Philly 2014 Political Ad Trends Viewer


Trends Viewer: Philly Political Media Watch Project

Welcome to the interactive Trends Viewer tool designed to allow you to explore the data underlying the Philly Political Media Watch Project of the Internet Archive's TV News Archive! From September 1, 2014 through the election of November 4, 2014, 7 television stations in the Philadelphia market were monitored to identify all politically-related advertisements. In all, 74 distinct political advertisements were identified which collectively aired 13,675 times during the 65 day monitoring period. Each advertisement was assessed for time devoted to functional content, using the approach elaborated by William Benoit, Ph.D., most recently in his 2014 book, A Functional Analysis of Political Television Advertisements. Archive staff scored each ad along the dimensions of "Acclaim" (positive comments about candidate), "Attack" (negative comments about opposing candidate), and "Defend" (defending candidate against attacks by opposing candidate), along with typing up a transcript of its spoken content. A similar approach was taken by a team at the University of Delaware's Center for Community Research and Service lead by Associate Professor Danilo Yanich, in their study, Political Ads & Local TV News - Philly 2014.

Note that you will find some oddities in the data due to the way in which the human coding cataloged the advertisements. Each ad was categorized with the name of the primary candidate discussed, meaning that an attack ad run by one candidate against another will be cataloged under the second one's name, even if the other half of the advertisement lauds the candidate running the ad. This will yield nuanced results, such as comparing the ads focusing on Aimee Belgard vs those sponsored on her behalf.

This tool allows you to interactively explore and visualize the resulting trends (the raw datasets are also available for download). Using the form below, you can select any pair of candidates, parties, races, status, win/lost, sponsor, sponsor type, television channel, or even keywords found in the transcripts, or any combination therein, to compare their respective trends during the 2014 election cycle. If you specify multiple options they will be combined together. For example, you can compare ads focusing on Tom Corbett that were paid by Tom Corbett for Governor vs those paid for by Tom Wolf for Governor. Or, compare all ads mentioning the two candidates from any sponsor. Or ads focusing on candidates that ultimately won vs lost. Or, compare the ads run by the Philadelphia Federation of Teachers vs those run by the House Majority PAC. Or, those mentioning "school" vs "job" in the transcript of the ad. Or, simply, view the overall trends for all 13,675 advertisement airings.

Search #1

Use the dropdowns below to select your first query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:


Search #2

Use the dropdowns below to select your second query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Select All Advertisements:





Summary Statistics

The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.



Total number of airings of all ads matching your queries

Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate)



Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily



Daily Timeline

The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "Aimee Belgard" shown to the left of the center line and results for "Aimee Belgard for Congress & The Democratic Congressional Campaign Committee" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).




Ad Listing

The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.

Advertisements Featuring "Aimee Belgard"

Times Aired: 500
Times Aired: 412
Times Aired: 412
Times Aired: 354
Times Aired: 294

Advertisements Featuring "Aimee Belgard for Congress & The Democratic Congressional Campaign Committee"

Times Aired: 77



Show Listing

The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.

All Shows Featuring "Aimee Belgard"

RankShowAiringsPreview
1Eyewitness News at 6111View
2Action News103View
3Good Day Philadelphia82View
4Today79View
5NBC 10 News at 5pm72View
6Eyewitness News at 569View
7Action News at Ten on PHL1761View
8Good Morning America61View
9CBS This Morning61View
10FOX 29 News at Five59View
11Dr. Phil56
12NBC 10 News Today at 600a54View
13Fox 29 News at 6PM53View
14Live With Kelly and Michael52
15The Dr. Oz Show50
16The Ellen DeGeneres Show48
17Fox 29 Morning News at 6a45View
18NBC 10 News at 6pm39View
19Jeopardy39
20Judge Judy39
21Action News 600 PM34View
22Rachael Ray30
23Action News 530 PM28View
24NBC 10 News at 11p28View
25NBC 10 News at 4pm27View
26The Tonight Show Starring Jimmy Fallon24
27NBC 10 News Today at 11a23View
28Eyewitness News at 1122View
29Wheel of Fortune21
30The View20
31Late Show With David Letterman20
32The Talk19
33Eyewitness News on the CW Philly18View
34The Meredith Vieira Show18
35Action News at 4pm16View
36Good Day Philadelphia at 915View
37Fox 29 News at 1015View
38Chasing14
39NBC Nightly News14View
40TMZ Live13
41Access Hollywood12
42Eyewitness News at 53012View
43ABC World News Tonight With David Muir12View
44Two and a Half Men11
45Extra10
46CBS Evening News With Scott Pelley10View
47Entertainment Tonight10
48Late Night With Seth Meyers10
49Family Feud9
50Inside Edition9
51Dish Nation8
52The Doctors8
53The Insider7
54The Big Bang Theory7
55Steve Harvey7
56NBC 10 News Today at 500a7View
57Action News 500 PM7View
58Judge Mathis6
59NBC 10 News Today at 530a6View
60Modern Family6
61The Late Late Show With Craig Ferguson6
62Eyewitness News at 7am5View
63Days of our Lives5
64Hot Bench5
65Who Wants to Be a Millionaire5
66The Chew5
67The Steve Wilkos Show5
68Eye Opener4
69Nightline4View
70Lets Make a Deal4
71The Queen Latifah Show4
72NBC 10 News at 7am3View
73NFL Football3
74Eyewitness News at 6am3View
75Saturday Night Live3
76Talk Philly3
77NBC 10 News at 6am3View
78CBS News Sunday Morning3View
79Law Order Special Victims Unit3
80Meet the Press2View
81NBC 10 News at 10am2View
82Blue Bloods2
83Daytime Jeopardy2
84The Mysteries of Laura2
85Madam Secretary2
8660 Minutes2View
87The Young and the Restless2
88The Simpsons2
89NBC 10 News at 9am2View
90Dateline NBC2View
91Face the Nation2View
92Once Upon a Time2
93Chicago Fire2
94FOX 29 News Special2View
95The Price Is Right2
96Action News Weekend2View
97World Series Pregame2
98Castle2
99The Amazing Race1
100Eagles Game Day Kickoff1
101NBC 10 News at 530a1View
102Americas Funniest Home Videos1
103College Football1
104Hawaii Five-01
105Parenthood1
106Fox Sports Sunday1
1072014 Breeders Cup1
108NFL Thursday Night Kickoff1
109Early Today1View
110Motorcycle Racing1
111TMZ1
112Inside Edition Weekend1
113CSI Crime Scene Investigation1
114Utopia1
115This Week With George Stephanopoulos1View
116Action News Weekend 6AM1View
117A to Z1
118The OT1
119NCIS1
120FOX News Sunday With Chris Wallace1View
121Grimm1
122In Depth With Graham Bensinger1
123The Walking Dead1
124Person of Interest1
1252014 TCS New York City Marathon1
126Fox 29 Morning News at 5a1View
127Inside Story1View
128Eagles Game Plan1
129The Voice1
130Action News Weekend 7AM1View

All Shows Featuring "Aimee Belgard for Congress & The Democratic Congressional Campaign Committee"

RankShowAiringsPreview
1Action News9View
2Eyewitness News at 430am6View
3Eyewitness News at 66View
4Action News at Ten on PHL175View
5NBC 10 News Today at 11a4View
6Today4View
7Good Morning America3View
8Fox 29 Morning News at 5a3View
9CBS This Morning3View
10NBC 10 News at 5pm3View
11Eyewitness News at 53View
12FOX 29 News at Five3View
13Action News 530 PM2View
14Eyewitness News at 112View
15NBC 10 News at 4pm2View
16NBC 10 News at 6pm2View
17Action News at 4pm2View
18Fox 29 News at 102View
19Action News 500 PM2View
20Fox 29 Morning News at 6a1View
21CBS Evening News With Scott Pelley1View
22NBC 10 News at 7am1View
23Fox 29 Morning News at 4a1View
24Action News Weekend1View
25NBC 10 News Today at 600a1View
26NBC 10 News at 9am1View
27NBC 10 News at 11p1View
28NBC 10 News Today at 530a1View
29CBS News Sunday Morning1View
30Fox 29 News at 6PM1View




The Philly Political Media Watch Project

See more information about this project.