Summary Statistics
The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.
Total number of airings of all ads matching your queries | Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate) |
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Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily |
Daily Timeline
The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "won" shown to the left of the center line and results for "lost" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).
Ad Listing
The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.
Advertisements Featuring "won" | Advertisements Featuring "lost" |
Show Listing
The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.
All Shows Featuring "won"Rank | Show | Airings | Preview |
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1 | Action News | 529 | View | 2 | Good Day Philadelphia | 399 | View | 3 | Today | 372 | View | 4 | Eyewitness News at 6 | 328 | View | 5 | Good Morning America | 251 | View | 6 | Eyewitness News at 5 | 211 | View | 7 | NBC 10 News at 5pm | 190 | View | 8 | Fox 29 News at 10 | 179 | View | 9 | CBS This Morning | 168 | View | 10 | Eyewitness News at 11 | 164 | View | 11 | Action News at Ten on PHL17 | 162 | View | 12 | NBC 10 News at 6pm | 157 | View | 13 | NBC 10 News at 4pm | 147 | View | 14 | Good Day Philadelphia at 9 | 145 | View | 15 | NBC 10 News at 11p | 144 | View | 16 | Judge Judy | 137 | | 17 | FOX 29 News at Five | 135 | View | 18 | Jeopardy | 134 | | 19 | NBC 10 News Today at 600a | 121 | View | 20 | Dr. Phil | 119 | | 21 | Late Show With David Letterman | 114 | | 22 | The Ellen DeGeneres Show | 113 | | 23 | Action News 600 PM | 111 | View | 24 | Live With Kelly and Michael | 99 | | 25 | Wheel of Fortune | 97 | | 26 | Action News 530 PM | 96 | View | 27 | The Tonight Show Starring Jimmy Fallon | 94 | | 28 | The Insider | 89 | | 29 | Fox 29 Morning News at 6a | 89 | View | 30 | Talk Philly | 86 | | 31 | Action News at 4pm | 83 | View | 32 | Family Feud | 82 | | 33 | Entertainment Tonight | 76 | | 34 | Extra | 70 | | 35 | Rachael Ray | 65 | | 36 | The Doctors | 65 | | 37 | Access Hollywood | 65 | | 38 | NBC 10 News Today at 11a | 64 | View | 39 | Action News 500 PM | 63 | View | 40 | Eyewitness News at 530 | 59 | View | 41 | Fox 29 News at 6PM | 58 | View | 42 | Fox29 Weekend | 57 | | 43 | Modern Family | 56 | | 44 | Lets Make a Deal | 56 | | 45 | Jimmy Kimmel Live | 50 | | 46 | Judge Mathis | 49 | | 47 | Steve Harvey | 48 | | 48 | The Late Late Show With Craig Ferguson | 48 | | 49 | The Price Is Right | 45 | | 50 | Action News Weekend | 42 | View | 51 | The Big Bang Theory | 41 | | 52 | The Young and the Restless | 39 | | 53 | NBC Nightly News | 36 | View | 54 | Eyewitness News at 430am | 36 | View | 55 | Eye Opener | 34 | | 56 | The Talk | 33 | | 57 | NBC 10 News Today at 500a | 29 | View | 58 | The Meredith Vieira Show | 29 | | 59 | The View | 28 | | 60 | CBS News Sunday Morning | 27 | View | 61 | Action News Weekend 7AM | 27 | View | 62 | Two and a Half Men | 27 | | 63 | NBC 10 News at 9am | 26 | View | 64 | NBC 10 News Today at 530a | 26 | View | 65 | Eyewitness News at 7am | 25 | View | 66 | CBS Evening News With Scott Pelley | 25 | View | 67 | Late Night With Seth Meyers | 25 | | 68 | Early Today | 25 | View | 69 | College Football | 24 | | 70 | NBC 10 News Today at 430a | 24 | View | 71 | Law Order Special Victims Unit | 24 | | 72 | Eyewitness News on the CW Philly | 23 | View | 73 | Nightline | 22 | View | 74 | Hot Bench | 22 | | 75 | The Good Wife | 22 | | 76 | NBC 10 News at 6am | 20 | View | 77 | The Peoples Court | 20 | | 78 | Eyewitness News at 8am | 19 | View | 79 | The Dr. Oz Show | 19 | | 80 | Days of our Lives | 18 | | 81 | Fox 29 Morning News at 5a | 18 | View | 82 | TMZ Live | 17 | | 83 | TMZ | 16 | | 84 | CSI Crime Scene Investigation | 15 | | 85 | Inside Edition | 15 | | 86 | Who Wants to Be a Millionaire | 15 | | 87 | Inside the Eagles | 15 | | 88 | Blue Bloods | 12 | | 89 | CBS This Morning Saturday | 12 | View | 90 | Despierta America | 12 | | 91 | Fox 29 Morning News at 4a | 12 | View | 92 | Dish Nation | 12 | | 93 | The Bold and the Beautiful | 12 | | 94 | Saturday Night Live | 11 | | 95 | Mike Molly | 11 | | 96 | The Voice | 11 | | 97 | Inside Story | 10 | View | 98 | Election 2014 In Focus | 10 | | 99 | World Series Pregame | 10 | | 100 | NBC 10 News at 530a | 10 | View | 101 | NBC 10 News at 10am | 10 | View | 102 | NBC 10 News at 7am | 9 | View | 103 | NFL Football | 9 | | 104 | Dancing With the Stars | 9 | | 105 | Anger Management | 9 | | 106 | In Depth With Graham Bensinger | 9 | | 107 | Face the Nation | 9 | View | 108 | Stalker | 8 | | 109 | Castle | 8 | | 110 | The Wendy Williams Show | 8 | | 111 | Daytime Jeopardy | 8 | | 112 | 48 Hours | 8 | | 113 | Animation Domination High-Def | 8 | | 114 | ABC World News Tonight With David Muir | 8 | View | 115 | The Chew | 7 | | 116 | NCIS Los Angeles | 7 | | 117 | Madam Secretary | 7 | | 118 | The Simpsons | 6 | | 119 | Action News Weekend 6AM | 6 | View | 120 | FOX News Sunday With Chris Wallace | 6 | View | 121 | Shark Tank | 6 | | 122 | Dateline NBC | 6 | View | 123 | Bones | 6 | | 124 | Fox 29 Game Day Live | 6 | | 125 | The King of Queens | 6 | | 126 | NCIS New Orleans | 6 | | 127 | The Better Show | 6 | | 128 | Action News 530 AM | 6 | View | 129 | The Blacklist | 5 | | 130 | Chicago PD | 5 | | 131 | Chasing | 5 | | 132 | Noticiero 65 Edicion Nocturna | 5 | View | 133 | Noticiero Univision | 5 | View | 134 | The Queen Latifah Show | 5 | | 135 | Football Night in America | 5 | | 136 | Chicago Fire | 5 | | 137 | Noticias 65 | 5 | View | 138 | Paid Programming | 5 | | 139 | Primer Impacto | 5 | View | 140 | Scandal | 5 | | 141 | Americas Got Talent | 5 | | 142 | Eyewitness News at 6am | 5 | View | 143 | Scorpion | 5 | | 144 | Football Night in Philly | 4 | | 145 | Parenthood | 4 | | 146 | How to Get Away With Murder | 4 | | 147 | Hawaii Five-0 | 4 | | 148 | The Office | 4 | | 149 | ABC World News Now | 4 | View | 150 | FOX NFL Sunday | 4 | | 151 | Seinfeld | 4 | | 152 | Fox29 Sports Show | 4 | | 153 | Fox Sports Sunday | 4 | | 154 | The Mysteries of Laura | 4 | | 155 | Meet the Press | 3 | View | 156 | La Gata | 3 | | 157 | The Amazing Race | 3 | | 158 | Jane the Virgin | 3 | | 159 | The NFL Today | 3 | | 160 | NBC 10 News at 5am | 3 | View | 161 | Motorcycle Racing | 3 | | 162 | OK TV | 3 | | 163 | How I Met Your Mother | 3 | | 164 | ABC World News Tonight | 3 | View | 165 | General Hospital | 3 | | 166 | 60 Minutes | 3 | View | 167 | Under the Dome | 2 | | 168 | Fox29 Post Game Report | 2 | | 169 | Glee | 2 | | 170 | Constantine | 2 | | 171 | Eagles Game Plan | 2 | | 172 | Action News at 1130 P | 2 | View | 173 | High School Huddle | 2 | | 174 | This Week With George Stephanopoulos | 2 | View | 175 | Eyewitness News Sunday | 2 | View | 176 | Resurrection | 2 | | 177 | Como Dice el Dicho | 2 | | 178 | Hoy | 2 | | 179 | Person of Interest | 2 | | 180 | The Mass | 2 | | 181 | FOX 29 News Special | 2 | View | 182 | Sports Zone | 2 | | 183 | Supreme Justice With Judge Karen Mills | 2 | | 184 | Americas Court With Judge Ross | 2 | | 185 | Nashville | 2 | | 186 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 2 | | 187 | FOX29 News at 11 | 2 | View | 188 | Healthy Meals in Minutes | 2 | | 189 | White Collar | 2 | | 190 | Survivor | 2 | | 191 | Eyewitness News Saturday | 2 | View | 192 | Red Band Society | 1 | | 193 | 20/20 | 1 | | 194 | Cougar Town | 1 | | 195 | This Old House | 1 | | 196 | The Middle | 1 | | 197 | MLB Baseball | 1 | | 198 | Eagles Game Day Kickoff | 1 | | 199 | The Walking Dead | 1 | | 200 | Comics Unleashed With Byron Allen | 1 | | 201 | Cristela | 1 | | 202 | On the Money | 1 | | 203 | Storm Stories | 1 | | 204 | NFL Kickoff 2014 | 1 | | 205 | 2 Broke Girls | 1 | | 206 | Lauren Lakes Paternity Court | 1 | | 207 | To Be Announced | 1 | | 208 | Gracepoint | 1 | | 209 | Last Call With Carson Daly | 1 | | 210 | Celebrity Name Game | 1 | | 211 | Greys Anatomy | 1 | | 212 | Americas Next Top Model | 1 | | 213 | Justice for All With Judge Cristina Perez | 1 | | 214 | WNBA Basketball | 1 | | 215 | For the Love of Music The Story of Nashville | 1 | | 216 | NFL Thursday Night Kickoff | 1 | | 217 | Criminal Minds | 1 | | 218 | Maury | 1 | | 219 | Sleepy Hollow | 1 | | 220 | Eagles Game Day Final | 1 | | 221 | World of X Games | 1 | | 222 | Quiero Amarte | 1 | | 223 | Jerry Springer | 1 | | 224 | FOX MLB Pregame Show | 1 | | 225 | La Malquerida | 1 | | 226 | HouseSmarts | 1 | | 227 | NBC 10 High School Blitz | 1 | | 228 | Arrow | 1 | | 229 | Hells Kitchen | 1 | | 230 | Forever | 1 | | 231 | Fox29 Sports Sunday | 1 | | 232 | 2014 U.S. Open Tennis | 1 | | 233 | FOX College Football Extra | 1 | | 234 | Philly Pheud | 1 | | 235 | Open House | 1 | |
| All Shows Featuring "lost"Rank | Show | Airings | Preview |
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1 | Action News | 323 | View | 2 | Today | 267 | View | 3 | Good Day Philadelphia | 252 | View | 4 | Eyewitness News at 6 | 230 | View | 5 | Good Morning America | 192 | View | 6 | Action News at Ten on PHL17 | 151 | View | 7 | Eyewitness News at 5 | 146 | View | 8 | NBC 10 News at 5pm | 141 | View | 9 | CBS This Morning | 138 | View | 10 | NBC 10 News at 6pm | 129 | View | 11 | Dr. Phil | 112 | | 12 | Fox 29 Morning News at 6a | 110 | View | 13 | NBC 10 News at 11p | 108 | View | 14 | NBC 10 News Today at 600a | 107 | View | 15 | Eyewitness News at 11 | 101 | View | 16 | FOX 29 News at Five | 98 | View | 17 | Judge Judy | 97 | | 18 | Action News 600 PM | 96 | View | 19 | The Ellen DeGeneres Show | 92 | | 20 | Jeopardy | 90 | | 21 | The Tonight Show Starring Jimmy Fallon | 88 | | 22 | Fox 29 News at 10 | 76 | View | 23 | Good Day Philadelphia at 9 | 73 | View | 24 | Live With Kelly and Michael | 71 | | 25 | Late Show With David Letterman | 70 | | 26 | Family Feud | 68 | | 27 | Fox 29 News at 6PM | 68 | View | 28 | Wheel of Fortune | 67 | | 29 | NBC 10 News at 4pm | 67 | View | 30 | Action News 530 PM | 60 | View | 31 | Extra | 57 | | 32 | The Dr. Oz Show | 54 | | 33 | Access Hollywood | 49 | | 34 | Modern Family | 49 | | 35 | Action News at 4pm | 49 | View | 36 | NBC 10 News Today at 11a | 46 | View | 37 | Rachael Ray | 42 | | 38 | The Insider | 41 | | 39 | The Doctors | 34 | | 40 | Eyewitness News at 530 | 29 | View | 41 | NBC 10 News Today at 500a | 29 | View | 42 | Talk Philly | 29 | | 43 | The Meredith Vieira Show | 28 | | 44 | The Big Bang Theory | 28 | | 45 | Action News 500 PM | 28 | View | 46 | Entertainment Tonight | 27 | | 47 | Lets Make a Deal | 27 | | 48 | Steve Harvey | 27 | | 49 | NBC Nightly News | 26 | View | 50 | Eyewitness News on the CW Philly | 25 | View | 51 | The Price Is Right | 25 | | 52 | The View | 25 | | 53 | Eyewitness News at 7am | 24 | View | 54 | NBC 10 News at 9am | 22 | View | 55 | The Talk | 22 | | 56 | Judge Mathis | 21 | | 57 | College Football | 20 | | 58 | NFL Football | 20 | | 59 | Two and a Half Men | 19 | | 60 | The Late Late Show With Craig Ferguson | 19 | | 61 | Late Night With Seth Meyers | 18 | | 62 | TMZ Live | 18 | | 63 | Jimmy Kimmel Live | 18 | | 64 | NBC 10 News at 6am | 17 | View | 65 | NBC 10 News Today at 530a | 16 | View | 66 | Inside Edition | 16 | | 67 | Eyewitness News at 8am | 15 | View | 68 | Action News Weekend 7AM | 15 | View | 69 | Law Order Special Victims Unit | 15 | | 70 | Days of our Lives | 15 | | 71 | Chasing | 15 | | 72 | CBS This Morning Saturday | 15 | View | 73 | Action News Weekend | 15 | View | 74 | The Queen Latifah Show | 15 | | 75 | CBS Evening News With Scott Pelley | 14 | View | 76 | ABC World News Tonight With David Muir | 13 | View | 77 | CBS News Sunday Morning | 13 | View | 78 | Football Night in America | 13 | | 79 | NBC 10 News Today at 430a | 12 | View | 80 | The Voice | 12 | | 81 | Early Today | 11 | View | 82 | Dish Nation | 11 | | 83 | NBC 10 News at 7am | 11 | View | 84 | Nightline | 11 | View | 85 | Eyewitness News at 430am | 10 | View | 86 | NBC 10 News at 530a | 9 | View | 87 | Fox 29 Morning News at 5a | 9 | View | 88 | 60 Minutes | 9 | View | 89 | Blue Bloods | 9 | | 90 | Who Wants to Be a Millionaire | 9 | | 91 | Fox29 Weekend | 9 | | 92 | In Depth With Graham Bensinger | 8 | | 93 | The Bold and the Beautiful | 8 | | 94 | The Simpsons | 8 | | 95 | CSI Crime Scene Investigation | 8 | | 96 | The Good Wife | 7 | | 97 | Fox 29 Morning News at 4a | 7 | View | 98 | Fox Sports Sunday | 7 | | 99 | NBC 10 News at 10am | 7 | View | 100 | The Peoples Court | 7 | | 101 | The Young and the Restless | 7 | | 102 | Saturday Night Live | 7 | | 103 | The Chew | 7 | | 104 | Hot Bench | 7 | | 105 | Dancing With the Stars | 7 | | 106 | Madam Secretary | 7 | | 107 | Anger Management | 6 | | 108 | Dateline NBC | 6 | View | 109 | Face the Nation | 6 | View | 110 | Eyewitness News at 6am | 6 | View | 111 | Daytime Jeopardy | 6 | | 112 | NFL Thursday Night Kickoff | 5 | | 113 | Fox29 Sports Show | 5 | | 114 | NBC 10 High School Blitz | 5 | | 115 | The Steve Wilkos Show | 5 | | 116 | Americas Got Talent | 5 | | 117 | The Blacklist | 5 | | 118 | Shark Tank | 5 | | 119 | Castle | 5 | | 120 | How I Met Your Mother | 4 | | 121 | Eye Opener | 4 | | 122 | Seinfeld | 4 | | 123 | Sports Zone | 4 | | 124 | Fox 29 Game Day Live | 4 | | 125 | Inside the Eagles | 4 | | 126 | Action News Weekend 6AM | 4 | View | 127 | Person of Interest | 4 | | 128 | Inside Edition Weekend | 3 | | 129 | Chicago Fire | 3 | | 130 | Last Call With Carson Daly | 3 | | 131 | Paid Programming | 3 | | 132 | Animation Domination High-Def | 3 | | 133 | The Mysteries of Laura | 3 | | 134 | Meet the Press | 3 | View | 135 | 20/20 | 3 | | 136 | Chicago PD | 3 | | 137 | FOX News Sunday With Chris Wallace | 3 | View | 138 | Eagles Game Day Kickoff | 3 | | 139 | Hawaii Five-0 | 3 | | 140 | The Office | 3 | | 141 | Eyewitness News Sunday | 3 | View | 142 | Action News at 1130 P | 3 | View | 143 | The Biggest Loser | 3 | | 144 | World Series Pregame | 3 | | 145 | Election 2014 In Focus | 3 | | 146 | On the Money | 3 | | 147 | Bones | 2 | | 148 | FOX 29 News Special | 2 | View | 149 | Once Upon a Time | 2 | | 150 | The OT | 2 | | 151 | La Mission | 2 | | 152 | NCIS New Orleans | 2 | | 153 | White Collar | 2 | | 154 | American Ninja Warrior | 2 | | 155 | Scorpion | 2 | | 156 | 1st Look | 2 | | 157 | The Secret Lives of Pets With Hoda Kotb | 2 | | 158 | Football Night in Philly | 2 | | 159 | NBC 10 News | 2 | View | 160 | CBS Morning News | 2 | View | 161 | Inside Story | 2 | View | 162 | Eagles Game Plan | 2 | | 163 | Parenthood | 2 | | 164 | Extant | 2 | | 165 | 2014 Breeders Cup | 2 | | 166 | A to Z | 1 | | 167 | Grimm | 1 | | 168 | Utopia | 1 | | 169 | 48 Hours | 1 | | 170 | Gracepoint | 1 | | 171 | FOX29 News at 11 | 1 | View | 172 | Sleepy Hollow | 1 | | 173 | Breakfast with the Candidates | 1 | | 174 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 1 | | 175 | Under the Lights | 1 | | 176 | Scandal | 1 | | 177 | FOX MLB Pregame Show | 1 | | 178 | General Hospital | 1 | | 179 | Gotham | 1 | | 180 | Action News 530 AM | 1 | View | 181 | Open House | 1 | | 182 | TMZ | 1 | | 183 | Big Brother | 1 | | 184 | The Better Show | 1 | | 185 | Americas Funniest Home Videos | 1 | | 186 | 2014 TCS New York City Marathon | 1 | | 187 | Reckless | 1 | | 188 | NFL Postgame | 1 | | 189 | George to the Rescue | 1 | | 190 | PHL17s In Focus | 1 | | 191 | Under the Dome | 1 | | 192 | The Millers | 1 | | 193 | This Week With George Stephanopoulos | 1 | View | 194 | Stalker | 1 | | 195 | The Amazing Race | 1 | | 196 | The Middle | 1 | | 197 | Comics Unleashed With Byron Allen | 1 | | 198 | FOX NFL Sunday | 1 | | 199 | NASCAR Racing | 1 | | 200 | Family Guy | 1 | | 201 | The McCarthys | 1 | | 202 | Bachelor in Paradise | 1 | | 203 | American Dad | 1 | | 204 | The Walking Dead | 1 | | 205 | Elementary | 1 | | 206 | NBC 10 News at 5am | 1 | View | 207 | Motorcycle Racing | 1 | | 208 | NCIS | 1 | | 209 | Eagles Post Game Show | 1 | | 210 | The Wendy Williams Show | 1 | | 211 | NFL Kickoff 2014 | 1 | | 212 | NCIS Los Angeles | 1 | |
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The Philly Political Media Watch Project
See more information about this project.