLB Pregame Show1
235NFL Thursday Night Kickoff1

All Shows Featuring "lost"

RankShowAiringsPreview
1Action News323View
2Today267View
3Good Day Philadelphia252View
4Eyewitness News at 6230View
5Good Morning America192View
6Action News at Ten on PHL17151View
7Eyewitness News at 5146View
8NBC 10 News at 5pm141View
9CBS This Morning138View
10NBC 10 News at 6pm129View
11Dr. Phil112
12Fox 29 Morning News at 6a110View
13NBC 10 News at 11p108View
14NBC 10 News Today at 600a107View
15Eyewitness News at 11101View
16FOX 29 News at Five98View
17Judge Judy97
18Action News 600 PM96View
19The Ellen DeGeneres Show92
20Jeopardy90
21The Tonight Show Starring Jimmy Fallon88
22Fox 29 News at 1076View
23Good Day Philadelphia at 973View
24Live With Kelly and Michael71
25Late Show With David Letterman70
26Fox 29 News at 6PM68View
27Family Feud68
28Wheel of Fortune67
29NBC 10 News at 4pm67View
30Action News 530 PM60View
31Extra57
32The Dr. Oz Show54
33Modern Family49
34Access Hollywood49
35Action News at 4pm49View
36NBC 10 News Today at 11a46View
37Rachael Ray42
38The Insider41
39The Doctors34
40Eyewitness News at 53029View
41Talk Philly29
42NBC 10 News Today at 500a29View
43The Meredith Vieira Show28
44Action News 500 PM28View
45The Big Bang Theory28
46Lets Make a Deal27
47Steve Harvey27
48Entertainment Tonight27
49NBC Nightly News26View
50Eyewitness News on the CW Philly25View
51The Price Is Right25
52The View25
53Eyewitness News at 7am24View
54The Talk22
55NBC 10 News at 9am22View
56Judge Mathis21
57College Football20
58NFL Football20
59Two and a Half Men19
60The Late Late Show With Craig Ferguson19
61Jimmy Kimmel Live18
62TMZ Live18
63Late Night With Seth Meyers18
64NBC 10 News at 6am17View
65Inside Edition16
66NBC 10 News Today at 530a16View
67The Queen Latifah Show15
68Action News Weekend 7AM15View
69Chasing15
70Law Order Special Victims Unit15
71Eyewitness News at 8am15View
72CBS This Morning Saturday15View
73Days of our Lives15
74Action News Weekend15View
75CBS Evening News With Scott Pelley14View
76Football Night in America13
77CBS News Sunday Morning13View
78ABC World News Tonight With David Muir13View
79NBC 10 News Today at 430a12View
80The Voice12
81Early Today11View
82NBC 10 News at 7am11View
83Nightline11View
84Dish Nation11
85Eyewitness News at 430am10View
86Fox 29 Morning News at 5a9View
87NBC 10 News at 530a9View
88Blue Bloods9
89Who Wants to Be a Millionaire9
9060 Minutes9View
91Fox29 Weekend9
92CSI Crime Scene Investigation8
93The Bold and the Beautiful8
94In Depth With Graham Bensinger8
95The Simpsons8
96The Young and the Restless7
97Hot Bench7
98Dancing With the Stars7
99The Peoples Court7
100Saturday Night Live7
101Fox Sports Sunday7
102Madam Secretary7
103The Chew7
104Fox 29 Morning News at 4a7View
105The Good Wife7
106NBC 10 News at 10am7View
107Dateline NBC6View
108Face the Nation6View
109Anger Management6
110Daytime Jeopardy6
111Eyewitness News at 6am6View
112Fox29 Sports Show5
113Shark Tank5
114The Blacklist5
115Americas Got Talent5
116NBC 10 High School Blitz5
117NFL Thursday Night Kickoff5
118Castle5
119The Steve Wilkos Show5
120How I Met Your Mother4
121Action News Weekend 6AM4View
122Seinfeld4
123Eye Opener4
124Sports Zone4
125Inside the Eagles4
126Fox 29 Game Day Live4
127Person of Interest4
12820/203
129Chicago PD3
130Inside Edition Weekend3
131World Series Pregame3
132Chicago Fire3
133FOX News Sunday With Chris Wallace3View
134The Mysteries of Laura3
135On the Money3
136Election 2014 In Focus3
137The Office3
138Meet the Press3View
139Animation Domination High-Def3
140Last Call With Carson Daly3
141Eagles Game Day Kickoff3
142The Biggest Loser3
143Paid Programming3
144Hawaii Five-03
145Eyewitness News Sunday3View
146Action News at 1130 P3View
147FOX 29 News Special2View
1482014 Breeders Cup2
149NCIS New Orleans2
150NBC 10 News2View
151White Collar2
152Bones2
153American Ninja Warrior2
1541st Look2
155Eagles Game Plan2
156Scorpion2
157Football Night in Philly2
158Once Upon a Time2
159CBS Morning News2View
160La Mission2
161Extant2
162The OT2
163The Secret Lives of Pets With Hoda Kotb2
164Inside Story2View
165Parenthood2
166Breakfast with the Candidates1
167A to Z1
168Sleepy Hollow1
169Comics Unleashed With Byron Allen1
170American Dad1
171FOX29 News at 111View
172Grimm1
173The Millers1
174Open House1
175Family Guy1
176Gotham1
177NBC 10 News at 5am1View
178The Better Show1
179Reckless1
180Under the Lights1
181NFL Postgame1
182Stalker1
183Big Brother1
184Utopia1
185Elementary1
18648 Hours1
187Eagles Post Game Show1
188General Hospital1
189TMZ1
190NASCAR Racing1
191Under the Dome1
192FOX NFL Sunday1
193NCIS Los Angeles1
194The Middle1
195NCIS1
196Bachelor in Paradise1
197Americas Funniest Home Videos1
198The McCarthys1
199The Wendy Williams Show1
2002014 TCS New York City Marathon1
201George to the Rescue1
202Countdown to the CMA Awards 15 Songs That Changed Country Music1
203Motorcycle Racing1
204Gracepoint1
205Scandal1
206The Amazing Race1
207PHL17s In Focus1
208Action News 530 AM1View
209The Walking Dead1
210FOX MLB Pregame Show1
211NFL Kickoff 20141
212This Week With George Stephanopoulos1View




The Philly Political Media Watch Project

See more information about this project.