Summary Statistics
The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.
Total number of airings of all ads matching your queries | Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate) |
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Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily |
Daily Timeline
The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "won" shown to the left of the center line and results for "lost" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).
Ad Listing
The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.
Advertisements Featuring "won" | Advertisements Featuring "lost" |
Show Listing
The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.
All Shows Featuring "won"Rank | Show | Airings | Preview |
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1 | Action News | 529 | View | 2 | Good Day Philadelphia | 399 | View | 3 | Today | 372 | View | 4 | Eyewitness News at 6 | 328 | View | 5 | Good Morning America | 251 | View | 6 | Eyewitness News at 5 | 211 | View | 7 | NBC 10 News at 5pm | 190 | View | 8 | Fox 29 News at 10 | 179 | View | 9 | CBS This Morning | 168 | View | 10 | Eyewitness News at 11 | 164 | View | 11 | Action News at Ten on PHL17 | 162 | View | 12 | NBC 10 News at 6pm | 157 | View | 13 | NBC 10 News at 4pm | 147 | View | 14 | Good Day Philadelphia at 9 | 145 | View | 15 | NBC 10 News at 11p | 144 | View | 16 | Judge Judy | 137 | | 17 | FOX 29 News at Five | 135 | View | 18 | Jeopardy | 134 | | 19 | NBC 10 News Today at 600a | 121 | View | 20 | Dr. Phil | 119 | | 21 | Late Show With David Letterman | 114 | | 22 | The Ellen DeGeneres Show | 113 | | 23 | Action News 600 PM | 111 | View | 24 | Live With Kelly and Michael | 99 | | 25 | Wheel of Fortune | 97 | | 26 | Action News 530 PM | 96 | View | 27 | The Tonight Show Starring Jimmy Fallon | 94 | | 28 | Fox 29 Morning News at 6a | 89 | View | 29 | The Insider | 89 | | 30 | Talk Philly | 86 | | 31 | Action News at 4pm | 83 | View | 32 | Family Feud | 82 | | 33 | Entertainment Tonight | 76 | | 34 | Extra | 70 | | 35 | Access Hollywood | 65 | | 36 | Rachael Ray | 65 | | 37 | The Doctors | 65 | | 38 | NBC 10 News Today at 11a | 64 | View | 39 | Action News 500 PM | 63 | View | 40 | Eyewitness News at 530 | 59 | View | 41 | Fox 29 News at 6PM | 58 | View | 42 | Fox29 Weekend | 57 | | 43 | Modern Family | 56 | | 44 | Lets Make a Deal | 56 | | 45 | Jimmy Kimmel Live | 50 | | 46 | Judge Mathis | 49 | | 47 | The Late Late Show With Craig Ferguson | 48 | | 48 | Steve Harvey | 48 | | 49 | The Price Is Right | 45 | | 50 | Action News Weekend | 42 | View | 51 | The Big Bang Theory | 41 | | 52 | The Young and the Restless | 39 | | 53 | NBC Nightly News | 36 | View | 54 | Eyewitness News at 430am | 36 | View | 55 | Eye Opener | 34 | | 56 | The Talk | 33 | | 57 | The Meredith Vieira Show | 29 | | 58 | NBC 10 News Today at 500a | 29 | View | 59 | The View | 28 | | 60 | Action News Weekend 7AM | 27 | View | 61 | CBS News Sunday Morning | 27 | View | 62 | Two and a Half Men | 27 | | 63 | NBC 10 News at 9am | 26 | View | 64 | NBC 10 News Today at 530a | 26 | View | 65 | Late Night With Seth Meyers | 25 | | 66 | Early Today | 25 | View | 67 | Eyewitness News at 7am | 25 | View | 68 | CBS Evening News With Scott Pelley | 25 | View | 69 | College Football | 24 | | 70 | NBC 10 News Today at 430a | 24 | View | 71 | Law Order Special Victims Unit | 24 | | 72 | Eyewitness News on the CW Philly | 23 | View | 73 | The Good Wife | 22 | | 74 | Nightline | 22 | View | 75 | Hot Bench | 22 | | 76 | The Peoples Court | 20 | | 77 | NBC 10 News at 6am | 20 | View | 78 | Eyewitness News at 8am | 19 | View | 79 | The Dr. Oz Show | 19 | | 80 | Fox 29 Morning News at 5a | 18 | View | 81 | Days of our Lives | 18 | | 82 | TMZ Live | 17 | | 83 | TMZ | 16 | | 84 | Who Wants to Be a Millionaire | 15 | | 85 | Inside the Eagles | 15 | | 86 | Inside Edition | 15 | | 87 | CSI Crime Scene Investigation | 15 | | 88 | The Bold and the Beautiful | 12 | | 89 | Despierta America | 12 | | 90 | Dish Nation | 12 | | 91 | Blue Bloods | 12 | | 92 | Fox 29 Morning News at 4a | 12 | View | 93 | CBS This Morning Saturday | 12 | View | 94 | Mike Molly | 11 | | 95 | Saturday Night Live | 11 | | 96 | The Voice | 11 | | 97 | NBC 10 News at 10am | 10 | View | 98 | NBC 10 News at 530a | 10 | View | 99 | Inside Story | 10 | View | 100 | Election 2014 In Focus | 10 | | 101 | World Series Pregame | 10 | | 102 | NBC 10 News at 7am | 9 | View | 103 | NFL Football | 9 | | 104 | In Depth With Graham Bensinger | 9 | | 105 | Dancing With the Stars | 9 | | 106 | Face the Nation | 9 | View | 107 | Anger Management | 9 | | 108 | Animation Domination High-Def | 8 | | 109 | The Wendy Williams Show | 8 | | 110 | Stalker | 8 | | 111 | Castle | 8 | | 112 | ABC World News Tonight With David Muir | 8 | View | 113 | 48 Hours | 8 | | 114 | Daytime Jeopardy | 8 | | 115 | Madam Secretary | 7 | | 116 | The Chew | 7 | | 117 | NCIS Los Angeles | 7 | | 118 | Bones | 6 | | 119 | The Simpsons | 6 | | 120 | NCIS New Orleans | 6 | | 121 | Action News 530 AM | 6 | View | 122 | FOX News Sunday With Chris Wallace | 6 | View | 123 | Dateline NBC | 6 | View | 124 | Shark Tank | 6 | | 125 | Fox 29 Game Day Live | 6 | | 126 | Action News Weekend 6AM | 6 | View | 127 | The Better Show | 6 | | 128 | The King of Queens | 6 | | 129 | Chasing | 5 | | 130 | The Queen Latifah Show | 5 | | 131 | The Blacklist | 5 | | 132 | Paid Programming | 5 | | 133 | Football Night in America | 5 | | 134 | Primer Impacto | 5 | View | 135 | Americas Got Talent | 5 | | 136 | Noticiero 65 Edicion Nocturna | 5 | View | 137 | Chicago Fire | 5 | | 138 | Noticias 65 | 5 | View | 139 | Noticiero Univision | 5 | View | 140 | Chicago PD | 5 | | 141 | Scandal | 5 | | 142 | Eyewitness News at 6am | 5 | View | 143 | Scorpion | 5 | | 144 | Fox Sports Sunday | 4 | | 145 | How to Get Away With Murder | 4 | | 146 | ABC World News Now | 4 | View | 147 | FOX NFL Sunday | 4 | | 148 | The Office | 4 | | 149 | Fox29 Sports Show | 4 | | 150 | Parenthood | 4 | | 151 | The Mysteries of Laura | 4 | | 152 | Hawaii Five-0 | 4 | | 153 | Football Night in Philly | 4 | | 154 | Seinfeld | 4 | | 155 | ABC World News Tonight | 3 | View | 156 | The Amazing Race | 3 | | 157 | Jane the Virgin | 3 | | 158 | La Gata | 3 | | 159 | NBC 10 News at 5am | 3 | View | 160 | OK TV | 3 | | 161 | 60 Minutes | 3 | View | 162 | General Hospital | 3 | | 163 | Meet the Press | 3 | View | 164 | The NFL Today | 3 | | 165 | How I Met Your Mother | 3 | | 166 | Motorcycle Racing | 3 | | 167 | Como Dice el Dicho | 2 | | 168 | Eyewitness News Saturday | 2 | View | 169 | High School Huddle | 2 | | 170 | FOX 29 News Special | 2 | View | 171 | Resurrection | 2 | | 172 | Sports Zone | 2 | | 173 | Eyewitness News Sunday | 2 | View | 174 | Glee | 2 | | 175 | Action News at 1130 P | 2 | View | 176 | Hoy | 2 | | 177 | Eagles Game Plan | 2 | | 178 | Americas Court With Judge Ross | 2 | | 179 | Supreme Justice With Judge Karen Mills | 2 | | 180 | White Collar | 2 | | 181 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 2 | | 182 | Fox29 Post Game Report | 2 | | 183 | Nashville | 2 | | 184 | The Mass | 2 | | 185 | Survivor | 2 | | 186 | Person of Interest | 2 | | 187 | FOX29 News at 11 | 2 | View | 188 | Constantine | 2 | | 189 | This Week With George Stephanopoulos | 2 | View | 190 | Healthy Meals in Minutes | 2 | | 191 | Under the Dome | 2 | | 192 | Eagles Game Day Kickoff | 1 | | 193 | Cristela | 1 | | 194 | 20/20 | 1 | | 195 | The Middle | 1 | | 196 | Fox29 Sports Sunday | 1 | | 197 | Criminal Minds | 1 | | 198 | To Be Announced | 1 | | 199 | NFL Kickoff 2014 | 1 | | 200 | WNBA Basketball | 1 | | 201 | Comics Unleashed With Byron Allen | 1 | | 202 | Philly Pheud | 1 | | 203 | Quiero Amarte | 1 | | 204 | Sleepy Hollow | 1 | | 205 | Eagles Game Day Final | 1 | | 206 | This Old House | 1 | | 207 | The Walking Dead | 1 | | 208 | Forever | 1 | | 209 | NFL Thursday Night Kickoff | 1 | | 210 | Cougar Town | 1 | | 211 | 2014 U.S. Open Tennis | 1 | | 212 | FOX College Football Extra | 1 | | 213 | World of X Games | 1 | | 214 | Jerry Springer | 1 | | 215 | Red Band Society | 1 | | 216 | Lauren Lakes Paternity Court | 1 | | 217 | Americas Next Top Model | 1 | | 218 | Celebrity Name Game | 1 | | 219 | Maury | 1 | | 220 | Storm Stories | 1 | | 221 | Hells Kitchen | 1 | | 222 | NBC 10 High School Blitz | 1 | | 223 | For the Love of Music The Story of Nashville | 1 | | 224 | HouseSmarts | 1 | | 225 | La Malquerida | 1 | | 226 | MLB Baseball | 1 | | 227 | Last Call With Carson Daly | 1 | | 228 | Justice for All With Judge Cristina Perez | 1 | | 229 | 2 Broke Girls | 1 | | 230 | Gracepoint | 1 | | 231 | FOX MLB Pregame Show | 1 | | 232 | Arrow | 1 | | 233 | Greys Anatomy | 1 | | 234 | On the Money | 1 | | 235 | Open House | 1 | |
| All Shows Featuring "lost"Rank | Show | Airings | Preview |
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1 | Action News | 323 | View | 2 | Today | 267 | View | 3 | Good Day Philadelphia | 252 | View | 4 | Eyewitness News at 6 | 230 | View | 5 | Good Morning America | 192 | View | 6 | Action News at Ten on PHL17 | 151 | View | 7 | Eyewitness News at 5 | 146 | View | 8 | NBC 10 News at 5pm | 141 | View | 9 | CBS This Morning | 138 | View | 10 | NBC 10 News at 6pm | 129 | View | 11 | Dr. Phil | 112 | | 12 | Fox 29 Morning News at 6a | 110 | View | 13 | NBC 10 News at 11p | 108 | View | 14 | NBC 10 News Today at 600a | 107 | View | 15 | Eyewitness News at 11 | 101 | View | 16 | FOX 29 News at Five | 98 | View | 17 | Judge Judy | 97 | | 18 | Action News 600 PM | 96 | View | 19 | The Ellen DeGeneres Show | 92 | | 20 | Jeopardy | 90 | | 21 | The Tonight Show Starring Jimmy Fallon | 88 | | 22 | Fox 29 News at 10 | 76 | View | 23 | Good Day Philadelphia at 9 | 73 | View | 24 | Live With Kelly and Michael | 71 | | 25 | Late Show With David Letterman | 70 | | 26 | Family Feud | 68 | | 27 | Fox 29 News at 6PM | 68 | View | 28 | NBC 10 News at 4pm | 67 | View | 29 | Wheel of Fortune | 67 | | 30 | Action News 530 PM | 60 | View | 31 | Extra | 57 | | 32 | The Dr. Oz Show | 54 | | 33 | Access Hollywood | 49 | | 34 | Action News at 4pm | 49 | View | 35 | Modern Family | 49 | | 36 | NBC 10 News Today at 11a | 46 | View | 37 | Rachael Ray | 42 | | 38 | The Insider | 41 | | 39 | The Doctors | 34 | | 40 | NBC 10 News Today at 500a | 29 | View | 41 | Eyewitness News at 530 | 29 | View | 42 | Talk Philly | 29 | | 43 | The Meredith Vieira Show | 28 | | 44 | The Big Bang Theory | 28 | | 45 | Action News 500 PM | 28 | View | 46 | Steve Harvey | 27 | | 47 | Entertainment Tonight | 27 | | 48 | Lets Make a Deal | 27 | | 49 | NBC Nightly News | 26 | View | 50 | The View | 25 | | 51 | The Price Is Right | 25 | | 52 | Eyewitness News on the CW Philly | 25 | View | 53 | Eyewitness News at 7am | 24 | View | 54 | NBC 10 News at 9am | 22 | View | 55 | The Talk | 22 | | 56 | Judge Mathis | 21 | | 57 | College Football | 20 | | 58 | NFL Football | 20 | | 59 | The Late Late Show With Craig Ferguson | 19 | | 60 | Two and a Half Men | 19 | | 61 | TMZ Live | 18 | | 62 | Late Night With Seth Meyers | 18 | | 63 | Jimmy Kimmel Live | 18 | | 64 | NBC 10 News at 6am | 17 | View | 65 | NBC 10 News Today at 530a | 16 | View | 66 | Inside Edition | 16 | | 67 | Eyewitness News at 8am | 15 | View | 68 | Action News Weekend 7AM | 15 | View | 69 | Chasing | 15 | | 70 | The Queen Latifah Show | 15 | | 71 | Days of our Lives | 15 | | 72 | CBS This Morning Saturday | 15 | View | 73 | Law Order Special Victims Unit | 15 | | 74 | Action News Weekend | 15 | View | 75 | CBS Evening News With Scott Pelley | 14 | View | 76 | CBS News Sunday Morning | 13 | View | 77 | Football Night in America | 13 | | 78 | ABC World News Tonight With David Muir | 13 | View | 79 | The Voice | 12 | | 80 | NBC 10 News Today at 430a | 12 | View | 81 | Early Today | 11 | View | 82 | NBC 10 News at 7am | 11 | View | 83 | Dish Nation | 11 | | 84 | Nightline | 11 | View | 85 | Eyewitness News at 430am | 10 | View | 86 | Who Wants to Be a Millionaire | 9 | | 87 | 60 Minutes | 9 | View | 88 | Fox29 Weekend | 9 | | 89 | NBC 10 News at 530a | 9 | View | 90 | Fox 29 Morning News at 5a | 9 | View | 91 | Blue Bloods | 9 | | 92 | The Simpsons | 8 | | 93 | The Bold and the Beautiful | 8 | | 94 | CSI Crime Scene Investigation | 8 | | 95 | In Depth With Graham Bensinger | 8 | | 96 | Madam Secretary | 7 | | 97 | NBC 10 News at 10am | 7 | View | 98 | Fox Sports Sunday | 7 | | 99 | The Peoples Court | 7 | | 100 | The Good Wife | 7 | | 101 | The Chew | 7 | | 102 | Fox 29 Morning News at 4a | 7 | View | 103 | Hot Bench | 7 | | 104 | The Young and the Restless | 7 | | 105 | Saturday Night Live | 7 | | 106 | Dancing With the Stars | 7 | | 107 | Eyewitness News at 6am | 6 | View | 108 | Daytime Jeopardy | 6 | | 109 | Face the Nation | 6 | View | 110 | Anger Management | 6 | | 111 | Dateline NBC | 6 | View | 112 | Castle | 5 | | 113 | NFL Thursday Night Kickoff | 5 | | 114 | The Steve Wilkos Show | 5 | | 115 | Fox29 Sports Show | 5 | | 116 | The Blacklist | 5 | | 117 | Americas Got Talent | 5 | | 118 | Shark Tank | 5 | | 119 | NBC 10 High School Blitz | 5 | | 120 | Eye Opener | 4 | | 121 | Inside the Eagles | 4 | | 122 | Sports Zone | 4 | | 123 | Seinfeld | 4 | | 124 | Fox 29 Game Day Live | 4 | | 125 | Action News Weekend 6AM | 4 | View | 126 | How I Met Your Mother | 4 | | 127 | Person of Interest | 4 | | 128 | Action News at 1130 P | 3 | View | 129 | Election 2014 In Focus | 3 | | 130 | The Office | 3 | | 131 | FOX News Sunday With Chris Wallace | 3 | View | 132 | Eagles Game Day Kickoff | 3 | | 133 | 20/20 | 3 | | 134 | Animation Domination High-Def | 3 | | 135 | Paid Programming | 3 | | 136 | Inside Edition Weekend | 3 | | 137 | Eyewitness News Sunday | 3 | View | 138 | The Biggest Loser | 3 | | 139 | Last Call With Carson Daly | 3 | | 140 | World Series Pregame | 3 | | 141 | On the Money | 3 | | 142 | The Mysteries of Laura | 3 | | 143 | Chicago Fire | 3 | | 144 | Hawaii Five-0 | 3 | | 145 | Meet the Press | 3 | View | 146 | Chicago PD | 3 | | 147 | Bones | 2 | | 148 | Inside Story | 2 | View | 149 | Eagles Game Plan | 2 | | 150 | The OT | 2 | | 151 | NCIS New Orleans | 2 | | 152 | Extant | 2 | | 153 | FOX 29 News Special | 2 | View | 154 | American Ninja Warrior | 2 | | 155 | The Secret Lives of Pets With Hoda Kotb | 2 | | 156 | La Mission | 2 | | 157 | Football Night in Philly | 2 | | 158 | Scorpion | 2 | | 159 | 2014 Breeders Cup | 2 | | 160 | Parenthood | 2 | | 161 | White Collar | 2 | | 162 | NBC 10 News | 2 | View | 163 | CBS Morning News | 2 | View | 164 | 1st Look | 2 | | 165 | Once Upon a Time | 2 | | 166 | PHL17s In Focus | 1 | | 167 | American Dad | 1 | | 168 | NBC 10 News at 5am | 1 | View | 169 | FOX NFL Sunday | 1 | | 170 | Sleepy Hollow | 1 | | 171 | 2014 TCS New York City Marathon | 1 | | 172 | The Walking Dead | 1 | | 173 | Action News 530 AM | 1 | View | 174 | The Millers | 1 | | 175 | Family Guy | 1 | | 176 | Americas Funniest Home Videos | 1 | | 177 | Utopia | 1 | | 178 | George to the Rescue | 1 | | 179 | NCIS | 1 | | 180 | Gotham | 1 | | 181 | The Wendy Williams Show | 1 | | 182 | The Middle | 1 | | 183 | NASCAR Racing | 1 | | 184 | Stalker | 1 | | 185 | Comics Unleashed With Byron Allen | 1 | | 186 | Big Brother | 1 | | 187 | The Amazing Race | 1 | | 188 | NFL Kickoff 2014 | 1 | | 189 | 48 Hours | 1 | | 190 | Breakfast with the Candidates | 1 | | 191 | FOX29 News at 11 | 1 | View | 192 | NCIS Los Angeles | 1 | | 193 | FOX MLB Pregame Show | 1 | | 194 | Gracepoint | 1 | | 195 | The Better Show | 1 | | 196 | This Week With George Stephanopoulos | 1 | View | 197 | Grimm | 1 | | 198 | Motorcycle Racing | 1 | | 199 | Under the Dome | 1 | | 200 | Open House | 1 | | 201 | A to Z | 1 | | 202 | Under the Lights | 1 | | 203 | Bachelor in Paradise | 1 | | 204 | Reckless | 1 | | 205 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 1 | | 206 | Elementary | 1 | | 207 | Eagles Post Game Show | 1 | | 208 | General Hospital | 1 | | 209 | TMZ | 1 | | 210 | The McCarthys | 1 | | 211 | Scandal | 1 | | 212 | NFL Postgame | 1 | |
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The Philly Political Media Watch Project
See more information about this project.