Summary Statistics
The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.
Total number of airings of all ads matching your queries | Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate) |
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Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily |
Daily Timeline
The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "won" shown to the left of the center line and results for "lost" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).
Ad Listing
The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.
Advertisements Featuring "won" | Advertisements Featuring "lost" |
Show Listing
The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.
All Shows Featuring "won"Rank | Show | Airings | Preview |
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1 | Action News | 529 | View | 2 | Good Day Philadelphia | 399 | View | 3 | Today | 372 | View | 4 | Eyewitness News at 6 | 328 | View | 5 | Good Morning America | 251 | View | 6 | Eyewitness News at 5 | 211 | View | 7 | NBC 10 News at 5pm | 190 | View | 8 | Fox 29 News at 10 | 179 | View | 9 | CBS This Morning | 168 | View | 10 | Eyewitness News at 11 | 164 | View | 11 | Action News at Ten on PHL17 | 162 | View | 12 | NBC 10 News at 6pm | 157 | View | 13 | NBC 10 News at 4pm | 147 | View | 14 | Good Day Philadelphia at 9 | 145 | View | 15 | NBC 10 News at 11p | 144 | View | 16 | Judge Judy | 137 | | 17 | FOX 29 News at Five | 135 | View | 18 | Jeopardy | 134 | | 19 | NBC 10 News Today at 600a | 121 | View | 20 | Dr. Phil | 119 | | 21 | Late Show With David Letterman | 114 | | 22 | The Ellen DeGeneres Show | 113 | | 23 | Action News 600 PM | 111 | View | 24 | Live With Kelly and Michael | 99 | | 25 | Wheel of Fortune | 97 | | 26 | Action News 530 PM | 96 | View | 27 | The Tonight Show Starring Jimmy Fallon | 94 | | 28 | Fox 29 Morning News at 6a | 89 | View | 29 | The Insider | 89 | | 30 | Talk Philly | 86 | | 31 | Action News at 4pm | 83 | View | 32 | Family Feud | 82 | | 33 | Entertainment Tonight | 76 | | 34 | Extra | 70 | | 35 | Rachael Ray | 65 | | 36 | Access Hollywood | 65 | | 37 | The Doctors | 65 | | 38 | NBC 10 News Today at 11a | 64 | View | 39 | Action News 500 PM | 63 | View | 40 | Eyewitness News at 530 | 59 | View | 41 | Fox 29 News at 6PM | 58 | View | 42 | Fox29 Weekend | 57 | | 43 | Lets Make a Deal | 56 | | 44 | Modern Family | 56 | | 45 | Jimmy Kimmel Live | 50 | | 46 | Judge Mathis | 49 | | 47 | Steve Harvey | 48 | | 48 | The Late Late Show With Craig Ferguson | 48 | | 49 | The Price Is Right | 45 | | 50 | Action News Weekend | 42 | View | 51 | The Big Bang Theory | 41 | | 52 | The Young and the Restless | 39 | | 53 | NBC Nightly News | 36 | View | 54 | Eyewitness News at 430am | 36 | View | 55 | Eye Opener | 34 | | 56 | The Talk | 33 | | 57 | NBC 10 News Today at 500a | 29 | View | 58 | The Meredith Vieira Show | 29 | | 59 | The View | 28 | | 60 | CBS News Sunday Morning | 27 | View | 61 | Two and a Half Men | 27 | | 62 | Action News Weekend 7AM | 27 | View | 63 | NBC 10 News Today at 530a | 26 | View | 64 | NBC 10 News at 9am | 26 | View | 65 | Early Today | 25 | View | 66 | Eyewitness News at 7am | 25 | View | 67 | Late Night With Seth Meyers | 25 | | 68 | CBS Evening News With Scott Pelley | 25 | View | 69 | College Football | 24 | | 70 | Law Order Special Victims Unit | 24 | | 71 | NBC 10 News Today at 430a | 24 | View | 72 | Eyewitness News on the CW Philly | 23 | View | 73 | Hot Bench | 22 | | 74 | Nightline | 22 | View | 75 | The Good Wife | 22 | | 76 | The Peoples Court | 20 | | 77 | NBC 10 News at 6am | 20 | View | 78 | Eyewitness News at 8am | 19 | View | 79 | The Dr. Oz Show | 19 | | 80 | Days of our Lives | 18 | | 81 | Fox 29 Morning News at 5a | 18 | View | 82 | TMZ Live | 17 | | 83 | TMZ | 16 | | 84 | CSI Crime Scene Investigation | 15 | | 85 | Inside the Eagles | 15 | | 86 | Inside Edition | 15 | | 87 | Who Wants to Be a Millionaire | 15 | | 88 | The Bold and the Beautiful | 12 | | 89 | Fox 29 Morning News at 4a | 12 | View | 90 | CBS This Morning Saturday | 12 | View | 91 | Despierta America | 12 | | 92 | Dish Nation | 12 | | 93 | Blue Bloods | 12 | | 94 | Mike Molly | 11 | | 95 | Saturday Night Live | 11 | | 96 | The Voice | 11 | | 97 | NBC 10 News at 530a | 10 | View | 98 | NBC 10 News at 10am | 10 | View | 99 | Election 2014 In Focus | 10 | | 100 | World Series Pregame | 10 | | 101 | Inside Story | 10 | View | 102 | NFL Football | 9 | | 103 | Dancing With the Stars | 9 | | 104 | In Depth With Graham Bensinger | 9 | | 105 | NBC 10 News at 7am | 9 | View | 106 | Anger Management | 9 | | 107 | Face the Nation | 9 | View | 108 | Animation Domination High-Def | 8 | | 109 | ABC World News Tonight With David Muir | 8 | View | 110 | Daytime Jeopardy | 8 | | 111 | The Wendy Williams Show | 8 | | 112 | Stalker | 8 | | 113 | 48 Hours | 8 | | 114 | Castle | 8 | | 115 | The Chew | 7 | | 116 | Madam Secretary | 7 | | 117 | NCIS Los Angeles | 7 | | 118 | The King of Queens | 6 | | 119 | Fox 29 Game Day Live | 6 | | 120 | Action News 530 AM | 6 | View | 121 | The Better Show | 6 | | 122 | Dateline NBC | 6 | View | 123 | The Simpsons | 6 | | 124 | Shark Tank | 6 | | 125 | Action News Weekend 6AM | 6 | View | 126 | Bones | 6 | | 127 | NCIS New Orleans | 6 | | 128 | FOX News Sunday With Chris Wallace | 6 | View | 129 | Noticiero 65 Edicion Nocturna | 5 | View | 130 | Chicago Fire | 5 | | 131 | Scandal | 5 | | 132 | Scorpion | 5 | | 133 | The Blacklist | 5 | | 134 | Eyewitness News at 6am | 5 | View | 135 | The Queen Latifah Show | 5 | | 136 | Chasing | 5 | | 137 | Noticias 65 | 5 | View | 138 | Football Night in America | 5 | | 139 | Americas Got Talent | 5 | | 140 | Noticiero Univision | 5 | View | 141 | Chicago PD | 5 | | 142 | Paid Programming | 5 | | 143 | Primer Impacto | 5 | View | 144 | The Office | 4 | | 145 | Hawaii Five-0 | 4 | | 146 | Fox Sports Sunday | 4 | | 147 | Football Night in Philly | 4 | | 148 | ABC World News Now | 4 | View | 149 | Fox29 Sports Show | 4 | | 150 | How to Get Away With Murder | 4 | | 151 | Seinfeld | 4 | | 152 | The Mysteries of Laura | 4 | | 153 | FOX NFL Sunday | 4 | | 154 | Parenthood | 4 | | 155 | 60 Minutes | 3 | View | 156 | Motorcycle Racing | 3 | | 157 | How I Met Your Mother | 3 | | 158 | The Amazing Race | 3 | | 159 | La Gata | 3 | | 160 | NBC 10 News at 5am | 3 | View | 161 | Jane the Virgin | 3 | | 162 | The NFL Today | 3 | | 163 | General Hospital | 3 | | 164 | OK TV | 3 | | 165 | ABC World News Tonight | 3 | View | 166 | Meet the Press | 3 | View | 167 | Glee | 2 | | 168 | Sports Zone | 2 | | 169 | FOX 29 News Special | 2 | View | 170 | The Mass | 2 | | 171 | Person of Interest | 2 | | 172 | Como Dice el Dicho | 2 | | 173 | Eyewitness News Sunday | 2 | View | 174 | Eyewitness News Saturday | 2 | View | 175 | Fox29 Post Game Report | 2 | | 176 | Under the Dome | 2 | | 177 | Action News at 1130 P | 2 | View | 178 | High School Huddle | 2 | | 179 | Eagles Game Plan | 2 | | 180 | Hoy | 2 | | 181 | Survivor | 2 | | 182 | Resurrection | 2 | | 183 | Supreme Justice With Judge Karen Mills | 2 | | 184 | Healthy Meals in Minutes | 2 | | 185 | FOX29 News at 11 | 2 | View | 186 | Americas Court With Judge Ross | 2 | | 187 | This Week With George Stephanopoulos | 2 | View | 188 | Constantine | 2 | | 189 | Nashville | 2 | | 190 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 2 | | 191 | White Collar | 2 | | 192 | WNBA Basketball | 1 | | 193 | Lauren Lakes Paternity Court | 1 | | 194 | Eagles Game Day Final | 1 | | 195 | HouseSmarts | 1 | | 196 | FOX MLB Pregame Show | 1 | | 197 | Fox29 Sports Sunday | 1 | | 198 | Maury | 1 | | 199 | Cristela | 1 | | 200 | Arrow | 1 | | 201 | MLB Baseball | 1 | | 202 | Celebrity Name Game | 1 | | 203 | FOX College Football Extra | 1 | | 204 | To Be Announced | 1 | | 205 | Justice for All With Judge Cristina Perez | 1 | | 206 | Jerry Springer | 1 | | 207 | NFL Thursday Night Kickoff | 1 | | 208 | The Walking Dead | 1 | | 209 | La Malquerida | 1 | | 210 | Philly Pheud | 1 | | 211 | For the Love of Music The Story of Nashville | 1 | | 212 | Gracepoint | 1 | | 213 | This Old House | 1 | | 214 | Open House | 1 | | 215 | Hells Kitchen | 1 | | 216 | Forever | 1 | | 217 | 2 Broke Girls | 1 | | 218 | Sleepy Hollow | 1 | | 219 | 20/20 | 1 | | 220 | Greys Anatomy | 1 | | 221 | World of X Games | 1 | | 222 | Storm Stories | 1 | | 223 | Americas Next Top Model | 1 | | 224 | Cougar Town | 1 | | 225 | NBC 10 High School Blitz | 1 | | 226 | Comics Unleashed With Byron Allen | 1 | | 227 | Last Call With Carson Daly | 1 | | 228 | The Middle | 1 | | 229 | Eagles Game Day Kickoff | 1 | | 230 | Quiero Amarte | 1 | | 231 | NFL Kickoff 2014 | 1 | | 232 | Red Band Society | 1 | | 233 | On the Money | 1 | | 234 | Criminal Minds | 1 | | 235 | 2014 U.S. Open Tennis | 1 | |
| All Shows Featuring "lost"Rank | Show | Airings | Preview |
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1 | Action News | 323 | View | 2 | Today | 267 | View | 3 | Good Day Philadelphia | 252 | View | 4 | Eyewitness News at 6 | 230 | View | 5 | Good Morning America | 192 | View | 6 | Action News at Ten on PHL17 | 151 | View | 7 | Eyewitness News at 5 | 146 | View | 8 | NBC 10 News at 5pm | 141 | View | 9 | CBS This Morning | 138 | View | 10 | NBC 10 News at 6pm | 129 | View | 11 | Dr. Phil | 112 | | 12 | Fox 29 Morning News at 6a | 110 | View | 13 | NBC 10 News at 11p | 108 | View | 14 | NBC 10 News Today at 600a | 107 | View | 15 | Eyewitness News at 11 | 101 | View | 16 | FOX 29 News at Five | 98 | View | 17 | Judge Judy | 97 | | 18 | Action News 600 PM | 96 | View | 19 | The Ellen DeGeneres Show | 92 | | 20 | Jeopardy | 90 | | 21 | The Tonight Show Starring Jimmy Fallon | 88 | | 22 | Fox 29 News at 10 | 76 | View | 23 | Good Day Philadelphia at 9 | 73 | View | 24 | Live With Kelly and Michael | 71 | | 25 | Late Show With David Letterman | 70 | | 26 | Family Feud | 68 | | 27 | Fox 29 News at 6PM | 68 | View | 28 | Wheel of Fortune | 67 | | 29 | NBC 10 News at 4pm | 67 | View | 30 | Action News 530 PM | 60 | View | 31 | Extra | 57 | | 32 | The Dr. Oz Show | 54 | | 33 | Action News at 4pm | 49 | View | 34 | Access Hollywood | 49 | | 35 | Modern Family | 49 | | 36 | NBC 10 News Today at 11a | 46 | View | 37 | Rachael Ray | 42 | | 38 | The Insider | 41 | | 39 | The Doctors | 34 | | 40 | Talk Philly | 29 | | 41 | Eyewitness News at 530 | 29 | View | 42 | NBC 10 News Today at 500a | 29 | View | 43 | The Big Bang Theory | 28 | | 44 | The Meredith Vieira Show | 28 | | 45 | Action News 500 PM | 28 | View | 46 | Lets Make a Deal | 27 | | 47 | Steve Harvey | 27 | | 48 | Entertainment Tonight | 27 | | 49 | NBC Nightly News | 26 | View | 50 | Eyewitness News on the CW Philly | 25 | View | 51 | The View | 25 | | 52 | The Price Is Right | 25 | | 53 | Eyewitness News at 7am | 24 | View | 54 | NBC 10 News at 9am | 22 | View | 55 | The Talk | 22 | | 56 | Judge Mathis | 21 | | 57 | NFL Football | 20 | | 58 | College Football | 20 | | 59 | The Late Late Show With Craig Ferguson | 19 | | 60 | Two and a Half Men | 19 | | 61 | Late Night With Seth Meyers | 18 | | 62 | Jimmy Kimmel Live | 18 | | 63 | TMZ Live | 18 | | 64 | NBC 10 News at 6am | 17 | View | 65 | Inside Edition | 16 | | 66 | NBC 10 News Today at 530a | 16 | View | 67 | Action News Weekend 7AM | 15 | View | 68 | Chasing | 15 | | 69 | CBS This Morning Saturday | 15 | View | 70 | The Queen Latifah Show | 15 | | 71 | Days of our Lives | 15 | | 72 | Eyewitness News at 8am | 15 | View | 73 | Law Order Special Victims Unit | 15 | | 74 | Action News Weekend | 15 | View | 75 | CBS Evening News With Scott Pelley | 14 | View | 76 | Football Night in America | 13 | | 77 | ABC World News Tonight With David Muir | 13 | View | 78 | CBS News Sunday Morning | 13 | View | 79 | The Voice | 12 | | 80 | NBC 10 News Today at 430a | 12 | View | 81 | Dish Nation | 11 | | 82 | NBC 10 News at 7am | 11 | View | 83 | Nightline | 11 | View | 84 | Early Today | 11 | View | 85 | Eyewitness News at 430am | 10 | View | 86 | Who Wants to Be a Millionaire | 9 | | 87 | Blue Bloods | 9 | | 88 | Fox29 Weekend | 9 | | 89 | Fox 29 Morning News at 5a | 9 | View | 90 | 60 Minutes | 9 | View | 91 | NBC 10 News at 530a | 9 | View | 92 | CSI Crime Scene Investigation | 8 | | 93 | The Simpsons | 8 | | 94 | The Bold and the Beautiful | 8 | | 95 | In Depth With Graham Bensinger | 8 | | 96 | The Good Wife | 7 | | 97 | Saturday Night Live | 7 | | 98 | Fox Sports Sunday | 7 | | 99 | The Young and the Restless | 7 | | 100 | The Peoples Court | 7 | | 101 | Hot Bench | 7 | | 102 | Dancing With the Stars | 7 | | 103 | Fox 29 Morning News at 4a | 7 | View | 104 | Madam Secretary | 7 | | 105 | The Chew | 7 | | 106 | NBC 10 News at 10am | 7 | View | 107 | Face the Nation | 6 | View | 108 | Anger Management | 6 | | 109 | Eyewitness News at 6am | 6 | View | 110 | Dateline NBC | 6 | View | 111 | Daytime Jeopardy | 6 | | 112 | NBC 10 High School Blitz | 5 | | 113 | Castle | 5 | | 114 | Americas Got Talent | 5 | | 115 | Shark Tank | 5 | | 116 | Fox29 Sports Show | 5 | | 117 | NFL Thursday Night Kickoff | 5 | | 118 | The Blacklist | 5 | | 119 | The Steve Wilkos Show | 5 | | 120 | Eye Opener | 4 | | 121 | Inside the Eagles | 4 | | 122 | Action News Weekend 6AM | 4 | View | 123 | Seinfeld | 4 | | 124 | How I Met Your Mother | 4 | | 125 | Fox 29 Game Day Live | 4 | | 126 | Sports Zone | 4 | | 127 | Person of Interest | 4 | | 128 | Meet the Press | 3 | View | 129 | Eagles Game Day Kickoff | 3 | | 130 | On the Money | 3 | | 131 | FOX News Sunday With Chris Wallace | 3 | View | 132 | Chicago PD | 3 | | 133 | Last Call With Carson Daly | 3 | | 134 | Paid Programming | 3 | | 135 | The Mysteries of Laura | 3 | | 136 | 20/20 | 3 | | 137 | World Series Pregame | 3 | | 138 | Eyewitness News Sunday | 3 | View | 139 | Hawaii Five-0 | 3 | | 140 | Election 2014 In Focus | 3 | | 141 | Action News at 1130 P | 3 | View | 142 | The Office | 3 | | 143 | The Biggest Loser | 3 | | 144 | Animation Domination High-Def | 3 | | 145 | Inside Edition Weekend | 3 | | 146 | Chicago Fire | 3 | | 147 | Bones | 2 | | 148 | The Secret Lives of Pets With Hoda Kotb | 2 | | 149 | NCIS New Orleans | 2 | | 150 | Inside Story | 2 | View | 151 | White Collar | 2 | | 152 | Parenthood | 2 | | 153 | CBS Morning News | 2 | View | 154 | La Mission | 2 | | 155 | 2014 Breeders Cup | 2 | | 156 | Eagles Game Plan | 2 | | 157 | Football Night in Philly | 2 | | 158 | Scorpion | 2 | | 159 | The OT | 2 | | 160 | NBC 10 News | 2 | View | 161 | 1st Look | 2 | | 162 | Once Upon a Time | 2 | | 163 | American Ninja Warrior | 2 | | 164 | FOX 29 News Special | 2 | View | 165 | Extant | 2 | | 166 | 2014 TCS New York City Marathon | 1 | | 167 | Family Guy | 1 | | 168 | The Middle | 1 | | 169 | This Week With George Stephanopoulos | 1 | View | 170 | NCIS | 1 | | 171 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 1 | | 172 | NFL Kickoff 2014 | 1 | | 173 | Americas Funniest Home Videos | 1 | | 174 | NASCAR Racing | 1 | | 175 | Gotham | 1 | | 176 | NCIS Los Angeles | 1 | | 177 | FOX NFL Sunday | 1 | | 178 | PHL17s In Focus | 1 | | 179 | George to the Rescue | 1 | | 180 | Comics Unleashed With Byron Allen | 1 | | 181 | 48 Hours | 1 | | 182 | General Hospital | 1 | | 183 | NBC 10 News at 5am | 1 | View | 184 | Sleepy Hollow | 1 | | 185 | Stalker | 1 | | 186 | Under the Lights | 1 | | 187 | Reckless | 1 | | 188 | FOX29 News at 11 | 1 | View | 189 | Gracepoint | 1 | | 190 | The McCarthys | 1 | | 191 | Big Brother | 1 | | 192 | A to Z | 1 | | 193 | Open House | 1 | | 194 | The Amazing Race | 1 | | 195 | The Wendy Williams Show | 1 | | 196 | The Walking Dead | 1 | | 197 | American Dad | 1 | | 198 | Elementary | 1 | | 199 | The Better Show | 1 | | 200 | Under the Dome | 1 | | 201 | Grimm | 1 | | 202 | FOX MLB Pregame Show | 1 | | 203 | Scandal | 1 | | 204 | Motorcycle Racing | 1 | | 205 | Action News 530 AM | 1 | View | 206 | NFL Postgame | 1 | | 207 | Utopia | 1 | | 208 | The Millers | 1 | | 209 | Eagles Post Game Show | 1 | | 210 | TMZ | 1 | | 211 | Bachelor in Paradise | 1 | | 212 | Breakfast with the Candidates | 1 | |
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The Philly Political Media Watch Project
See more information about this project.