Summary Statistics
The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.
Total number of airings of all ads matching your queries | Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate) |
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Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily |
Daily Timeline
The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "won" shown to the left of the center line and results for "lost" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).
Ad Listing
The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.
Advertisements Featuring "won" | Advertisements Featuring "lost" |
Show Listing
The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.
All Shows Featuring "won"Rank | Show | Airings | Preview |
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1 | Action News | 529 | View | 2 | Good Day Philadelphia | 399 | View | 3 | Today | 372 | View | 4 | Eyewitness News at 6 | 328 | View | 5 | Good Morning America | 251 | View | 6 | Eyewitness News at 5 | 211 | View | 7 | NBC 10 News at 5pm | 190 | View | 8 | Fox 29 News at 10 | 179 | View | 9 | CBS This Morning | 168 | View | 10 | Eyewitness News at 11 | 164 | View | 11 | Action News at Ten on PHL17 | 162 | View | 12 | NBC 10 News at 6pm | 157 | View | 13 | NBC 10 News at 4pm | 147 | View | 14 | Good Day Philadelphia at 9 | 145 | View | 15 | NBC 10 News at 11p | 144 | View | 16 | Judge Judy | 137 | | 17 | FOX 29 News at Five | 135 | View | 18 | Jeopardy | 134 | | 19 | NBC 10 News Today at 600a | 121 | View | 20 | Dr. Phil | 119 | | 21 | Late Show With David Letterman | 114 | | 22 | The Ellen DeGeneres Show | 113 | | 23 | Action News 600 PM | 111 | View | 24 | Live With Kelly and Michael | 99 | | 25 | Wheel of Fortune | 97 | | 26 | Action News 530 PM | 96 | View | 27 | The Tonight Show Starring Jimmy Fallon | 94 | | 28 | Fox 29 Morning News at 6a | 89 | View | 29 | The Insider | 89 | | 30 | Talk Philly | 86 | | 31 | Action News at 4pm | 83 | View | 32 | Family Feud | 82 | | 33 | Entertainment Tonight | 76 | | 34 | Extra | 70 | | 35 | The Doctors | 65 | | 36 | Access Hollywood | 65 | | 37 | Rachael Ray | 65 | | 38 | NBC 10 News Today at 11a | 64 | View | 39 | Action News 500 PM | 63 | View | 40 | Eyewitness News at 530 | 59 | View | 41 | Fox 29 News at 6PM | 58 | View | 42 | Fox29 Weekend | 57 | | 43 | Lets Make a Deal | 56 | | 44 | Modern Family | 56 | | 45 | Jimmy Kimmel Live | 50 | | 46 | Judge Mathis | 49 | | 47 | Steve Harvey | 48 | | 48 | The Late Late Show With Craig Ferguson | 48 | | 49 | The Price Is Right | 45 | | 50 | Action News Weekend | 42 | View | 51 | The Big Bang Theory | 41 | | 52 | The Young and the Restless | 39 | | 53 | Eyewitness News at 430am | 36 | View | 54 | NBC Nightly News | 36 | View | 55 | Eye Opener | 34 | | 56 | The Talk | 33 | | 57 | The Meredith Vieira Show | 29 | | 58 | NBC 10 News Today at 500a | 29 | View | 59 | The View | 28 | | 60 | Action News Weekend 7AM | 27 | View | 61 | Two and a Half Men | 27 | | 62 | CBS News Sunday Morning | 27 | View | 63 | NBC 10 News Today at 530a | 26 | View | 64 | NBC 10 News at 9am | 26 | View | 65 | CBS Evening News With Scott Pelley | 25 | View | 66 | Eyewitness News at 7am | 25 | View | 67 | Early Today | 25 | View | 68 | Late Night With Seth Meyers | 25 | | 69 | Law Order Special Victims Unit | 24 | | 70 | College Football | 24 | | 71 | NBC 10 News Today at 430a | 24 | View | 72 | Eyewitness News on the CW Philly | 23 | View | 73 | Hot Bench | 22 | | 74 | Nightline | 22 | View | 75 | The Good Wife | 22 | | 76 | The Peoples Court | 20 | | 77 | NBC 10 News at 6am | 20 | View | 78 | The Dr. Oz Show | 19 | | 79 | Eyewitness News at 8am | 19 | View | 80 | Fox 29 Morning News at 5a | 18 | View | 81 | Days of our Lives | 18 | | 82 | TMZ Live | 17 | | 83 | TMZ | 16 | | 84 | CSI Crime Scene Investigation | 15 | | 85 | Inside Edition | 15 | | 86 | Inside the Eagles | 15 | | 87 | Who Wants to Be a Millionaire | 15 | | 88 | The Bold and the Beautiful | 12 | | 89 | Despierta America | 12 | | 90 | Blue Bloods | 12 | | 91 | Fox 29 Morning News at 4a | 12 | View | 92 | CBS This Morning Saturday | 12 | View | 93 | Dish Nation | 12 | | 94 | Mike Molly | 11 | | 95 | Saturday Night Live | 11 | | 96 | The Voice | 11 | | 97 | World Series Pregame | 10 | | 98 | Election 2014 In Focus | 10 | | 99 | NBC 10 News at 530a | 10 | View | 100 | NBC 10 News at 10am | 10 | View | 101 | Inside Story | 10 | View | 102 | Dancing With the Stars | 9 | | 103 | Face the Nation | 9 | View | 104 | Anger Management | 9 | | 105 | NBC 10 News at 7am | 9 | View | 106 | NFL Football | 9 | | 107 | In Depth With Graham Bensinger | 9 | | 108 | Stalker | 8 | | 109 | 48 Hours | 8 | | 110 | Animation Domination High-Def | 8 | | 111 | The Wendy Williams Show | 8 | | 112 | Daytime Jeopardy | 8 | | 113 | Castle | 8 | | 114 | ABC World News Tonight With David Muir | 8 | View | 115 | Madam Secretary | 7 | | 116 | NCIS Los Angeles | 7 | | 117 | The Chew | 7 | | 118 | Shark Tank | 6 | | 119 | Action News Weekend 6AM | 6 | View | 120 | NCIS New Orleans | 6 | | 121 | Dateline NBC | 6 | View | 122 | Bones | 6 | | 123 | FOX News Sunday With Chris Wallace | 6 | View | 124 | The Better Show | 6 | | 125 | The King of Queens | 6 | | 126 | Fox 29 Game Day Live | 6 | | 127 | Action News 530 AM | 6 | View | 128 | The Simpsons | 6 | | 129 | Noticiero Univision | 5 | View | 130 | The Queen Latifah Show | 5 | | 131 | Chicago PD | 5 | | 132 | Chicago Fire | 5 | | 133 | Americas Got Talent | 5 | | 134 | Primer Impacto | 5 | View | 135 | The Blacklist | 5 | | 136 | Football Night in America | 5 | | 137 | Scorpion | 5 | | 138 | Chasing | 5 | | 139 | Noticias 65 | 5 | View | 140 | Paid Programming | 5 | | 141 | Scandal | 5 | | 142 | Noticiero 65 Edicion Nocturna | 5 | View | 143 | Eyewitness News at 6am | 5 | View | 144 | Fox29 Sports Show | 4 | | 145 | Seinfeld | 4 | | 146 | Fox Sports Sunday | 4 | | 147 | The Mysteries of Laura | 4 | | 148 | Football Night in Philly | 4 | | 149 | The Office | 4 | | 150 | FOX NFL Sunday | 4 | | 151 | ABC World News Now | 4 | View | 152 | How to Get Away With Murder | 4 | | 153 | Hawaii Five-0 | 4 | | 154 | Parenthood | 4 | | 155 | How I Met Your Mother | 3 | | 156 | The NFL Today | 3 | | 157 | NBC 10 News at 5am | 3 | View | 158 | OK TV | 3 | | 159 | General Hospital | 3 | | 160 | Meet the Press | 3 | View | 161 | 60 Minutes | 3 | View | 162 | Jane the Virgin | 3 | | 163 | Motorcycle Racing | 3 | | 164 | ABC World News Tonight | 3 | View | 165 | La Gata | 3 | | 166 | The Amazing Race | 3 | | 167 | Fox29 Post Game Report | 2 | | 168 | FOX 29 News Special | 2 | View | 169 | White Collar | 2 | | 170 | Resurrection | 2 | | 171 | FOX29 News at 11 | 2 | View | 172 | Glee | 2 | | 173 | High School Huddle | 2 | | 174 | Eagles Game Plan | 2 | | 175 | Como Dice el Dicho | 2 | | 176 | The Mass | 2 | | 177 | Nashville | 2 | | 178 | Sports Zone | 2 | | 179 | Survivor | 2 | | 180 | Under the Dome | 2 | | 181 | Constantine | 2 | | 182 | Healthy Meals in Minutes | 2 | | 183 | Hoy | 2 | | 184 | Eyewitness News Saturday | 2 | View | 185 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 2 | | 186 | Supreme Justice With Judge Karen Mills | 2 | | 187 | Person of Interest | 2 | | 188 | Action News at 1130 P | 2 | View | 189 | Eyewitness News Sunday | 2 | View | 190 | Americas Court With Judge Ross | 2 | | 191 | This Week With George Stephanopoulos | 2 | View | 192 | Celebrity Name Game | 1 | | 193 | Jerry Springer | 1 | | 194 | Philly Pheud | 1 | | 195 | Sleepy Hollow | 1 | | 196 | To Be Announced | 1 | | 197 | 20/20 | 1 | | 198 | This Old House | 1 | | 199 | Comics Unleashed With Byron Allen | 1 | | 200 | Open House | 1 | | 201 | Cristela | 1 | | 202 | HouseSmarts | 1 | | 203 | On the Money | 1 | | 204 | Justice for All With Judge Cristina Perez | 1 | | 205 | Cougar Town | 1 | | 206 | 2014 U.S. Open Tennis | 1 | | 207 | Criminal Minds | 1 | | 208 | Fox29 Sports Sunday | 1 | | 209 | The Middle | 1 | | 210 | MLB Baseball | 1 | | 211 | Greys Anatomy | 1 | | 212 | Americas Next Top Model | 1 | | 213 | Eagles Game Day Final | 1 | | 214 | World of X Games | 1 | | 215 | Arrow | 1 | | 216 | Red Band Society | 1 | | 217 | NBC 10 High School Blitz | 1 | | 218 | Last Call With Carson Daly | 1 | | 219 | 2 Broke Girls | 1 | | 220 | Maury | 1 | | 221 | La Malquerida | 1 | | 222 | Eagles Game Day Kickoff | 1 | | 223 | WNBA Basketball | 1 | | 224 | For the Love of Music The Story of Nashville | 1 | | 225 | Gracepoint | 1 | | 226 | Lauren Lakes Paternity Court | 1 | | 227 | Quiero Amarte | 1 | | 228 | Hells Kitchen | 1 | | 229 | Forever | 1 | | 230 | The Walking Dead | 1 | | 231 | Storm Stories | 1 | | 232 | FOX College Football Extra | 1 | | 233 | NFL Kickoff 2014 | 1 | | 234 | FOX MLB Pregame Show | 1 | | 235 | NFL Thursday Night Kickoff | 1 | |
| All Shows Featuring "lost"Rank | Show | Airings | Preview |
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1 | Action News | 323 | View | 2 | Today | 267 | View | 3 | Good Day Philadelphia | 252 | View | 4 | Eyewitness News at 6 | 230 | View | 5 | Good Morning America | 192 | View | 6 | Action News at Ten on PHL17 | 151 | View | 7 | Eyewitness News at 5 | 146 | View | 8 | NBC 10 News at 5pm | 141 | View | 9 | CBS This Morning | 138 | View | 10 | NBC 10 News at 6pm | 129 | View | 11 | Dr. Phil | 112 | | 12 | Fox 29 Morning News at 6a | 110 | View | 13 | NBC 10 News at 11p | 108 | View | 14 | NBC 10 News Today at 600a | 107 | View | 15 | Eyewitness News at 11 | 101 | View | 16 | FOX 29 News at Five | 98 | View | 17 | Judge Judy | 97 | | 18 | Action News 600 PM | 96 | View | 19 | The Ellen DeGeneres Show | 92 | | 20 | Jeopardy | 90 | | 21 | The Tonight Show Starring Jimmy Fallon | 88 | | 22 | Fox 29 News at 10 | 76 | View | 23 | Good Day Philadelphia at 9 | 73 | View | 24 | Live With Kelly and Michael | 71 | | 25 | Late Show With David Letterman | 70 | | 26 | Fox 29 News at 6PM | 68 | View | 27 | Family Feud | 68 | | 28 | Wheel of Fortune | 67 | | 29 | NBC 10 News at 4pm | 67 | View | 30 | Action News 530 PM | 60 | View | 31 | Extra | 57 | | 32 | The Dr. Oz Show | 54 | | 33 | Modern Family | 49 | | 34 | Access Hollywood | 49 | | 35 | Action News at 4pm | 49 | View | 36 | NBC 10 News Today at 11a | 46 | View | 37 | Rachael Ray | 42 | | 38 | The Insider | 41 | | 39 | The Doctors | 34 | | 40 | Eyewitness News at 530 | 29 | View | 41 | Talk Philly | 29 | | 42 | NBC 10 News Today at 500a | 29 | View | 43 | The Meredith Vieira Show | 28 | | 44 | Action News 500 PM | 28 | View | 45 | The Big Bang Theory | 28 | | 46 | Lets Make a Deal | 27 | | 47 | Steve Harvey | 27 | | 48 | Entertainment Tonight | 27 | | 49 | NBC Nightly News | 26 | View | 50 | Eyewitness News on the CW Philly | 25 | View | 51 | The Price Is Right | 25 | | 52 | The View | 25 | | 53 | Eyewitness News at 7am | 24 | View | 54 | The Talk | 22 | | 55 | NBC 10 News at 9am | 22 | View | 56 | Judge Mathis | 21 | | 57 | College Football | 20 | | 58 | NFL Football | 20 | | 59 | Two and a Half Men | 19 | | 60 | The Late Late Show With Craig Ferguson | 19 | | 61 | Jimmy Kimmel Live | 18 | | 62 | TMZ Live | 18 | | 63 | Late Night With Seth Meyers | 18 | | 64 | NBC 10 News at 6am | 17 | View | 65 | Inside Edition | 16 | | 66 | NBC 10 News Today at 530a | 16 | View | 67 | The Queen Latifah Show | 15 | | 68 | Action News Weekend 7AM | 15 | View | 69 | Chasing | 15 | | 70 | Law Order Special Victims Unit | 15 | | 71 | Eyewitness News at 8am | 15 | View | 72 | CBS This Morning Saturday | 15 | View | 73 | Days of our Lives | 15 | | 74 | Action News Weekend | 15 | View | 75 | CBS Evening News With Scott Pelley | 14 | View | 76 | Football Night in America | 13 | | 77 | CBS News Sunday Morning | 13 | View | 78 | ABC World News Tonight With David Muir | 13 | View | 79 | NBC 10 News Today at 430a | 12 | View | 80 | The Voice | 12 | | 81 | Early Today | 11 | View | 82 | NBC 10 News at 7am | 11 | View | 83 | Nightline | 11 | View | 84 | Dish Nation | 11 | | 85 | Eyewitness News at 430am | 10 | View | 86 | Fox 29 Morning News at 5a | 9 | View | 87 | NBC 10 News at 530a | 9 | View | 88 | Blue Bloods | 9 | | 89 | Who Wants to Be a Millionaire | 9 | | 90 | 60 Minutes | 9 | View | 91 | Fox29 Weekend | 9 | | 92 | CSI Crime Scene Investigation | 8 | | 93 | The Bold and the Beautiful | 8 | | 94 | In Depth With Graham Bensinger | 8 | | 95 | The Simpsons | 8 | | 96 | The Young and the Restless | 7 | | 97 | Hot Bench | 7 | | 98 | Dancing With the Stars | 7 | | 99 | The Peoples Court | 7 | | 100 | Saturday Night Live | 7 | | 101 | Fox Sports Sunday | 7 | | 102 | Madam Secretary | 7 | | 103 | The Chew | 7 | | 104 | Fox 29 Morning News at 4a | 7 | View | 105 | The Good Wife | 7 | | 106 | NBC 10 News at 10am | 7 | View | 107 | Dateline NBC | 6 | View | 108 | Face the Nation | 6 | View | 109 | Anger Management | 6 | | 110 | Daytime Jeopardy | 6 | | 111 | Eyewitness News at 6am | 6 | View | 112 | Fox29 Sports Show | 5 | | 113 | Shark Tank | 5 | | 114 | The Blacklist | 5 | | 115 | Americas Got Talent | 5 | | 116 | NBC 10 High School Blitz | 5 | | 117 | NFL Thursday Night Kickoff | 5 | | 118 | Castle | 5 | | 119 | The Steve Wilkos Show | 5 | | 120 | How I Met Your Mother | 4 | | 121 | Action News Weekend 6AM | 4 | View | 122 | Seinfeld | 4 | | 123 | Eye Opener | 4 | | 124 | Sports Zone | 4 | | 125 | Inside the Eagles | 4 | | 126 | Fox 29 Game Day Live | 4 | | 127 | Person of Interest | 4 | | 128 | 20/20 | 3 | | 129 | Chicago PD | 3 | | 130 | Inside Edition Weekend | 3 | | 131 | World Series Pregame | 3 | | 132 | Chicago Fire | 3 | | 133 | FOX News Sunday With Chris Wallace | 3 | View | 134 | The Mysteries of Laura | 3 | | 135 | On the Money | 3 | | 136 | Election 2014 In Focus | 3 | | 137 | The Office | 3 | | 138 | Meet the Press | 3 | View | 139 | Animation Domination High-Def | 3 | | 140 | Last Call With Carson Daly | 3 | | 141 | Eagles Game Day Kickoff | 3 | | 142 | The Biggest Loser | 3 | | 143 | Paid Programming | 3 | | 144 | Hawaii Five-0 | 3 | | 145 | Eyewitness News Sunday | 3 | View | 146 | Action News at 1130 P | 3 | View | 147 | FOX 29 News Special | 2 | View | 148 | 2014 Breeders Cup | 2 | | 149 | NCIS New Orleans | 2 | | 150 | NBC 10 News | 2 | View | 151 | White Collar | 2 | | 152 | Bones | 2 | | 153 | American Ninja Warrior | 2 | | 154 | 1st Look | 2 | | 155 | Eagles Game Plan | 2 | | 156 | Scorpion | 2 | | 157 | Football Night in Philly | 2 | | 158 | Once Upon a Time | 2 | | 159 | CBS Morning News | 2 | View | 160 | La Mission | 2 | | 161 | Extant | 2 | | 162 | The OT | 2 | | 163 | The Secret Lives of Pets With Hoda Kotb | 2 | | 164 | Inside Story | 2 | View | 165 | Parenthood | 2 | | 166 | Breakfast with the Candidates | 1 | | 167 | A to Z | 1 | | 168 | Sleepy Hollow | 1 | | 169 | Comics Unleashed With Byron Allen | 1 | | 170 | American Dad | 1 | | 171 | FOX29 News at 11 | 1 | View | 172 | Grimm | 1 | | 173 | The Millers | 1 | | 174 | Open House | 1 | | 175 | Family Guy | 1 | | 176 | Gotham | 1 | | 177 | NBC 10 News at 5am | 1 | View | 178 | The Better Show | 1 | | 179 | Reckless | 1 | | 180 | Under the Lights | 1 | | 181 | NFL Postgame | 1 | | 182 | Stalker | 1 | | 183 | Big Brother | 1 | | 184 | Utopia | 1 | | 185 | Elementary | 1 | | 186 | 48 Hours | 1 | | 187 | Eagles Post Game Show | 1 | | 188 | General Hospital | 1 | | 189 | TMZ | 1 | | 190 | NASCAR Racing | 1 | | 191 | Under the Dome | 1 | | 192 | FOX NFL Sunday | 1 | | 193 | NCIS Los Angeles | 1 | | 194 | The Middle | 1 | | 195 | NCIS | 1 | | 196 | Bachelor in Paradise | 1 | | 197 | Americas Funniest Home Videos | 1 | | 198 | The McCarthys | 1 | | 199 | The Wendy Williams Show | 1 | | 200 | 2014 TCS New York City Marathon | 1 | | 201 | George to the Rescue | 1 | | 202 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 1 | | 203 | Motorcycle Racing | 1 | | 204 | Gracepoint | 1 | | 205 | Scandal | 1 | | 206 | The Amazing Race | 1 | | 207 | PHL17s In Focus | 1 | | 208 | Action News 530 AM | 1 | View | 209 | The Walking Dead | 1 | | 210 | FOX MLB Pregame Show | 1 | | 211 | NFL Kickoff 2014 | 1 | | 212 | This Week With George Stephanopoulos | 1 | View |
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The Philly Political Media Watch Project
See more information about this project.