Summary Statistics
The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.
Total number of airings of all ads matching your queries | Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate) |
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Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily |
Daily Timeline
The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "school" shown to the left of the center line and results for "job" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).
Ad Listing
The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.
Advertisements Featuring "school" | Advertisements Featuring "job" |
Show Listing
The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.
All Shows Featuring "school"Rank | Show | Airings | Preview |
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1 | Action News | 166 | View | 2 | Good Day Philadelphia | 128 | View | 3 | Today | 126 | View | 4 | Good Morning America | 104 | View | 5 | Eyewitness News at 6 | 87 | View | 6 | Fox 29 News at 10 | 75 | View | 7 | NBC 10 News at 6pm | 67 | View | 8 | NBC 10 News at 11p | 64 | View | 9 | Eyewitness News at 11 | 62 | View | 10 | Action News at Ten on PHL17 | 54 | View | 11 | Family Feud | 54 | | 12 | Eyewitness News at 5 | 52 | View | 13 | Action News 600 PM | 52 | View | 14 | CBS This Morning | 48 | View | 15 | Fox 29 Morning News at 6a | 47 | View | 16 | The Tonight Show Starring Jimmy Fallon | 46 | | 17 | NBC 10 News at 5pm | 45 | View | 18 | Jeopardy | 39 | | 19 | NBC 10 News at 4pm | 36 | View | 20 | Wheel of Fortune | 35 | | 21 | FOX 29 News at Five | 34 | View | 22 | Late Show With David Letterman | 34 | | 23 | NBC 10 News Today at 600a | 34 | View | 24 | Good Day Philadelphia at 9 | 33 | View | 25 | Modern Family | 33 | | 26 | Dr. Phil | 32 | | 27 | The Ellen DeGeneres Show | 30 | | 28 | Action News 530 PM | 29 | View | 29 | Judge Judy | 29 | | 30 | Extra | 26 | | 31 | The Insider | 21 | | 32 | Access Hollywood | 20 | | 33 | Talk Philly | 18 | | 34 | CBS This Morning Saturday | 16 | View | 35 | NBC 10 News Today at 11a | 16 | View | 36 | Eyewitness News at 8am | 16 | View | 37 | Judge Mathis | 16 | | 38 | Eyewitness News at 7am | 15 | View | 39 | Rachael Ray | 15 | | 40 | Action News at 4pm | 15 | View | 41 | NBC 10 News at 9am | 15 | View | 42 | Live With Kelly and Michael | 15 | | 43 | NBC 10 News Today at 500a | 14 | View | 44 | The Big Bang Theory | 14 | | 45 | Lets Make a Deal | 14 | | 46 | Action News Weekend 7AM | 13 | View | 47 | Jimmy Kimmel Live | 13 | | 48 | The Price Is Right | 13 | | 49 | NBC Nightly News | 12 | View | 50 | Fox 29 News at 6PM | 12 | View | 51 | Action News Weekend | 12 | View | 52 | NBC 10 News Today at 430a | 12 | View | 53 | The Meredith Vieira Show | 12 | | 54 | Despierta America | 12 | | 55 | Early Today | 11 | View | 56 | Eyewitness News at 530 | 11 | View | 57 | College Football | 11 | | 58 | NBC 10 News Today at 530a | 10 | View | 59 | Steve Harvey | 10 | | 60 | The Doctors | 10 | | 61 | The Good Wife | 9 | | 62 | In Depth With Graham Bensinger | 9 | | 63 | Action News 500 PM | 9 | View | 64 | Entertainment Tonight | 9 | | 65 | CBS News Sunday Morning | 9 | View | 66 | Days of our Lives | 8 | | 67 | NFL Football | 8 | | 68 | The Late Late Show With Craig Ferguson | 8 | | 69 | Eyewitness News on the CW Philly | 8 | View | 70 | The Voice | 7 | | 71 | Dancing With the Stars | 7 | | 72 | Shark Tank | 6 | | 73 | Inside the Eagles | 6 | | 74 | The Peoples Court | 6 | | 75 | Animation Domination High-Def | 6 | | 76 | Nightline | 6 | View | 77 | NBC 10 News at 6am | 6 | View | 78 | NBC 10 News at 530a | 6 | View | 79 | Law Order Special Victims Unit | 6 | | 80 | Face the Nation | 6 | View | 81 | Two and a Half Men | 6 | | 82 | Fox 29 Morning News at 4a | 6 | View | 83 | Noticiero Univision | 5 | View | 84 | Noticiero 65 Edicion Nocturna | 5 | View | 85 | The Blacklist | 5 | | 86 | 60 Minutes | 5 | View | 87 | Action News Weekend 6AM | 5 | View | 88 | Football Night in America | 5 | | 89 | Primer Impacto | 5 | View | 90 | Madam Secretary | 5 | | 91 | Noticias 65 | 5 | View | 92 | NBC 10 News at 7am | 5 | View | 93 | The View | 4 | | 94 | Castle | 4 | | 95 | The Young and the Restless | 4 | | 96 | Blue Bloods | 4 | | 97 | Eyewitness News at 6am | 4 | View | 98 | Fox29 Sports Show | 4 | | 99 | The Queen Latifah Show | 4 | | 100 | Americas Got Talent | 4 | | 101 | Fox Sports Sunday | 4 | | 102 | The Dr. Oz Show | 3 | | 103 | CBS Evening News With Scott Pelley | 3 | View | 104 | Who Wants to Be a Millionaire | 3 | | 105 | Fox29 Weekend | 3 | | 106 | Scandal | 3 | | 107 | Late Night With Seth Meyers | 3 | | 108 | Seinfeld | 3 | | 109 | NBC 10 News at 10am | 3 | View | 110 | TMZ Live | 3 | | 111 | Eye Opener | 3 | | 112 | Dateline NBC | 3 | View | 113 | FOX News Sunday With Chris Wallace | 3 | View | 114 | Fox 29 Morning News at 5a | 3 | View | 115 | Eyewitness News Sunday | 3 | View | 116 | Paid Programming | 3 | | 117 | La Gata | 3 | | 118 | Anger Management | 3 | | 119 | NBC 10 High School Blitz | 3 | | 120 | CSI Crime Scene Investigation | 3 | | 121 | Sports Zone | 3 | | 122 | NFL Thursday Night Kickoff | 3 | | 123 | NCIS New Orleans | 3 | | 124 | Dish Nation | 2 | | 125 | Como Dice el Dicho | 2 | | 126 | The Biggest Loser | 2 | | 127 | NBC 10 News | 2 | View | 128 | Inside Edition | 2 | | 129 | Fox 29 Game Day Live | 2 | | 130 | Inside Story | 2 | View | 131 | Football Night in Philly | 2 | | 132 | White Collar | 2 | | 133 | Election 2014 In Focus | 2 | | 134 | Meet the Press | 2 | View | 135 | ABC World News Tonight With David Muir | 2 | View | 136 | 48 Hours | 2 | | 137 | The Simpsons | 2 | | 138 | Action News at 1130 P | 2 | View | 139 | Hoy | 2 | | 140 | The Talk | 2 | | 141 | Action News 530 AM | 2 | View | 142 | The Chew | 2 | | 143 | Eyewitness News at 430am | 2 | View | 144 | Saturday Night Live | 2 | | 145 | The Bold and the Beautiful | 2 | | 146 | Person of Interest | 2 | | 147 | Under the Dome | 2 | | 148 | Chasing | 1 | | 149 | FOX NFL Sunday | 1 | | 150 | The Mysteries of Laura | 1 | | 151 | NASCAR Racing | 1 | | 152 | The Office | 1 | | 153 | NFL Kickoff 2014 | 1 | | 154 | La Malquerida | 1 | | 155 | Family Guy | 1 | | 156 | The Secret Lives of Pets With Hoda Kotb | 1 | | 157 | Eagles Game Day Kickoff | 1 | | 158 | Chicago PD | 1 | | 159 | Glee | 1 | | 160 | The NFL Today | 1 | | 161 | The OT | 1 | | 162 | Fox29 Sports Sunday | 1 | | 163 | Greys Anatomy | 1 | | 164 | How to Get Away With Murder | 1 | | 165 | Chicago Fire | 1 | | 166 | Open House | 1 | | 167 | Breakfast with the Candidates | 1 | | 168 | Bones | 1 | | 169 | Comics Unleashed With Byron Allen | 1 | | 170 | The Amazing Race | 1 | | 171 | The Mass | 1 | | 172 | General Hospital | 1 | | 173 | Hot Bench | 1 | | 174 | PHL17s In Focus | 1 | | 175 | Extant | 1 | | 176 | The Better Show | 1 | | 177 | Daytime Jeopardy | 1 | | 178 | On the Money | 1 | | 179 | Bachelor in Paradise | 1 | | 180 | ABC World News Tonight | 1 | View | 181 | American Ninja Warrior | 1 | | 182 | 20/20 | 1 | | 183 | NBC 10 News at 5am | 1 | View | 184 | Quiero Amarte | 1 | | 185 | The Wendy Williams Show | 1 | |
| All Shows Featuring "job"Rank | Show | Airings | Preview |
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1 | Action News | 271 | View | 2 | Good Day Philadelphia | 196 | View | 3 | Today | 177 | View | 4 | Eyewitness News at 6 | 154 | View | 5 | Good Morning America | 138 | View | 6 | Action News at Ten on PHL17 | 117 | View | 7 | Eyewitness News at 5 | 110 | View | 8 | Eyewitness News at 11 | 99 | View | 9 | NBC 10 News at 5pm | 98 | View | 10 | NBC 10 News at 6pm | 88 | View | 11 | Fox 29 News at 10 | 85 | View | 12 | Jeopardy | 80 | | 13 | NBC 10 News at 11p | 79 | View | 14 | CBS This Morning | 75 | View | 15 | Dr. Phil | 70 | | 16 | Late Show With David Letterman | 68 | | 17 | Judge Judy | 66 | | 18 | Wheel of Fortune | 65 | | 19 | The Tonight Show Starring Jimmy Fallon | 65 | | 20 | NBC 10 News at 4pm | 63 | View | 21 | Fox 29 Morning News at 6a | 62 | View | 22 | Good Day Philadelphia at 9 | 62 | View | 23 | The Ellen DeGeneres Show | 57 | | 24 | Action News 600 PM | 56 | View | 25 | Live With Kelly and Michael | 55 | | 26 | Action News 530 PM | 48 | View | 27 | FOX 29 News at Five | 48 | View | 28 | NBC 10 News Today at 600a | 46 | View | 29 | Access Hollywood | 44 | | 30 | Action News at 4pm | 43 | View | 31 | Rachael Ray | 43 | | 32 | Talk Philly | 42 | | 33 | The Insider | 41 | | 34 | Extra | 37 | | 35 | NBC Nightly News | 36 | View | 36 | NBC 10 News Today at 11a | 33 | View | 37 | Entertainment Tonight | 33 | | 38 | The Doctors | 32 | | 39 | Family Feud | 32 | | 40 | Action News 500 PM | 32 | View | 41 | Eyewitness News at 530 | 30 | View | 42 | Steve Harvey | 29 | | 43 | Modern Family | 27 | | 44 | The Late Late Show With Craig Ferguson | 27 | | 45 | Fox29 Weekend | 26 | | 46 | Fox 29 News at 6PM | 25 | View | 47 | The Dr. Oz Show | 22 | | 48 | Lets Make a Deal | 21 | | 49 | Jimmy Kimmel Live | 21 | | 50 | The Meredith Vieira Show | 20 | | 51 | The Price Is Right | 19 | | 52 | Law Order Special Victims Unit | 19 | | 53 | The Talk | 19 | | 54 | Action News Weekend | 19 | View | 55 | Judge Mathis | 18 | | 56 | The Big Bang Theory | 18 | | 57 | CBS Evening News With Scott Pelley | 18 | View | 58 | The Peoples Court | 16 | | 59 | NBC 10 News Today at 500a | 16 | View | 60 | The View | 16 | | 61 | Hot Bench | 15 | | 62 | NBC 10 News at 9am | 15 | View | 63 | ABC World News Tonight With David Muir | 15 | View | 64 | NBC 10 News Today at 530a | 14 | View | 65 | NBC 10 News at 6am | 14 | View | 66 | Eyewitness News at 7am | 14 | View | 67 | Chasing | 14 | | 68 | College Football | 13 | | 69 | Fox 29 Morning News at 5a | 13 | View | 70 | NBC 10 News Today at 430a | 13 | View | 71 | Despierta America | 12 | | 72 | Inside Edition | 12 | | 73 | CBS News Sunday Morning | 11 | View | 74 | Eyewitness News on the CW Philly | 11 | View | 75 | Eyewitness News at 430am | 11 | View | 76 | The Voice | 11 | | 77 | The Queen Latifah Show | 11 | | 78 | Early Today | 11 | View | 79 | Dish Nation | 11 | | 80 | Eyewitness News at 8am | 10 | View | 81 | NBC 10 News at 530a | 10 | View | 82 | Action News Weekend 7AM | 10 | View | 83 | The Young and the Restless | 10 | | 84 | The Good Wife | 10 | | 85 | CSI Crime Scene Investigation | 9 | | 86 | CBS This Morning Saturday | 9 | View | 87 | Mike Molly | 8 | | 88 | Face the Nation | 8 | View | 89 | Football Night in America | 8 | | 90 | Fox 29 Morning News at 4a | 7 | View | 91 | Fox Sports Sunday | 7 | | 92 | Anger Management | 7 | | 93 | TMZ Live | 7 | | 94 | Nightline | 7 | View | 95 | Two and a Half Men | 6 | | 96 | Dancing With the Stars | 6 | | 97 | Saturday Night Live | 6 | | 98 | Madam Secretary | 6 | | 99 | Eyewitness News at 6am | 6 | View | 100 | The Simpsons | 6 | | 101 | NBC 10 News at 10am | 6 | View | 102 | Blue Bloods | 6 | | 103 | NFL Football | 6 | | 104 | Meet the Press | 6 | View | 105 | Inside the Eagles | 6 | | 106 | Person of Interest | 5 | | 107 | Noticias 65 | 5 | View | 108 | 48 Hours | 5 | | 109 | Primer Impacto | 5 | View | 110 | Election 2014 In Focus | 5 | | 111 | Who Wants to Be a Millionaire | 5 | | 112 | Noticiero 65 Edicion Nocturna | 5 | View | 113 | In Depth With Graham Bensinger | 5 | | 114 | Noticiero Univision | 5 | View | 115 | Fox 29 Game Day Live | 5 | | 116 | Days of our Lives | 5 | | 117 | Stalker | 5 | | 118 | TMZ | 4 | | 119 | The Wendy Williams Show | 4 | | 120 | Daytime Jeopardy | 4 | | 121 | Hawaii Five-0 | 4 | | 122 | The Bold and the Beautiful | 4 | | 123 | NBC 10 News at 7am | 4 | View | 124 | Action News 530 AM | 4 | View | 125 | Paid Programming | 4 | | 126 | FOX News Sunday With Chris Wallace | 4 | View | 127 | Dateline NBC | 4 | View | 128 | Late Night With Seth Meyers | 4 | | 129 | Animation Domination High-Def | 4 | | 130 | Inside Story | 4 | View | 131 | 60 Minutes | 4 | View | 132 | The Blacklist | 4 | | 133 | The Mysteries of Laura | 4 | | 134 | Castle | 4 | | 135 | The Office | 4 | | 136 | NBC 10 News at 5am | 3 | View | 137 | NCIS New Orleans | 3 | | 138 | Sports Zone | 3 | | 139 | General Hospital | 3 | | 140 | Bones | 3 | | 141 | La Gata | 3 | | 142 | The Chew | 3 | | 143 | This Week With George Stephanopoulos | 3 | View | 144 | World Series Pregame | 3 | | 145 | Chicago PD | 3 | | 146 | Action News Weekend 6AM | 3 | View | 147 | Eagles Game Day Kickoff | 3 | | 148 | ABC World News Now | 3 | View | 149 | Parenthood | 2 | | 150 | The King of Queens | 2 | | 151 | Gracepoint | 2 | | 152 | The Better Show | 2 | | 153 | NBC 10 High School Blitz | 2 | | 154 | On the Money | 2 | | 155 | Fox29 Sports Show | 2 | | 156 | Survivor | 2 | | 157 | Scorpion | 2 | | 158 | FOX29 News at 11 | 2 | View | 159 | Hoy | 2 | | 160 | Chicago Fire | 2 | | 161 | Football Night in Philly | 2 | | 162 | OK TV | 2 | | 163 | The NFL Today | 2 | | 164 | White Collar | 2 | | 165 | Shark Tank | 2 | | 166 | Como Dice el Dicho | 2 | | 167 | FOX NFL Sunday | 2 | | 168 | Last Call With Carson Daly | 2 | | 169 | A to Z | 1 | | 170 | Americas Got Talent | 1 | | 171 | ABC World News Tonight | 1 | View | 172 | Quiero Amarte | 1 | | 173 | NCIS Los Angeles | 1 | | 174 | Jerry Springer | 1 | | 175 | Supreme Justice With Judge Karen Mills | 1 | | 176 | The Mass | 1 | | 177 | Hells Kitchen | 1 | | 178 | Philly Pheud | 1 | | 179 | NFL Postgame | 1 | | 180 | Celebrity Name Game | 1 | | 181 | Comics Unleashed With Byron Allen | 1 | | 182 | Constantine | 1 | | 183 | The Walking Dead | 1 | | 184 | Eyewitness News Sunday | 1 | View | 185 | Forever | 1 | | 186 | Red Band Society | 1 | | 187 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 1 | | 188 | Maury | 1 | | 189 | Criminal Minds | 1 | | 190 | How to Get Away With Murder | 1 | | 191 | Glee | 1 | | 192 | 2014 Breeders Cup | 1 | | 193 | Eagles Game Plan | 1 | | 194 | Cougar Town | 1 | | 195 | How I Met Your Mother | 1 | | 196 | Seinfeld | 1 | | 197 | Inside Edition Weekend | 1 | | 198 | Motorcycle Racing | 1 | | 199 | FOX 29 News Special | 1 | View | 200 | Scandal | 1 | | 201 | Storm Stories | 1 | | 202 | NBC 10 News | 1 | View | 203 | Healthy Meals in Minutes | 1 | | 204 | World of X Games | 1 | | 205 | La Malquerida | 1 | | 206 | The Biggest Loser | 1 | |
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The Philly Political Media Watch Project
See more information about this project.