Philly 2014 Political Ad Trends Viewer

Trends Viewer: Philly Political Media Watch Project

Welcome to the interactive Trends Viewer tool designed to allow you to explore the data underlying the Philly Political Media Watch Project of the Internet Archive's TV News Archive! From September 1, 2014 through the election of November 4, 2014, 7 television stations in the Philadelphia market were monitored to identify all politically-related advertisements. In all, 74 distinct political advertisements were identified which collectively aired 13,675 times during the 65 day monitoring period. Each advertisement was assessed for time devoted to functional content, using the approach elaborated by William Benoit, Ph.D., most recently in his 2014 book, A Functional Analysis of Political Television Advertisements. Archive staff scored each ad along the dimensions of "Acclaim" (positive comments about candidate), "Attack" (negative comments about opposing candidate), and "Defend" (defending candidate against attacks by opposing candidate), along with typing up a transcript of its spoken content. A similar approach was taken by a team at the University of Delaware's Center for Community Research and Service lead by Associate Professor Danilo Yanich, in their study, Political Ads & Local TV News - Philly 2014.

Note that you will find some oddities in the data due to the way in which the human coding cataloged the advertisements. Each ad was categorized with the name of the primary candidate discussed, meaning that an attack ad run by one candidate against another will be cataloged under the second one's name, even if the other half of the advertisement lauds the candidate running the ad. This will yield nuanced results, such as comparing the ads focusing on Aimee Belgard vs those sponsored on her behalf.

This tool allows you to interactively explore and visualize the resulting trends (the raw datasets are also available for download). Using the form below, you can select any pair of candidates, parties, races, status, win/lost, sponsor, sponsor type, television channel, or even keywords found in the transcripts, or any combination therein, to compare their respective trends during the 2014 election cycle. If you specify multiple options they will be combined together. For example, you can compare ads focusing on Tom Corbett that were paid by Tom Corbett for Governor vs those paid for by Tom Wolf for Governor. Or, compare all ads mentioning the two candidates from any sponsor. Or ads focusing on candidates that ultimately won vs lost. Or, compare the ads run by the Philadelphia Federation of Teachers vs those run by the House Majority PAC. Or, those mentioning "school" vs "job" in the transcript of the ad. Or, simply, view the overall trends for all 13,675 advertisement airings.

Search #1

Use the dropdowns below to select your first query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Search #2

Use the dropdowns below to select your second query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Select All Advertisements:

Summary Statistics

The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.

Total number of airings of all ads matching your queries

Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate)

Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).

Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).

Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).

Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily

Daily Timeline

The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "won" shown to the left of the center line and results for "lost" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).

Ad Listing

The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.

Advertisements Featuring "won"

Times Aired: 531
Times Aired: 515
Times Aired: 452
Times Aired: 421
Times Aired: 371
Times Aired: 307
Times Aired: 291
Times Aired: 271
Times Aired: 270
Times Aired: 268
Times Aired: 266
Times Aired: 262
Times Aired: 248
Times Aired: 223
Times Aired: 221
Times Aired: 220
Times Aired: 193
Times Aired: 184
Times Aired: 181
Times Aired: 179
Times Aired: 165
Times Aired: 157
Times Aired: 154
Times Aired: 149
Times Aired: 142
Times Aired: 129
Times Aired: 119
Times Aired: 114
Times Aired: 111
Times Aired: 87
Times Aired: 85
Times Aired: 82
Times Aired: 77
Times Aired: 71
Times Aired: 66
Times Aired: 58
Times Aired: 51
Times Aired: 46
Times Aired: 41
Times Aired: 31
Times Aired: 23
Times Aired: 15
Times Aired: 13
Times Aired: 11
Times Aired: 9
Times Aired: 8

Advertisements Featuring "lost"

Times Aired: 500
Times Aired: 412
Times Aired: 412
Times Aired: 382
Times Aired: 357
Times Aired: 354
Times Aired: 294
Times Aired: 293
Times Aired: 290
Times Aired: 268
Times Aired: 260
Times Aired: 246
Times Aired: 246
Times Aired: 188
Times Aired: 178
Times Aired: 159
Times Aired: 153
Times Aired: 135
Times Aired: 95
Times Aired: 85
Times Aired: 51
Times Aired: 32

Show Listing

The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.

All Shows Featuring "won"

1Action News529View
2Good Day Philadelphia399View
4Eyewitness News at 6328View
5Good Morning America251View
6Eyewitness News at 5211View
7NBC 10 News at 5pm190View
8Fox 29 News at 10179View
9CBS This Morning168View
10Eyewitness News at 11164View
11Action News at Ten on PHL17162View
12NBC 10 News at 6pm157View
13NBC 10 News at 4pm147View
14Good Day Philadelphia at 9145View
15NBC 10 News at 11p144View
16Judge Judy137
17FOX 29 News at Five135View
19NBC 10 News Today at 600a121View
20Dr. Phil119
21Late Show With David Letterman114
22The Ellen DeGeneres Show113
23Action News 600 PM111View
24Live With Kelly and Michael99
25Wheel of Fortune97
26Action News 530 PM96View
27The Tonight Show Starring Jimmy Fallon94
28The Insider89
29Fox 29 Morning News at 6a89View
30Talk Philly86
31Action News at 4pm83View
32Family Feud82
33Entertainment Tonight76
35Rachael Ray65
36Access Hollywood65
37The Doctors65
38NBC 10 News Today at 11a64View
39Action News 500 PM63View
40Eyewitness News at 53059View
41Fox 29 News at 6PM58View
42Fox29 Weekend57
43Lets Make a Deal56
44Modern Family56
45Jimmy Kimmel Live50
46Judge Mathis49
47The Late Late Show With Craig Ferguson48
48Steve Harvey48
49The Price Is Right45
50Action News Weekend42View
51The Big Bang Theory41
52The Young and the Restless39
53Eyewitness News at 430am36View
54NBC Nightly News36View
55Eye Opener34
56The Talk33
57NBC 10 News Today at 500a29View
58The Meredith Vieira Show29
59The View28
60Two and a Half Men27
61Action News Weekend 7AM27View
62CBS News Sunday Morning27View
63NBC 10 News Today at 530a26View
64NBC 10 News at 9am26View
65Late Night With Seth Meyers25
66CBS Evening News With Scott Pelley25View
67Eyewitness News at 7am25View
68Early Today25View
69Law Order Special Victims Unit24
70College Football24
71NBC 10 News Today at 430a24View
72Eyewitness News on the CW Philly23View
73Hot Bench22
75The Good Wife22
76The Peoples Court20
77NBC 10 News at 6am20View
78Eyewitness News at 8am19View
79The Dr. Oz Show19
80Days of our Lives18
81Fox 29 Morning News at 5a18View
82TMZ Live17
84CSI Crime Scene Investigation15
85Inside the Eagles15
86Who Wants to Be a Millionaire15
87Inside Edition15
88Despierta America12
89Dish Nation12
90CBS This Morning Saturday12View
91Blue Bloods12
92The Bold and the Beautiful12
93Fox 29 Morning News at 4a12View
94Saturday Night Live11
95The Voice11
96Mike Molly11
97Inside Story10View
98World Series Pregame10
99Election 2014 In Focus10
100NBC 10 News at 530a10View
101NBC 10 News at 10am10View
102Face the Nation9View
103Anger Management9
104NBC 10 News at 7am9View
105Dancing With the Stars9
106NFL Football9
107In Depth With Graham Bensinger9
108The Wendy Williams Show8
109Daytime Jeopardy8
11148 Hours8
112Animation Domination High-Def8
114ABC World News Tonight With David Muir8View
115NCIS Los Angeles7
116Madam Secretary7
117The Chew7
119Fox 29 Game Day Live6
120Shark Tank6
121Action News Weekend 6AM6View
122The King of Queens6
123The Better Show6
124Dateline NBC6View
125FOX News Sunday With Chris Wallace6View
126The Simpsons6
127Action News 530 AM6View
128NCIS New Orleans6
130Noticias 655View
131Eyewitness News at 6am5View
132The Blacklist5
133Primer Impacto5View
135Noticiero 65 Edicion Nocturna5View
136Chicago Fire5
137Americas Got Talent5
138Noticiero Univision5View
139Paid Programming5
140Chicago PD5
142Football Night in America5
143The Queen Latifah Show5
145The Office4
146Hawaii Five-04
147Football Night in Philly4
148How to Get Away With Murder4
149Fox29 Sports Show4
150FOX NFL Sunday4
152Fox Sports Sunday4
153The Mysteries of Laura4
154ABC World News Now4View
155La Gata3
156Motorcycle Racing3
157How I Met Your Mother3
15860 Minutes3View
159OK TV3
160Meet the Press3View
161General Hospital3
162ABC World News Tonight3View
163NBC 10 News at 5am3View
164The Amazing Race3
165The NFL Today3
166Jane the Virgin3
167Countdown to the CMA Awards 15 Songs That Changed Country Music2
168High School Huddle2
169Eyewitness News Sunday2View
170Como Dice el Dicho2
172FOX 29 News Special2View
173Under the Dome2
174Action News at 1130 P2View
175Supreme Justice With Judge Karen Mills2
176Eagles Game Plan2
177This Week With George Stephanopoulos2View
179Fox29 Post Game Report2
180Healthy Meals in Minutes2
183Sports Zone2
186White Collar2
187Person of Interest2
188Americas Court With Judge Ross2
189FOX29 News at 112View
190Eyewitness News Saturday2View
191The Mass2
192Americas Next Top Model1
193Red Band Society1
194This Old House1
195MLB Baseball1
196FOX College Football Extra1
197Jerry Springer1
198NBC 10 High School Blitz1
199For the Love of Music The Story of Nashville1
200La Malquerida1
201Greys Anatomy1
202Justice for All With Judge Cristina Perez1
203Sleepy Hollow1
204On the Money1
205NFL Thursday Night Kickoff1
206Celebrity Name Game1
209Quiero Amarte1
211Fox29 Sports Sunday1
2122014 U.S. Open Tennis1
213Last Call With Carson Daly1
214Comics Unleashed With Byron Allen1
215Cougar Town1
216The Middle1
217The Walking Dead1
218WNBA Basketball1
219Philly Pheud1
220Eagles Game Day Final1
221Storm Stories1
222To Be Announced1
223Hells Kitchen1
224World of X Games1
227Open House1
228Criminal Minds1
229Lauren Lakes Paternity Court1
230NFL Kickoff 20141
232Eagles Game Day Kickoff1
233FOX MLB Pregame Show1
2342 Broke Girls1

All Shows Featuring "lost"

1Action News323View
3Good Day Philadelphia252View
4Eyewitness News at 6230View
5Good Morning America192View
6Action News at Ten on PHL17151View
7Eyewitness News at 5146View
8NBC 10 News at 5pm141View
9CBS This Morning138View
10NBC 10 News at 6pm129View
11Dr. Phil112
12Fox 29 Morning News at 6a110View
13NBC 10 News at 11p108View
14NBC 10 News Today at 600a107View
15Eyewitness News at 11101View
16FOX 29 News at Five98View
17Judge Judy97
18Action News 600 PM96View
19The Ellen DeGeneres Show92
21The Tonight Show Starring Jimmy Fallon88
22Fox 29 News at 1076View
23Good Day Philadelphia at 973View
24Live With Kelly and Michael71
25Late Show With David Letterman70
26Family Feud68
27Fox 29 News at 6PM68View
28Wheel of Fortune67
29NBC 10 News at 4pm67View
30Action News 530 PM60View
32The Dr. Oz Show54
33Modern Family49
34Access Hollywood49
35Action News at 4pm49View
36NBC 10 News Today at 11a46View
37Rachael Ray42
38The Insider41
39The Doctors34
40Eyewitness News at 53029View
41NBC 10 News Today at 500a29View
42Talk Philly29
43Action News 500 PM28View
44The Meredith Vieira Show28
45The Big Bang Theory28
46Lets Make a Deal27
47Entertainment Tonight27
48Steve Harvey27
49NBC Nightly News26View
50Eyewitness News on the CW Philly25View
51The Price Is Right25
52The View25
53Eyewitness News at 7am24View
54The Talk22
55NBC 10 News at 9am22View
56Judge Mathis21
57NFL Football20
58College Football20
59Two and a Half Men19
60The Late Late Show With Craig Ferguson19
61Late Night With Seth Meyers18
62TMZ Live18
63Jimmy Kimmel Live18
64NBC 10 News at 6am17View
65NBC 10 News Today at 530a16View
66Inside Edition16
67Days of our Lives15
69Eyewitness News at 8am15View
70CBS This Morning Saturday15View
71Law Order Special Victims Unit15
72Action News Weekend15View
73Action News Weekend 7AM15View
74The Queen Latifah Show15
75CBS Evening News With Scott Pelley14View
76ABC World News Tonight With David Muir13View
77CBS News Sunday Morning13View
78Football Night in America13
79The Voice12
80NBC 10 News Today at 430a12View
81Dish Nation11
82NBC 10 News at 7am11View
84Early Today11View
85Eyewitness News at 430am10View
86Fox 29 Morning News at 5a9View
8760 Minutes9View
88Fox29 Weekend9
89Blue Bloods9
90Who Wants to Be a Millionaire9
91NBC 10 News at 530a9View
92CSI Crime Scene Investigation8
93The Simpsons8
94The Bold and the Beautiful8
95In Depth With Graham Bensinger8
96The Young and the Restless7
97Hot Bench7
98Madam Secretary7
99Saturday Night Live7
100Fox 29 Morning News at 4a7View
101Fox Sports Sunday7
102Dancing With the Stars7
103The Chew7
104The Peoples Court7
105The Good Wife7
106NBC 10 News at 10am7View
107Eyewitness News at 6am6View
108Face the Nation6View
109Anger Management6
110Daytime Jeopardy6
111Dateline NBC6View
112The Blacklist5
113NBC 10 High School Blitz5
114NFL Thursday Night Kickoff5
115Shark Tank5
117Fox29 Sports Show5
118The Steve Wilkos Show5
119Americas Got Talent5
121How I Met Your Mother4
122Fox 29 Game Day Live4
123Action News Weekend 6AM4View
124Eye Opener4
125Inside the Eagles4
126Sports Zone4
127Person of Interest4
128The Office3
129Eyewitness News Sunday3View
130Hawaii Five-03
131On the Money3
132World Series Pregame3
133Inside Edition Weekend3
134Meet the Press3View
135Chicago Fire3
136Action News at 1130 P3View
137Last Call With Carson Daly3
138Election 2014 In Focus3
139Animation Domination High-Def3
140FOX News Sunday With Chris Wallace3View
141Paid Programming3
142The Mysteries of Laura3
143Chicago PD3
144The Biggest Loser3
145Eagles Game Day Kickoff3
147Inside Story2View
148La Mission2
149FOX 29 News Special2View
151NBC 10 News2View
152Football Night in Philly2
153Eagles Game Plan2
154The OT2
155The Secret Lives of Pets With Hoda Kotb2
156Once Upon a Time2
157CBS Morning News2View
158American Ninja Warrior2
1612014 Breeders Cup2
162NCIS New Orleans2
1631st Look2
164White Collar2
166Countdown to the CMA Awards 15 Songs That Changed Country Music1
169Motorcycle Racing1
170NCIS Los Angeles1
171George to the Rescue1
172Sleepy Hollow1
173The Wendy Williams Show1
1742014 TCS New York City Marathon1
175Under the Dome1
177Bachelor in Paradise1
179General Hospital1
180A to Z1
182Comics Unleashed With Byron Allen1
18348 Hours1
184This Week With George Stephanopoulos1View
185The Millers1
186NBC 10 News at 5am1View
187The Middle1
188The Walking Dead1
189The Better Show1
190The Amazing Race1
191Big Brother1
193FOX NFL Sunday1
194Family Guy1
195Breakfast with the Candidates1
197American Dad1
198Eagles Post Game Show1
199Open House1
200Under the Lights1
201NFL Postgame1
204NFL Kickoff 20141
205Action News 530 AM1View
207NASCAR Racing1
208FOX29 News at 111View
209Americas Funniest Home Videos1
210FOX MLB Pregame Show1
211PHL17s In Focus1
212The McCarthys1

The Philly Political Media Watch Project

See more information about this project.