Summary Statistics
The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.
Total number of airings of all ads matching your queries | Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate) |
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Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily |
Daily Timeline
The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "school" shown to the left of the center line and results for "job" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).
Ad Listing
The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.
Advertisements Featuring "school" | Advertisements Featuring "job" |
Show Listing
The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.
All Shows Featuring "school"Rank | Show | Airings | Preview |
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1 | Action News | 166 | View | 2 | Good Day Philadelphia | 128 | View | 3 | Today | 126 | View | 4 | Good Morning America | 104 | View | 5 | Eyewitness News at 6 | 87 | View | 6 | Fox 29 News at 10 | 75 | View | 7 | NBC 10 News at 6pm | 67 | View | 8 | NBC 10 News at 11p | 64 | View | 9 | Eyewitness News at 11 | 62 | View | 10 | Family Feud | 54 | | 11 | Action News at Ten on PHL17 | 54 | View | 12 | Action News 600 PM | 52 | View | 13 | Eyewitness News at 5 | 52 | View | 14 | CBS This Morning | 48 | View | 15 | Fox 29 Morning News at 6a | 47 | View | 16 | The Tonight Show Starring Jimmy Fallon | 46 | | 17 | NBC 10 News at 5pm | 45 | View | 18 | Jeopardy | 39 | | 19 | NBC 10 News at 4pm | 36 | View | 20 | Wheel of Fortune | 35 | | 21 | Late Show With David Letterman | 34 | | 22 | NBC 10 News Today at 600a | 34 | View | 23 | FOX 29 News at Five | 34 | View | 24 | Good Day Philadelphia at 9 | 33 | View | 25 | Modern Family | 33 | | 26 | Dr. Phil | 32 | | 27 | The Ellen DeGeneres Show | 30 | | 28 | Action News 530 PM | 29 | View | 29 | Judge Judy | 29 | | 30 | Extra | 26 | | 31 | The Insider | 21 | | 32 | Access Hollywood | 20 | | 33 | Talk Philly | 18 | | 34 | NBC 10 News Today at 11a | 16 | View | 35 | Eyewitness News at 8am | 16 | View | 36 | Judge Mathis | 16 | | 37 | CBS This Morning Saturday | 16 | View | 38 | Eyewitness News at 7am | 15 | View | 39 | Live With Kelly and Michael | 15 | | 40 | Rachael Ray | 15 | | 41 | Action News at 4pm | 15 | View | 42 | NBC 10 News at 9am | 15 | View | 43 | NBC 10 News Today at 500a | 14 | View | 44 | Lets Make a Deal | 14 | | 45 | The Big Bang Theory | 14 | | 46 | Action News Weekend 7AM | 13 | View | 47 | Jimmy Kimmel Live | 13 | | 48 | The Price Is Right | 13 | | 49 | Despierta America | 12 | | 50 | NBC Nightly News | 12 | View | 51 | Fox 29 News at 6PM | 12 | View | 52 | NBC 10 News Today at 430a | 12 | View | 53 | Action News Weekend | 12 | View | 54 | The Meredith Vieira Show | 12 | | 55 | College Football | 11 | | 56 | Early Today | 11 | View | 57 | Eyewitness News at 530 | 11 | View | 58 | The Doctors | 10 | | 59 | NBC 10 News Today at 530a | 10 | View | 60 | Steve Harvey | 10 | | 61 | The Good Wife | 9 | | 62 | CBS News Sunday Morning | 9 | View | 63 | Entertainment Tonight | 9 | | 64 | Action News 500 PM | 9 | View | 65 | In Depth With Graham Bensinger | 9 | | 66 | Days of our Lives | 8 | | 67 | The Late Late Show With Craig Ferguson | 8 | | 68 | Eyewitness News on the CW Philly | 8 | View | 69 | NFL Football | 8 | | 70 | Dancing With the Stars | 7 | | 71 | The Voice | 7 | | 72 | NBC 10 News at 6am | 6 | View | 73 | Fox 29 Morning News at 4a | 6 | View | 74 | Inside the Eagles | 6 | | 75 | NBC 10 News at 530a | 6 | View | 76 | Face the Nation | 6 | View | 77 | The Peoples Court | 6 | | 78 | Nightline | 6 | View | 79 | Two and a Half Men | 6 | | 80 | Animation Domination High-Def | 6 | | 81 | Shark Tank | 6 | | 82 | Law Order Special Victims Unit | 6 | | 83 | 60 Minutes | 5 | View | 84 | Noticiero Univision | 5 | View | 85 | Noticias 65 | 5 | View | 86 | Action News Weekend 6AM | 5 | View | 87 | Primer Impacto | 5 | View | 88 | Football Night in America | 5 | | 89 | Noticiero 65 Edicion Nocturna | 5 | View | 90 | The Blacklist | 5 | | 91 | NBC 10 News at 7am | 5 | View | 92 | Madam Secretary | 5 | | 93 | Americas Got Talent | 4 | | 94 | The View | 4 | | 95 | Castle | 4 | | 96 | Fox29 Sports Show | 4 | | 97 | Fox Sports Sunday | 4 | | 98 | The Queen Latifah Show | 4 | | 99 | The Young and the Restless | 4 | | 100 | Blue Bloods | 4 | | 101 | Eyewitness News at 6am | 4 | View | 102 | Scandal | 3 | | 103 | Eye Opener | 3 | | 104 | Late Night With Seth Meyers | 3 | | 105 | The Dr. Oz Show | 3 | | 106 | Paid Programming | 3 | | 107 | NCIS New Orleans | 3 | | 108 | Who Wants to Be a Millionaire | 3 | | 109 | Dateline NBC | 3 | View | 110 | CBS Evening News With Scott Pelley | 3 | View | 111 | Fox 29 Morning News at 5a | 3 | View | 112 | NBC 10 News at 10am | 3 | View | 113 | CSI Crime Scene Investigation | 3 | | 114 | Anger Management | 3 | | 115 | FOX News Sunday With Chris Wallace | 3 | View | 116 | Eyewitness News Sunday | 3 | View | 117 | Sports Zone | 3 | | 118 | NFL Thursday Night Kickoff | 3 | | 119 | NBC 10 High School Blitz | 3 | | 120 | Seinfeld | 3 | | 121 | TMZ Live | 3 | | 122 | Fox29 Weekend | 3 | | 123 | La Gata | 3 | | 124 | Person of Interest | 2 | | 125 | White Collar | 2 | | 126 | Inside Story | 2 | View | 127 | Saturday Night Live | 2 | | 128 | Fox 29 Game Day Live | 2 | | 129 | The Biggest Loser | 2 | | 130 | Meet the Press | 2 | View | 131 | NBC 10 News | 2 | View | 132 | Eyewitness News at 430am | 2 | View | 133 | The Talk | 2 | | 134 | Dish Nation | 2 | | 135 | 48 Hours | 2 | | 136 | Election 2014 In Focus | 2 | | 137 | Como Dice el Dicho | 2 | | 138 | The Chew | 2 | | 139 | The Simpsons | 2 | | 140 | Action News at 1130 P | 2 | View | 141 | ABC World News Tonight With David Muir | 2 | View | 142 | Under the Dome | 2 | | 143 | Football Night in Philly | 2 | | 144 | Inside Edition | 2 | | 145 | Hoy | 2 | | 146 | The Bold and the Beautiful | 2 | | 147 | Action News 530 AM | 2 | View | 148 | Chicago Fire | 1 | | 149 | FOX NFL Sunday | 1 | | 150 | Quiero Amarte | 1 | | 151 | American Ninja Warrior | 1 | | 152 | Hot Bench | 1 | | 153 | The OT | 1 | | 154 | Family Guy | 1 | | 155 | Daytime Jeopardy | 1 | | 156 | Fox29 Sports Sunday | 1 | | 157 | 20/20 | 1 | | 158 | Glee | 1 | | 159 | The Mass | 1 | | 160 | The Better Show | 1 | | 161 | Greys Anatomy | 1 | | 162 | Eagles Game Day Kickoff | 1 | | 163 | Chicago PD | 1 | | 164 | The Mysteries of Laura | 1 | | 165 | ABC World News Tonight | 1 | View | 166 | NASCAR Racing | 1 | | 167 | The Wendy Williams Show | 1 | | 168 | Bones | 1 | | 169 | Chasing | 1 | | 170 | Breakfast with the Candidates | 1 | | 171 | Comics Unleashed With Byron Allen | 1 | | 172 | How to Get Away With Murder | 1 | | 173 | Open House | 1 | | 174 | The Office | 1 | | 175 | PHL17s In Focus | 1 | | 176 | On the Money | 1 | | 177 | The Secret Lives of Pets With Hoda Kotb | 1 | | 178 | General Hospital | 1 | | 179 | NFL Kickoff 2014 | 1 | | 180 | Extant | 1 | | 181 | NBC 10 News at 5am | 1 | View | 182 | The NFL Today | 1 | | 183 | The Amazing Race | 1 | | 184 | Bachelor in Paradise | 1 | | 185 | La Malquerida | 1 | |
| All Shows Featuring "job"Rank | Show | Airings | Preview |
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1 | Action News | 271 | View | 2 | Good Day Philadelphia | 196 | View | 3 | Today | 177 | View | 4 | Eyewitness News at 6 | 154 | View | 5 | Good Morning America | 138 | View | 6 | Action News at Ten on PHL17 | 117 | View | 7 | Eyewitness News at 5 | 110 | View | 8 | Eyewitness News at 11 | 99 | View | 9 | NBC 10 News at 5pm | 98 | View | 10 | NBC 10 News at 6pm | 88 | View | 11 | Fox 29 News at 10 | 85 | View | 12 | Jeopardy | 80 | | 13 | NBC 10 News at 11p | 79 | View | 14 | CBS This Morning | 75 | View | 15 | Dr. Phil | 70 | | 16 | Late Show With David Letterman | 68 | | 17 | Judge Judy | 66 | | 18 | Wheel of Fortune | 65 | | 19 | The Tonight Show Starring Jimmy Fallon | 65 | | 20 | NBC 10 News at 4pm | 63 | View | 21 | Good Day Philadelphia at 9 | 62 | View | 22 | Fox 29 Morning News at 6a | 62 | View | 23 | The Ellen DeGeneres Show | 57 | | 24 | Action News 600 PM | 56 | View | 25 | Live With Kelly and Michael | 55 | | 26 | Action News 530 PM | 48 | View | 27 | FOX 29 News at Five | 48 | View | 28 | NBC 10 News Today at 600a | 46 | View | 29 | Access Hollywood | 44 | | 30 | Rachael Ray | 43 | | 31 | Action News at 4pm | 43 | View | 32 | Talk Philly | 42 | | 33 | The Insider | 41 | | 34 | Extra | 37 | | 35 | NBC Nightly News | 36 | View | 36 | NBC 10 News Today at 11a | 33 | View | 37 | Entertainment Tonight | 33 | | 38 | Family Feud | 32 | | 39 | Action News 500 PM | 32 | View | 40 | The Doctors | 32 | | 41 | Eyewitness News at 530 | 30 | View | 42 | Steve Harvey | 29 | | 43 | The Late Late Show With Craig Ferguson | 27 | | 44 | Modern Family | 27 | | 45 | Fox29 Weekend | 26 | | 46 | Fox 29 News at 6PM | 25 | View | 47 | The Dr. Oz Show | 22 | | 48 | Lets Make a Deal | 21 | | 49 | Jimmy Kimmel Live | 21 | | 50 | The Meredith Vieira Show | 20 | | 51 | The Talk | 19 | | 52 | Law Order Special Victims Unit | 19 | | 53 | The Price Is Right | 19 | | 54 | Action News Weekend | 19 | View | 55 | The Big Bang Theory | 18 | | 56 | CBS Evening News With Scott Pelley | 18 | View | 57 | Judge Mathis | 18 | | 58 | NBC 10 News Today at 500a | 16 | View | 59 | The View | 16 | | 60 | The Peoples Court | 16 | | 61 | Hot Bench | 15 | | 62 | NBC 10 News at 9am | 15 | View | 63 | ABC World News Tonight With David Muir | 15 | View | 64 | Eyewitness News at 7am | 14 | View | 65 | NBC 10 News at 6am | 14 | View | 66 | Chasing | 14 | | 67 | NBC 10 News Today at 530a | 14 | View | 68 | College Football | 13 | | 69 | Fox 29 Morning News at 5a | 13 | View | 70 | NBC 10 News Today at 430a | 13 | View | 71 | Despierta America | 12 | | 72 | Inside Edition | 12 | | 73 | CBS News Sunday Morning | 11 | View | 74 | Early Today | 11 | View | 75 | Eyewitness News at 430am | 11 | View | 76 | Dish Nation | 11 | | 77 | Eyewitness News on the CW Philly | 11 | View | 78 | The Queen Latifah Show | 11 | | 79 | The Voice | 11 | | 80 | The Good Wife | 10 | | 81 | Eyewitness News at 8am | 10 | View | 82 | NBC 10 News at 530a | 10 | View | 83 | Action News Weekend 7AM | 10 | View | 84 | The Young and the Restless | 10 | | 85 | CSI Crime Scene Investigation | 9 | | 86 | CBS This Morning Saturday | 9 | View | 87 | Face the Nation | 8 | View | 88 | Football Night in America | 8 | | 89 | Mike Molly | 8 | | 90 | Fox Sports Sunday | 7 | | 91 | Fox 29 Morning News at 4a | 7 | View | 92 | Nightline | 7 | View | 93 | Anger Management | 7 | | 94 | TMZ Live | 7 | | 95 | Saturday Night Live | 6 | | 96 | Meet the Press | 6 | View | 97 | Inside the Eagles | 6 | | 98 | The Simpsons | 6 | | 99 | Two and a Half Men | 6 | | 100 | NBC 10 News at 10am | 6 | View | 101 | Dancing With the Stars | 6 | | 102 | NFL Football | 6 | | 103 | Blue Bloods | 6 | | 104 | Madam Secretary | 6 | | 105 | Eyewitness News at 6am | 6 | View | 106 | Noticiero Univision | 5 | View | 107 | Person of Interest | 5 | | 108 | Days of our Lives | 5 | | 109 | Fox 29 Game Day Live | 5 | | 110 | Noticias 65 | 5 | View | 111 | Who Wants to Be a Millionaire | 5 | | 112 | 48 Hours | 5 | | 113 | Election 2014 In Focus | 5 | | 114 | Primer Impacto | 5 | View | 115 | Stalker | 5 | | 116 | Noticiero 65 Edicion Nocturna | 5 | View | 117 | In Depth With Graham Bensinger | 5 | | 118 | Daytime Jeopardy | 4 | | 119 | 60 Minutes | 4 | View | 120 | Late Night With Seth Meyers | 4 | | 121 | Inside Story | 4 | View | 122 | Castle | 4 | | 123 | The Mysteries of Laura | 4 | | 124 | Paid Programming | 4 | | 125 | The Wendy Williams Show | 4 | | 126 | Dateline NBC | 4 | View | 127 | Hawaii Five-0 | 4 | | 128 | TMZ | 4 | | 129 | The Office | 4 | | 130 | Animation Domination High-Def | 4 | | 131 | FOX News Sunday With Chris Wallace | 4 | View | 132 | The Blacklist | 4 | | 133 | Action News 530 AM | 4 | View | 134 | The Bold and the Beautiful | 4 | | 135 | NBC 10 News at 7am | 4 | View | 136 | Eagles Game Day Kickoff | 3 | | 137 | Action News Weekend 6AM | 3 | View | 138 | NCIS New Orleans | 3 | | 139 | Chicago PD | 3 | | 140 | ABC World News Now | 3 | View | 141 | Bones | 3 | | 142 | The Chew | 3 | | 143 | General Hospital | 3 | | 144 | World Series Pregame | 3 | | 145 | This Week With George Stephanopoulos | 3 | View | 146 | La Gata | 3 | | 147 | Sports Zone | 3 | | 148 | NBC 10 News at 5am | 3 | View | 149 | White Collar | 2 | | 150 | FOX NFL Sunday | 2 | | 151 | Chicago Fire | 2 | | 152 | Parenthood | 2 | | 153 | The Better Show | 2 | | 154 | Scorpion | 2 | | 155 | Fox29 Sports Show | 2 | | 156 | Como Dice el Dicho | 2 | | 157 | Football Night in Philly | 2 | | 158 | The King of Queens | 2 | | 159 | Survivor | 2 | | 160 | Shark Tank | 2 | | 161 | OK TV | 2 | | 162 | FOX29 News at 11 | 2 | View | 163 | On the Money | 2 | | 164 | Gracepoint | 2 | | 165 | The NFL Today | 2 | | 166 | NBC 10 High School Blitz | 2 | | 167 | Hoy | 2 | | 168 | Last Call With Carson Daly | 2 | | 169 | World of X Games | 1 | | 170 | Quiero Amarte | 1 | | 171 | Americas Got Talent | 1 | | 172 | Maury | 1 | | 173 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 1 | | 174 | Red Band Society | 1 | | 175 | Hells Kitchen | 1 | | 176 | 2014 Breeders Cup | 1 | | 177 | The Mass | 1 | | 178 | Glee | 1 | | 179 | Criminal Minds | 1 | | 180 | Supreme Justice With Judge Karen Mills | 1 | | 181 | Scandal | 1 | | 182 | NBC 10 News | 1 | View | 183 | Jerry Springer | 1 | | 184 | ABC World News Tonight | 1 | View | 185 | The Biggest Loser | 1 | | 186 | Storm Stories | 1 | | 187 | Constantine | 1 | | 188 | How to Get Away With Murder | 1 | | 189 | The Walking Dead | 1 | | 190 | Comics Unleashed With Byron Allen | 1 | | 191 | A to Z | 1 | | 192 | NCIS Los Angeles | 1 | | 193 | Inside Edition Weekend | 1 | | 194 | NFL Postgame | 1 | | 195 | Philly Pheud | 1 | | 196 | Celebrity Name Game | 1 | | 197 | Motorcycle Racing | 1 | | 198 | How I Met Your Mother | 1 | | 199 | Forever | 1 | | 200 | Healthy Meals in Minutes | 1 | | 201 | Cougar Town | 1 | | 202 | Eagles Game Plan | 1 | | 203 | La Malquerida | 1 | | 204 | Seinfeld | 1 | | 205 | FOX 29 News Special | 1 | View | 206 | Eyewitness News Sunday | 1 | View |
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The Philly Political Media Watch Project
See more information about this project.