Philly 2014 Political Ad Trends Viewer


Trends Viewer: Philly Political Media Watch Project

Welcome to the interactive Trends Viewer tool designed to allow you to explore the data underlying the Philly Political Media Watch Project of the Internet Archive's TV News Archive! From September 1, 2014 through the election of November 4, 2014, 7 television stations in the Philadelphia market were monitored to identify all politically-related advertisements. In all, 74 distinct political advertisements were identified which collectively aired 13,675 times during the 65 day monitoring period. Each advertisement was assessed for time devoted to functional content, using the approach elaborated by William Benoit, Ph.D., most recently in his 2014 book, A Functional Analysis of Political Television Advertisements. Archive staff scored each ad along the dimensions of "Acclaim" (positive comments about candidate), "Attack" (negative comments about opposing candidate), and "Defend" (defending candidate against attacks by opposing candidate), along with typing up a transcript of its spoken content. A similar approach was taken by a team at the University of Delaware's Center for Community Research and Service lead by Associate Professor Danilo Yanich, in their study, Political Ads & Local TV News - Philly 2014.

Note that you will find some oddities in the data due to the way in which the human coding cataloged the advertisements. Each ad was categorized with the name of the primary candidate discussed, meaning that an attack ad run by one candidate against another will be cataloged under the second one's name, even if the other half of the advertisement lauds the candidate running the ad. This will yield nuanced results, such as comparing the ads focusing on Aimee Belgard vs those sponsored on her behalf.

This tool allows you to interactively explore and visualize the resulting trends (the raw datasets are also available for download). Using the form below, you can select any pair of candidates, parties, races, status, win/lost, sponsor, sponsor type, television channel, or even keywords found in the transcripts, or any combination therein, to compare their respective trends during the 2014 election cycle. If you specify multiple options they will be combined together. For example, you can compare ads focusing on Tom Corbett that were paid by Tom Corbett for Governor vs those paid for by Tom Wolf for Governor. Or, compare all ads mentioning the two candidates from any sponsor. Or ads focusing on candidates that ultimately won vs lost. Or, compare the ads run by the Philadelphia Federation of Teachers vs those run by the House Majority PAC. Or, those mentioning "school" vs "job" in the transcript of the ad. Or, simply, view the overall trends for all 13,675 advertisement airings.

Search #1

Use the dropdowns below to select your first query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:


Search #2

Use the dropdowns below to select your second query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Select All Advertisements:





Summary Statistics

The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.



Total number of airings of all ads matching your queries

Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate)



Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily



Daily Timeline

The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "won" shown to the left of the center line and results for "lost" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).




Ad Listing

The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.

Advertisements Featuring "won"

Times Aired: 531
Times Aired: 515
Times Aired: 452
Times Aired: 421
Times Aired: 371
Times Aired: 307
Times Aired: 291
Times Aired: 271
Times Aired: 270
Times Aired: 268
Times Aired: 266
Times Aired: 262
Times Aired: 248
Times Aired: 223
Times Aired: 221
Times Aired: 220
Times Aired: 193
Times Aired: 184
Times Aired: 181
Times Aired: 179
Times Aired: 165
Times Aired: 157
Times Aired: 154
Times Aired: 149
Times Aired: 142
Times Aired: 129
Times Aired: 119
Times Aired: 114
Times Aired: 111
Times Aired: 87
Times Aired: 85
Times Aired: 82
Times Aired: 77
Times Aired: 71
Times Aired: 66
Times Aired: 58
Times Aired: 51
Times Aired: 46
Times Aired: 41
Times Aired: 31
Times Aired: 23
Times Aired: 15
Times Aired: 13
Times Aired: 11
Times Aired: 9
Times Aired: 8

Advertisements Featuring "lost"

Times Aired: 500
Times Aired: 412
Times Aired: 412
Times Aired: 382
Times Aired: 357
Times Aired: 354
Times Aired: 294
Times Aired: 293
Times Aired: 290
Times Aired: 268
Times Aired: 260
Times Aired: 246
Times Aired: 246
Times Aired: 188
Times Aired: 178
Times Aired: 159
Times Aired: 153
Times Aired: 135
Times Aired: 95
Times Aired: 85
Times Aired: 51
Times Aired: 32



Show Listing

The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.

All Shows Featuring "won"

RankShowAiringsPreview
1Action News529View
2Good Day Philadelphia399View
3Today372View
4Eyewitness News at 6328View
5Good Morning America251View
6Eyewitness News at 5211View
7NBC 10 News at 5pm190View
8Fox 29 News at 10179View
9CBS This Morning168View
10Eyewitness News at 11164View
11Action News at Ten on PHL17162View
12NBC 10 News at 6pm157View
13NBC 10 News at 4pm147View
14Good Day Philadelphia at 9145View
15NBC 10 News at 11p144View
16Judge Judy137
17FOX 29 News at Five135View
18Jeopardy134
19NBC 10 News Today at 600a121View
20Dr. Phil119
21Late Show With David Letterman114
22The Ellen DeGeneres Show113
23Action News 600 PM111View
24Live With Kelly and Michael99
25Wheel of Fortune97
26Action News 530 PM96View
27The Tonight Show Starring Jimmy Fallon94
28Fox 29 Morning News at 6a89View
29The Insider89
30Talk Philly86
31Action News at 4pm83View
32Family Feud82
33Entertainment Tonight76
34Extra70
35Rachael Ray65
36Access Hollywood65
37The Doctors65
38NBC 10 News Today at 11a64View
39Action News 500 PM63View
40Eyewitness News at 53059View
41Fox 29 News at 6PM58View
42Fox29 Weekend57
43Lets Make a Deal56
44Modern Family56
45Jimmy Kimmel Live50
46Judge Mathis49
47Steve Harvey48
48The Late Late Show With Craig Ferguson48
49The Price Is Right45
50Action News Weekend42View
51The Big Bang Theory41
52The Young and the Restless39
53NBC Nightly News36View
54Eyewitness News at 430am36View
55Eye Opener34
56The Talk33
57NBC 10 News Today at 500a29View
58The Meredith Vieira Show29
59The View28
60CBS News Sunday Morning27View
61Two and a Half Men27
62Action News Weekend 7AM27View
63NBC 10 News Today at 530a26View
64NBC 10 News at 9am26View
65Early Today25View
66Eyewitness News at 7am25View
67Late Night With Seth Meyers25
68CBS Evening News With Scott Pelley25View
69College Football24
70Law Order Special Victims Unit24
71NBC 10 News Today at 430a24View
72Eyewitness News on the CW Philly23View
73Hot Bench22
74Nightline22View
75The Good Wife22
76The Peoples Court20
77NBC 10 News at 6am20View
78Eyewitness News at 8am19View
79The Dr. Oz Show19
80Days of our Lives18
81Fox 29 Morning News at 5a18View
82TMZ Live17
83TMZ16
84CSI Crime Scene Investigation15
85Inside the Eagles15
86Inside Edition15
87Who Wants to Be a Millionaire15
88The Bold and the Beautiful12
89Fox 29 Morning News at 4a12View
90CBS This Morning Saturday12View
91Despierta America12
92Dish Nation12
93Blue Bloods12
94Mike Molly11
95Saturday Night Live11
96The Voice11
97NBC 10 News at 530a10View
98NBC 10 News at 10am10View
99Election 2014 In Focus10
100World Series Pregame10
101Inside Story10View
102NFL Football9
103Dancing With the Stars9
104In Depth With Graham Bensinger9
105NBC 10 News at 7am9View
106Anger Management9
107Face the Nation9View
108Animation Domination High-Def8
109ABC World News Tonight With David Muir8View
110Daytime Jeopardy8
111The Wendy Williams Show8
112Stalker8
11348 Hours8
114Castle8
115The Chew7
116Madam Secretary7
117NCIS Los Angeles7
118The King of Queens6
119Fox 29 Game Day Live6
120Action News 530 AM6View
121The Better Show6
122Dateline NBC6View
123The Simpsons6
124Shark Tank6
125Action News Weekend 6AM6View
126Bones6
127NCIS New Orleans6
128FOX News Sunday With Chris Wallace6View
129Noticiero 65 Edicion Nocturna5View
130Chicago Fire5
131Scandal5
132Scorpion5
133The Blacklist5
134Eyewitness News at 6am5View
135The Queen Latifah Show5
136Chasing5
137Noticias 655View
138Football Night in America5
139Americas Got Talent5
140Noticiero Univision5View
141Chicago PD5
142Paid Programming5
143Primer Impacto5View
144The Office4
145Hawaii Five-04
146Fox Sports Sunday4
147Football Night in Philly4
148ABC World News Now4View
149Fox29 Sports Show4
150How to Get Away With Murder4
151Seinfeld4
152The Mysteries of Laura4
153FOX NFL Sunday4
154Parenthood4
15560 Minutes3View
156Motorcycle Racing3
157How I Met Your Mother3
158The Amazing Race3
159La Gata3
160NBC 10 News at 5am3View
161Jane the Virgin3
162The NFL Today3
163General Hospital3
164OK TV3
165ABC World News Tonight3View
166Meet the Press3View
167Glee2
168Sports Zone2
169FOX 29 News Special2View
170The Mass2
171Person of Interest2
172Como Dice el Dicho2
173Eyewitness News Sunday2View
174Eyewitness News Saturday2View
175Fox29 Post Game Report2
176Under the Dome2
177Action News at 1130 P2View
178High School Huddle2
179Eagles Game Plan2
180Hoy2
181Survivor2
182Resurrection2
183Supreme Justice With Judge Karen Mills2
184Healthy Meals in Minutes2
185FOX29 News at 112View
186Americas Court With Judge Ross2
187This Week With George Stephanopoulos2View
188Constantine2
189Nashville2
190Countdown to the CMA Awards 15 Songs That Changed Country Music2
191White Collar2
192WNBA Basketball1
193Lauren Lakes Paternity Court1
194Eagles Game Day Final1
195HouseSmarts1
196FOX MLB Pregame Show1
197Fox29 Sports Sunday1
198Maury1
199Cristela1
200Arrow1
201MLB Baseball1
202Celebrity Name Game1
203FOX College Football Extra1
204To Be Announced1
205Justice for All With Judge Cristina Perez1
206Jerry Springer1
207NFL Thursday Night Kickoff1
208The Walking Dead1
209La Malquerida1
210Philly Pheud1
211For the Love of Music The Story of Nashville1
212Gracepoint1
213This Old House1
214Open House1
215Hells Kitchen1
216Forever1
2172 Broke Girls1
218Sleepy Hollow1
21920/201
220Greys Anatomy1
221World of X Games1
222Storm Stories1
223Americas Next Top Model1
224Cougar Town1
225NBC 10 High School Blitz1
226Comics Unleashed With Byron Allen1
227Last Call With Carson Daly1
228The Middle1
229Eagles Game Day Kickoff1
230Quiero Amarte1
231NFL Kickoff 20141
232Red Band Society1
233On the Money1
234Criminal Minds1
2352014 U.S. Open Tennis1

All Shows Featuring "lost"

RankShowAiringsPreview
1Action News323View
2Today267View
3Good Day Philadelphia252View
4Eyewitness News at 6230View
5Good Morning America192View
6Action News at Ten on PHL17151View
7Eyewitness News at 5146View
8NBC 10 News at 5pm141View
9CBS This Morning138View
10NBC 10 News at 6pm129View
11Dr. Phil112
12Fox 29 Morning News at 6a110View
13NBC 10 News at 11p108View
14NBC 10 News Today at 600a107View
15Eyewitness News at 11101View
16FOX 29 News at Five98View
17Judge Judy97
18Action News 600 PM96View
19The Ellen DeGeneres Show92
20Jeopardy90
21The Tonight Show Starring Jimmy Fallon88
22Fox 29 News at 1076View
23Good Day Philadelphia at 973View
24Live With Kelly and Michael71
25Late Show With David Letterman70
26Family Feud68
27Fox 29 News at 6PM68View
28Wheel of Fortune67
29NBC 10 News at 4pm67View
30Action News 530 PM60View
31Extra57
32The Dr. Oz Show54
33Action News at 4pm49View
34Access Hollywood49
35Modern Family49
36NBC 10 News Today at 11a46View
37Rachael Ray42
38The Insider41
39The Doctors34
40Talk Philly29
41Eyewitness News at 53029View
42NBC 10 News Today at 500a29View
43The Big Bang Theory28
44The Meredith Vieira Show28
45Action News 500 PM28View
46Lets Make a Deal27
47Steve Harvey27
48Entertainment Tonight27
49NBC Nightly News26View
50Eyewitness News on the CW Philly25View
51The View25
52The Price Is Right25
53Eyewitness News at 7am24View
54NBC 10 News at 9am22View
55The Talk22
56Judge Mathis21
57NFL Football20
58College Football20
59The Late Late Show With Craig Ferguson19
60Two and a Half Men19
61Late Night With Seth Meyers18
62Jimmy Kimmel Live18
63TMZ Live18
64NBC 10 News at 6am17View
65Inside Edition16
66NBC 10 News Today at 530a16View
67Action News Weekend 7AM15View
68Chasing15
69CBS This Morning Saturday15View
70The Queen Latifah Show15
71Days of our Lives15
72Eyewitness News at 8am15View
73Law Order Special Victims Unit15
74Action News Weekend15View
75CBS Evening News With Scott Pelley14View
76Football Night in America13
77ABC World News Tonight With David Muir13View
78CBS News Sunday Morning13View
79The Voice12
80NBC 10 News Today at 430a12View
81Dish Nation11
82NBC 10 News at 7am11View
83Nightline11View
84Early Today11View
85Eyewitness News at 430am10View
86Who Wants to Be a Millionaire9
87Blue Bloods9
88Fox29 Weekend9
89Fox 29 Morning News at 5a9View
9060 Minutes9View
91NBC 10 News at 530a9View
92CSI Crime Scene Investigation8
93The Simpsons8
94The Bold and the Beautiful8
95In Depth With Graham Bensinger8
96The Good Wife7
97Saturday Night Live7
98Fox Sports Sunday7
99The Young and the Restless7
100The Peoples Court7
101Hot Bench7
102Dancing With the Stars7
103Fox 29 Morning News at 4a7View
104Madam Secretary7
105The Chew7
106NBC 10 News at 10am7View
107Face the Nation6View
108Anger Management6
109Eyewitness News at 6am6View
110Dateline NBC6View
111Daytime Jeopardy6
112NBC 10 High School Blitz5
113Castle5
114Americas Got Talent5
115Shark Tank5
116Fox29 Sports Show5
117NFL Thursday Night Kickoff5
118The Blacklist5
119The Steve Wilkos Show5
120Eye Opener4
121Inside the Eagles4
122Action News Weekend 6AM4View
123Seinfeld4
124How I Met Your Mother4
125Fox 29 Game Day Live4
126Sports Zone4
127Person of Interest4
128Meet the Press3View
129Eagles Game Day Kickoff3
130On the Money3
131FOX News Sunday With Chris Wallace3View
132Chicago PD3
133Last Call With Carson Daly3
134Paid Programming3
135The Mysteries of Laura3
13620/203
137World Series Pregame3
138Eyewitness News Sunday3View
139Hawaii Five-03
140Election 2014 In Focus3
141Action News at 1130 P3View
142The Office3
143The Biggest Loser3
144Animation Domination High-Def3
145Inside Edition Weekend3
146Chicago Fire3
147Bones2
148The Secret Lives of Pets With Hoda Kotb2
149NCIS New Orleans2
150Inside Story2View
151White Collar2
152Parenthood2
153CBS Morning News2View
154La Mission2
1552014 Breeders Cup2
156Eagles Game Plan2
157Football Night in Philly2
158Scorpion2
159The OT2
160NBC 10 News2View
1611st Look2
162Once Upon a Time2
163American Ninja Warrior2
164FOX 29 News Special2View
165Extant2
1662014 TCS New York City Marathon1
167Family Guy1
168The Middle1
169This Week With George Stephanopoulos1View
170NCIS1
171Countdown to the CMA Awards 15 Songs That Changed Country Music1
172NFL Kickoff 20141
173Americas Funniest Home Videos1
174NASCAR Racing1
175Gotham1
176NCIS Los Angeles1
177FOX NFL Sunday1
178PHL17s In Focus1
179George to the Rescue1
180Comics Unleashed With Byron Allen1
18148 Hours1
182General Hospital1
183NBC 10 News at 5am1View
184Sleepy Hollow1
185Stalker1
186Under the Lights1
187Reckless1
188FOX29 News at 111View
189Gracepoint1
190The McCarthys1
191Big Brother1
192A to Z1
193Open House1
194The Amazing Race1
195The Wendy Williams Show1
196The Walking Dead1
197American Dad1
198Elementary1
199The Better Show1
200Under the Dome1
201Grimm1
202FOX MLB Pregame Show1
203Scandal1
204Motorcycle Racing1
205Action News 530 AM1View
206NFL Postgame1
207Utopia1
208The Millers1
209Eagles Post Game Show1
210TMZ1
211Bachelor in Paradise1
212Breakfast with the Candidates1




The Philly Political Media Watch Project

See more information about this project.