Summary Statistics
The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.
Total number of airings of all ads matching your queries | Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate) |
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Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily |
Daily Timeline
The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "school" shown to the left of the center line and results for "job" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).
Ad Listing
The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.
Advertisements Featuring "school" | Advertisements Featuring "job" |
Show Listing
The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.
All Shows Featuring "school"Rank | Show | Airings | Preview |
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1 | Action News | 166 | View | 2 | Good Day Philadelphia | 128 | View | 3 | Today | 126 | View | 4 | Good Morning America | 104 | View | 5 | Eyewitness News at 6 | 87 | View | 6 | Fox 29 News at 10 | 75 | View | 7 | NBC 10 News at 6pm | 67 | View | 8 | NBC 10 News at 11p | 64 | View | 9 | Eyewitness News at 11 | 62 | View | 10 | Action News at Ten on PHL17 | 54 | View | 11 | Family Feud | 54 | | 12 | Action News 600 PM | 52 | View | 13 | Eyewitness News at 5 | 52 | View | 14 | CBS This Morning | 48 | View | 15 | Fox 29 Morning News at 6a | 47 | View | 16 | The Tonight Show Starring Jimmy Fallon | 46 | | 17 | NBC 10 News at 5pm | 45 | View | 18 | Jeopardy | 39 | | 19 | NBC 10 News at 4pm | 36 | View | 20 | Wheel of Fortune | 35 | | 21 | NBC 10 News Today at 600a | 34 | View | 22 | FOX 29 News at Five | 34 | View | 23 | Late Show With David Letterman | 34 | | 24 | Modern Family | 33 | | 25 | Good Day Philadelphia at 9 | 33 | View | 26 | Dr. Phil | 32 | | 27 | The Ellen DeGeneres Show | 30 | | 28 | Judge Judy | 29 | | 29 | Action News 530 PM | 29 | View | 30 | Extra | 26 | | 31 | The Insider | 21 | | 32 | Access Hollywood | 20 | | 33 | Talk Philly | 18 | | 34 | NBC 10 News Today at 11a | 16 | View | 35 | Eyewitness News at 8am | 16 | View | 36 | Judge Mathis | 16 | | 37 | CBS This Morning Saturday | 16 | View | 38 | Live With Kelly and Michael | 15 | | 39 | Eyewitness News at 7am | 15 | View | 40 | Action News at 4pm | 15 | View | 41 | NBC 10 News at 9am | 15 | View | 42 | Rachael Ray | 15 | | 43 | Lets Make a Deal | 14 | | 44 | The Big Bang Theory | 14 | | 45 | NBC 10 News Today at 500a | 14 | View | 46 | Jimmy Kimmel Live | 13 | | 47 | The Price Is Right | 13 | | 48 | Action News Weekend 7AM | 13 | View | 49 | NBC 10 News Today at 430a | 12 | View | 50 | NBC Nightly News | 12 | View | 51 | The Meredith Vieira Show | 12 | | 52 | Fox 29 News at 6PM | 12 | View | 53 | Action News Weekend | 12 | View | 54 | Despierta America | 12 | | 55 | Early Today | 11 | View | 56 | College Football | 11 | | 57 | Eyewitness News at 530 | 11 | View | 58 | The Doctors | 10 | | 59 | NBC 10 News Today at 530a | 10 | View | 60 | Steve Harvey | 10 | | 61 | CBS News Sunday Morning | 9 | View | 62 | The Good Wife | 9 | | 63 | In Depth With Graham Bensinger | 9 | | 64 | Action News 500 PM | 9 | View | 65 | Entertainment Tonight | 9 | | 66 | Eyewitness News on the CW Philly | 8 | View | 67 | The Late Late Show With Craig Ferguson | 8 | | 68 | Days of our Lives | 8 | | 69 | NFL Football | 8 | | 70 | Dancing With the Stars | 7 | | 71 | The Voice | 7 | | 72 | The Peoples Court | 6 | | 73 | Law Order Special Victims Unit | 6 | | 74 | Two and a Half Men | 6 | | 75 | Nightline | 6 | View | 76 | Face the Nation | 6 | View | 77 | NBC 10 News at 530a | 6 | View | 78 | Fox 29 Morning News at 4a | 6 | View | 79 | Inside the Eagles | 6 | | 80 | Shark Tank | 6 | | 81 | NBC 10 News at 6am | 6 | View | 82 | Animation Domination High-Def | 6 | | 83 | Action News Weekend 6AM | 5 | View | 84 | Football Night in America | 5 | | 85 | Noticias 65 | 5 | View | 86 | Noticiero 65 Edicion Nocturna | 5 | View | 87 | Noticiero Univision | 5 | View | 88 | Primer Impacto | 5 | View | 89 | The Blacklist | 5 | | 90 | 60 Minutes | 5 | View | 91 | Madam Secretary | 5 | | 92 | NBC 10 News at 7am | 5 | View | 93 | Americas Got Talent | 4 | | 94 | The View | 4 | | 95 | Fox29 Sports Show | 4 | | 96 | Fox Sports Sunday | 4 | | 97 | Eyewitness News at 6am | 4 | View | 98 | Castle | 4 | | 99 | The Young and the Restless | 4 | | 100 | Blue Bloods | 4 | | 101 | The Queen Latifah Show | 4 | | 102 | NCIS New Orleans | 3 | | 103 | Late Night With Seth Meyers | 3 | | 104 | Eyewitness News Sunday | 3 | View | 105 | Fox 29 Morning News at 5a | 3 | View | 106 | Fox29 Weekend | 3 | | 107 | NBC 10 News at 10am | 3 | View | 108 | FOX News Sunday With Chris Wallace | 3 | View | 109 | TMZ Live | 3 | | 110 | Paid Programming | 3 | | 111 | Anger Management | 3 | | 112 | Who Wants to Be a Millionaire | 3 | | 113 | CBS Evening News With Scott Pelley | 3 | View | 114 | NFL Thursday Night Kickoff | 3 | | 115 | Eye Opener | 3 | | 116 | CSI Crime Scene Investigation | 3 | | 117 | The Dr. Oz Show | 3 | | 118 | Seinfeld | 3 | | 119 | Sports Zone | 3 | | 120 | La Gata | 3 | | 121 | NBC 10 High School Blitz | 3 | | 122 | Scandal | 3 | | 123 | Dateline NBC | 3 | View | 124 | The Simpsons | 2 | | 125 | Under the Dome | 2 | | 126 | 48 Hours | 2 | | 127 | Hoy | 2 | | 128 | The Bold and the Beautiful | 2 | | 129 | Eyewitness News at 430am | 2 | View | 130 | Inside Edition | 2 | | 131 | Action News at 1130 P | 2 | View | 132 | The Talk | 2 | | 133 | Person of Interest | 2 | | 134 | Dish Nation | 2 | | 135 | Meet the Press | 2 | View | 136 | The Chew | 2 | | 137 | The Biggest Loser | 2 | | 138 | NBC 10 News | 2 | View | 139 | ABC World News Tonight With David Muir | 2 | View | 140 | Football Night in Philly | 2 | | 141 | Election 2014 In Focus | 2 | | 142 | Fox 29 Game Day Live | 2 | | 143 | Action News 530 AM | 2 | View | 144 | Inside Story | 2 | View | 145 | Como Dice el Dicho | 2 | | 146 | Saturday Night Live | 2 | | 147 | White Collar | 2 | | 148 | The Better Show | 1 | | 149 | Fox29 Sports Sunday | 1 | | 150 | NASCAR Racing | 1 | | 151 | The Amazing Race | 1 | | 152 | Eagles Game Day Kickoff | 1 | | 153 | The Wendy Williams Show | 1 | | 154 | The NFL Today | 1 | | 155 | Open House | 1 | | 156 | La Malquerida | 1 | | 157 | FOX NFL Sunday | 1 | | 158 | Greys Anatomy | 1 | | 159 | Daytime Jeopardy | 1 | | 160 | Chicago Fire | 1 | | 161 | Family Guy | 1 | | 162 | PHL17s In Focus | 1 | | 163 | Breakfast with the Candidates | 1 | | 164 | Chasing | 1 | | 165 | The Mysteries of Laura | 1 | | 166 | The Mass | 1 | | 167 | Bones | 1 | | 168 | ABC World News Tonight | 1 | View | 169 | NFL Kickoff 2014 | 1 | | 170 | Comics Unleashed With Byron Allen | 1 | | 171 | Extant | 1 | | 172 | Quiero Amarte | 1 | | 173 | Glee | 1 | | 174 | The Office | 1 | | 175 | Hot Bench | 1 | | 176 | General Hospital | 1 | | 177 | Chicago PD | 1 | | 178 | On the Money | 1 | | 179 | The OT | 1 | | 180 | 20/20 | 1 | | 181 | NBC 10 News at 5am | 1 | View | 182 | Bachelor in Paradise | 1 | | 183 | How to Get Away With Murder | 1 | | 184 | American Ninja Warrior | 1 | | 185 | The Secret Lives of Pets With Hoda Kotb | 1 | |
| All Shows Featuring "job"Rank | Show | Airings | Preview |
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1 | Action News | 271 | View | 2 | Good Day Philadelphia | 196 | View | 3 | Today | 177 | View | 4 | Eyewitness News at 6 | 154 | View | 5 | Good Morning America | 138 | View | 6 | Action News at Ten on PHL17 | 117 | View | 7 | Eyewitness News at 5 | 110 | View | 8 | Eyewitness News at 11 | 99 | View | 9 | NBC 10 News at 5pm | 98 | View | 10 | NBC 10 News at 6pm | 88 | View | 11 | Fox 29 News at 10 | 85 | View | 12 | Jeopardy | 80 | | 13 | NBC 10 News at 11p | 79 | View | 14 | CBS This Morning | 75 | View | 15 | Dr. Phil | 70 | | 16 | Late Show With David Letterman | 68 | | 17 | Judge Judy | 66 | | 18 | Wheel of Fortune | 65 | | 19 | The Tonight Show Starring Jimmy Fallon | 65 | | 20 | NBC 10 News at 4pm | 63 | View | 21 | Fox 29 Morning News at 6a | 62 | View | 22 | Good Day Philadelphia at 9 | 62 | View | 23 | The Ellen DeGeneres Show | 57 | | 24 | Action News 600 PM | 56 | View | 25 | Live With Kelly and Michael | 55 | | 26 | Action News 530 PM | 48 | View | 27 | FOX 29 News at Five | 48 | View | 28 | NBC 10 News Today at 600a | 46 | View | 29 | Access Hollywood | 44 | | 30 | Action News at 4pm | 43 | View | 31 | Rachael Ray | 43 | | 32 | Talk Philly | 42 | | 33 | The Insider | 41 | | 34 | Extra | 37 | | 35 | NBC Nightly News | 36 | View | 36 | NBC 10 News Today at 11a | 33 | View | 37 | Entertainment Tonight | 33 | | 38 | The Doctors | 32 | | 39 | Family Feud | 32 | | 40 | Action News 500 PM | 32 | View | 41 | Eyewitness News at 530 | 30 | View | 42 | Steve Harvey | 29 | | 43 | Modern Family | 27 | | 44 | The Late Late Show With Craig Ferguson | 27 | | 45 | Fox29 Weekend | 26 | | 46 | Fox 29 News at 6PM | 25 | View | 47 | The Dr. Oz Show | 22 | | 48 | Jimmy Kimmel Live | 21 | | 49 | Lets Make a Deal | 21 | | 50 | The Meredith Vieira Show | 20 | | 51 | Law Order Special Victims Unit | 19 | | 52 | The Price Is Right | 19 | | 53 | The Talk | 19 | | 54 | Action News Weekend | 19 | View | 55 | Judge Mathis | 18 | | 56 | CBS Evening News With Scott Pelley | 18 | View | 57 | The Big Bang Theory | 18 | | 58 | The View | 16 | | 59 | The Peoples Court | 16 | | 60 | NBC 10 News Today at 500a | 16 | View | 61 | ABC World News Tonight With David Muir | 15 | View | 62 | Hot Bench | 15 | | 63 | NBC 10 News at 9am | 15 | View | 64 | NBC 10 News Today at 530a | 14 | View | 65 | Eyewitness News at 7am | 14 | View | 66 | Chasing | 14 | | 67 | NBC 10 News at 6am | 14 | View | 68 | Fox 29 Morning News at 5a | 13 | View | 69 | NBC 10 News Today at 430a | 13 | View | 70 | College Football | 13 | | 71 | Inside Edition | 12 | | 72 | Despierta America | 12 | | 73 | Eyewitness News at 430am | 11 | View | 74 | Early Today | 11 | View | 75 | Eyewitness News on the CW Philly | 11 | View | 76 | The Queen Latifah Show | 11 | | 77 | Dish Nation | 11 | | 78 | CBS News Sunday Morning | 11 | View | 79 | The Voice | 11 | | 80 | Eyewitness News at 8am | 10 | View | 81 | The Young and the Restless | 10 | | 82 | NBC 10 News at 530a | 10 | View | 83 | The Good Wife | 10 | | 84 | Action News Weekend 7AM | 10 | View | 85 | CBS This Morning Saturday | 9 | View | 86 | CSI Crime Scene Investigation | 9 | | 87 | Football Night in America | 8 | | 88 | Mike Molly | 8 | | 89 | Face the Nation | 8 | View | 90 | Fox Sports Sunday | 7 | | 91 | TMZ Live | 7 | | 92 | Nightline | 7 | View | 93 | Anger Management | 7 | | 94 | Fox 29 Morning News at 4a | 7 | View | 95 | The Simpsons | 6 | | 96 | NBC 10 News at 10am | 6 | View | 97 | Eyewitness News at 6am | 6 | View | 98 | Two and a Half Men | 6 | | 99 | Meet the Press | 6 | View | 100 | NFL Football | 6 | | 101 | Blue Bloods | 6 | | 102 | Inside the Eagles | 6 | | 103 | Dancing With the Stars | 6 | | 104 | Saturday Night Live | 6 | | 105 | Madam Secretary | 6 | | 106 | 48 Hours | 5 | | 107 | Stalker | 5 | | 108 | Person of Interest | 5 | | 109 | Days of our Lives | 5 | | 110 | Noticias 65 | 5 | View | 111 | Who Wants to Be a Millionaire | 5 | | 112 | In Depth With Graham Bensinger | 5 | | 113 | Noticiero 65 Edicion Nocturna | 5 | View | 114 | Fox 29 Game Day Live | 5 | | 115 | Noticiero Univision | 5 | View | 116 | Election 2014 In Focus | 5 | | 117 | Primer Impacto | 5 | View | 118 | The Wendy Williams Show | 4 | | 119 | The Bold and the Beautiful | 4 | | 120 | Late Night With Seth Meyers | 4 | | 121 | FOX News Sunday With Chris Wallace | 4 | View | 122 | Paid Programming | 4 | | 123 | Daytime Jeopardy | 4 | | 124 | Castle | 4 | | 125 | TMZ | 4 | | 126 | The Mysteries of Laura | 4 | | 127 | The Office | 4 | | 128 | Action News 530 AM | 4 | View | 129 | Inside Story | 4 | View | 130 | The Blacklist | 4 | | 131 | Dateline NBC | 4 | View | 132 | Hawaii Five-0 | 4 | | 133 | 60 Minutes | 4 | View | 134 | Animation Domination High-Def | 4 | | 135 | NBC 10 News at 7am | 4 | View | 136 | Eagles Game Day Kickoff | 3 | | 137 | NCIS New Orleans | 3 | | 138 | Action News Weekend 6AM | 3 | View | 139 | This Week With George Stephanopoulos | 3 | View | 140 | ABC World News Now | 3 | View | 141 | World Series Pregame | 3 | | 142 | Bones | 3 | | 143 | General Hospital | 3 | | 144 | La Gata | 3 | | 145 | Sports Zone | 3 | | 146 | The Chew | 3 | | 147 | Chicago PD | 3 | | 148 | NBC 10 News at 5am | 3 | View | 149 | Hoy | 2 | | 150 | The Better Show | 2 | | 151 | Fox29 Sports Show | 2 | | 152 | Gracepoint | 2 | | 153 | FOX NFL Sunday | 2 | | 154 | FOX29 News at 11 | 2 | View | 155 | Parenthood | 2 | | 156 | The NFL Today | 2 | | 157 | Chicago Fire | 2 | | 158 | Scorpion | 2 | | 159 | Last Call With Carson Daly | 2 | | 160 | Football Night in Philly | 2 | | 161 | Survivor | 2 | | 162 | The King of Queens | 2 | | 163 | Shark Tank | 2 | | 164 | NBC 10 High School Blitz | 2 | | 165 | On the Money | 2 | | 166 | White Collar | 2 | | 167 | OK TV | 2 | | 168 | Como Dice el Dicho | 2 | | 169 | Storm Stories | 1 | | 170 | Hells Kitchen | 1 | | 171 | Eyewitness News Sunday | 1 | View | 172 | Forever | 1 | | 173 | NCIS Los Angeles | 1 | | 174 | How I Met Your Mother | 1 | | 175 | A to Z | 1 | | 176 | Red Band Society | 1 | | 177 | Americas Got Talent | 1 | | 178 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 1 | | 179 | Motorcycle Racing | 1 | | 180 | La Malquerida | 1 | | 181 | Jerry Springer | 1 | | 182 | Philly Pheud | 1 | | 183 | Constantine | 1 | | 184 | Maury | 1 | | 185 | ABC World News Tonight | 1 | View | 186 | The Walking Dead | 1 | | 187 | Comics Unleashed With Byron Allen | 1 | | 188 | FOX 29 News Special | 1 | View | 189 | World of X Games | 1 | | 190 | The Mass | 1 | | 191 | Seinfeld | 1 | | 192 | NBC 10 News | 1 | View | 193 | Supreme Justice With Judge Karen Mills | 1 | | 194 | Celebrity Name Game | 1 | | 195 | Quiero Amarte | 1 | | 196 | Glee | 1 | | 197 | Eagles Game Plan | 1 | | 198 | NFL Postgame | 1 | | 199 | The Biggest Loser | 1 | | 200 | 2014 Breeders Cup | 1 | | 201 | Scandal | 1 | | 202 | Inside Edition Weekend | 1 | | 203 | Healthy Meals in Minutes | 1 | | 204 | How to Get Away With Murder | 1 | | 205 | Criminal Minds | 1 | | 206 | Cougar Town | 1 | 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The Philly Political Media Watch Project
See more information about this project.