Summary Statistics
The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.
Total number of airings of all ads matching your queries | Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate) |
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Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate). |
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Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily |
Daily Timeline
The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "school" shown to the left of the center line and results for "job" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).
Ad Listing
The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.
Advertisements Featuring "school" | Advertisements Featuring "job" |
Show Listing
The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.
All Shows Featuring "school"Rank | Show | Airings | Preview |
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1 | Action News | 166 | View | 2 | Good Day Philadelphia | 128 | View | 3 | Today | 126 | View | 4 | Good Morning America | 104 | View | 5 | Eyewitness News at 6 | 87 | View | 6 | Fox 29 News at 10 | 75 | View | 7 | NBC 10 News at 6pm | 67 | View | 8 | NBC 10 News at 11p | 64 | View | 9 | Eyewitness News at 11 | 62 | View | 10 | Family Feud | 54 | | 11 | Action News at Ten on PHL17 | 54 | View | 12 | Action News 600 PM | 52 | View | 13 | Eyewitness News at 5 | 52 | View | 14 | CBS This Morning | 48 | View | 15 | Fox 29 Morning News at 6a | 47 | View | 16 | The Tonight Show Starring Jimmy Fallon | 46 | | 17 | NBC 10 News at 5pm | 45 | View | 18 | Jeopardy | 39 | | 19 | NBC 10 News at 4pm | 36 | View | 20 | Wheel of Fortune | 35 | | 21 | Late Show With David Letterman | 34 | | 22 | FOX 29 News at Five | 34 | View | 23 | NBC 10 News Today at 600a | 34 | View | 24 | Good Day Philadelphia at 9 | 33 | View | 25 | Modern Family | 33 | | 26 | Dr. Phil | 32 | | 27 | The Ellen DeGeneres Show | 30 | | 28 | Judge Judy | 29 | | 29 | Action News 530 PM | 29 | View | 30 | Extra | 26 | | 31 | The Insider | 21 | | 32 | Access Hollywood | 20 | | 33 | Talk Philly | 18 | | 34 | Eyewitness News at 8am | 16 | View | 35 | Judge Mathis | 16 | | 36 | NBC 10 News Today at 11a | 16 | View | 37 | CBS This Morning Saturday | 16 | View | 38 | Live With Kelly and Michael | 15 | | 39 | Rachael Ray | 15 | | 40 | Action News at 4pm | 15 | View | 41 | NBC 10 News at 9am | 15 | View | 42 | Eyewitness News at 7am | 15 | View | 43 | Lets Make a Deal | 14 | | 44 | NBC 10 News Today at 500a | 14 | View | 45 | The Big Bang Theory | 14 | | 46 | Jimmy Kimmel Live | 13 | | 47 | The Price Is Right | 13 | | 48 | Action News Weekend 7AM | 13 | View | 49 | NBC Nightly News | 12 | View | 50 | NBC 10 News Today at 430a | 12 | View | 51 | Action News Weekend | 12 | View | 52 | Fox 29 News at 6PM | 12 | View | 53 | Despierta America | 12 | | 54 | The Meredith Vieira Show | 12 | | 55 | College Football | 11 | | 56 | Early Today | 11 | View | 57 | Eyewitness News at 530 | 11 | View | 58 | Steve Harvey | 10 | | 59 | The Doctors | 10 | | 60 | NBC 10 News Today at 530a | 10 | View | 61 | In Depth With Graham Bensinger | 9 | | 62 | Entertainment Tonight | 9 | | 63 | Action News 500 PM | 9 | View | 64 | The Good Wife | 9 | | 65 | CBS News Sunday Morning | 9 | View | 66 | Eyewitness News on the CW Philly | 8 | View | 67 | NFL Football | 8 | | 68 | Days of our Lives | 8 | | 69 | The Late Late Show With Craig Ferguson | 8 | | 70 | The Voice | 7 | | 71 | Dancing With the Stars | 7 | | 72 | Inside the Eagles | 6 | | 73 | NBC 10 News at 6am | 6 | View | 74 | Nightline | 6 | View | 75 | Two and a Half Men | 6 | | 76 | Animation Domination High-Def | 6 | | 77 | The Peoples Court | 6 | | 78 | NBC 10 News at 530a | 6 | View | 79 | Shark Tank | 6 | | 80 | Law Order Special Victims Unit | 6 | | 81 | Face the Nation | 6 | View | 82 | Fox 29 Morning News at 4a | 6 | View | 83 | Noticiero 65 Edicion Nocturna | 5 | View | 84 | The Blacklist | 5 | | 85 | Football Night in America | 5 | | 86 | NBC 10 News at 7am | 5 | View | 87 | Noticiero Univision | 5 | View | 88 | 60 Minutes | 5 | View | 89 | Action News Weekend 6AM | 5 | View | 90 | Noticias 65 | 5 | View | 91 | Primer Impacto | 5 | View | 92 | Madam Secretary | 5 | | 93 | Americas Got Talent | 4 | | 94 | The View | 4 | | 95 | The Young and the Restless | 4 | | 96 | Blue Bloods | 4 | | 97 | Fox29 Sports Show | 4 | | 98 | Castle | 4 | | 99 | Fox Sports Sunday | 4 | | 100 | The Queen Latifah Show | 4 | | 101 | Eyewitness News at 6am | 4 | View | 102 | Late Night With Seth Meyers | 3 | | 103 | TMZ Live | 3 | | 104 | Fox 29 Morning News at 5a | 3 | View | 105 | Anger Management | 3 | | 106 | Sports Zone | 3 | | 107 | NFL Thursday Night Kickoff | 3 | | 108 | La Gata | 3 | | 109 | NBC 10 High School Blitz | 3 | | 110 | Fox29 Weekend | 3 | | 111 | Dateline NBC | 3 | View | 112 | Eyewitness News Sunday | 3 | View | 113 | Scandal | 3 | | 114 | Paid Programming | 3 | | 115 | The Dr. Oz Show | 3 | | 116 | CBS Evening News With Scott Pelley | 3 | View | 117 | Seinfeld | 3 | | 118 | CSI Crime Scene Investigation | 3 | | 119 | NCIS New Orleans | 3 | | 120 | Who Wants to Be a Millionaire | 3 | | 121 | FOX News Sunday With Chris Wallace | 3 | View | 122 | NBC 10 News at 10am | 3 | View | 123 | Eye Opener | 3 | | 124 | Eyewitness News at 430am | 2 | View | 125 | Dish Nation | 2 | | 126 | Fox 29 Game Day Live | 2 | | 127 | The Simpsons | 2 | | 128 | Person of Interest | 2 | | 129 | Meet the Press | 2 | View | 130 | Hoy | 2 | | 131 | Football Night in Philly | 2 | | 132 | Saturday Night Live | 2 | | 133 | ABC World News Tonight With David Muir | 2 | View | 134 | The Chew | 2 | | 135 | The Talk | 2 | | 136 | The Biggest Loser | 2 | | 137 | Action News 530 AM | 2 | View | 138 | The Bold and the Beautiful | 2 | | 139 | NBC 10 News | 2 | View | 140 | 48 Hours | 2 | | 141 | White Collar | 2 | | 142 | Inside Story | 2 | View | 143 | Action News at 1130 P | 2 | View | 144 | Election 2014 In Focus | 2 | | 145 | Inside Edition | 2 | | 146 | Como Dice el Dicho | 2 | | 147 | Under the Dome | 2 | | 148 | Daytime Jeopardy | 1 | | 149 | Family Guy | 1 | | 150 | La Malquerida | 1 | | 151 | Bones | 1 | | 152 | Hot Bench | 1 | | 153 | The NFL Today | 1 | | 154 | The Secret Lives of Pets With Hoda Kotb | 1 | | 155 | American Ninja Warrior | 1 | | 156 | General Hospital | 1 | | 157 | FOX NFL Sunday | 1 | | 158 | The Mass | 1 | | 159 | Chicago PD | 1 | | 160 | The Better Show | 1 | | 161 | The Office | 1 | | 162 | How to Get Away With Murder | 1 | | 163 | PHL17s In Focus | 1 | | 164 | On the Money | 1 | | 165 | Chicago Fire | 1 | | 166 | Breakfast with the Candidates | 1 | | 167 | Quiero Amarte | 1 | | 168 | The OT | 1 | | 169 | ABC World News Tonight | 1 | View | 170 | The Amazing Race | 1 | | 171 | The Wendy Williams Show | 1 | | 172 | The Mysteries of Laura | 1 | | 173 | NFL Kickoff 2014 | 1 | | 174 | Fox29 Sports Sunday | 1 | | 175 | Chasing | 1 | | 176 | 20/20 | 1 | | 177 | Extant | 1 | | 178 | NBC 10 News at 5am | 1 | View | 179 | Eagles Game Day Kickoff | 1 | | 180 | Comics Unleashed With Byron Allen | 1 | | 181 | Open House | 1 | | 182 | NASCAR Racing | 1 | | 183 | Glee | 1 | | 184 | Bachelor in Paradise | 1 | | 185 | Greys Anatomy | 1 | |
| All Shows Featuring "job"Rank | Show | Airings | Preview |
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1 | Action News | 271 | View | 2 | Good Day Philadelphia | 196 | View | 3 | Today | 177 | View | 4 | Eyewitness News at 6 | 154 | View | 5 | Good Morning America | 138 | View | 6 | Action News at Ten on PHL17 | 117 | View | 7 | Eyewitness News at 5 | 110 | View | 8 | Eyewitness News at 11 | 99 | View | 9 | NBC 10 News at 5pm | 98 | View | 10 | NBC 10 News at 6pm | 88 | View | 11 | Fox 29 News at 10 | 85 | View | 12 | Jeopardy | 80 | | 13 | NBC 10 News at 11p | 79 | View | 14 | CBS This Morning | 75 | View | 15 | Dr. Phil | 70 | | 16 | Late Show With David Letterman | 68 | | 17 | Judge Judy | 66 | | 18 | Wheel of Fortune | 65 | | 19 | The Tonight Show Starring Jimmy Fallon | 65 | | 20 | NBC 10 News at 4pm | 63 | View | 21 | Good Day Philadelphia at 9 | 62 | View | 22 | Fox 29 Morning News at 6a | 62 | View | 23 | The Ellen DeGeneres Show | 57 | | 24 | Action News 600 PM | 56 | View | 25 | Live With Kelly and Michael | 55 | | 26 | Action News 530 PM | 48 | View | 27 | FOX 29 News at Five | 48 | View | 28 | NBC 10 News Today at 600a | 46 | View | 29 | Access Hollywood | 44 | | 30 | Action News at 4pm | 43 | View | 31 | Rachael Ray | 43 | | 32 | Talk Philly | 42 | | 33 | The Insider | 41 | | 34 | Extra | 37 | | 35 | NBC Nightly News | 36 | View | 36 | NBC 10 News Today at 11a | 33 | View | 37 | Entertainment Tonight | 33 | | 38 | Action News 500 PM | 32 | View | 39 | The Doctors | 32 | | 40 | Family Feud | 32 | | 41 | Eyewitness News at 530 | 30 | View | 42 | Steve Harvey | 29 | | 43 | The Late Late Show With Craig Ferguson | 27 | | 44 | Modern Family | 27 | | 45 | Fox29 Weekend | 26 | | 46 | Fox 29 News at 6PM | 25 | View | 47 | The Dr. Oz Show | 22 | | 48 | Lets Make a Deal | 21 | | 49 | Jimmy Kimmel Live | 21 | | 50 | The Meredith Vieira Show | 20 | | 51 | The Price Is Right | 19 | | 52 | Law Order Special Victims Unit | 19 | | 53 | The Talk | 19 | | 54 | Action News Weekend | 19 | View | 55 | The Big Bang Theory | 18 | | 56 | CBS Evening News With Scott Pelley | 18 | View | 57 | Judge Mathis | 18 | | 58 | The Peoples Court | 16 | | 59 | NBC 10 News Today at 500a | 16 | View | 60 | The View | 16 | | 61 | ABC World News Tonight With David Muir | 15 | View | 62 | NBC 10 News at 9am | 15 | View | 63 | Hot Bench | 15 | | 64 | Chasing | 14 | | 65 | Eyewitness News at 7am | 14 | View | 66 | NBC 10 News Today at 530a | 14 | View | 67 | NBC 10 News at 6am | 14 | View | 68 | NBC 10 News Today at 430a | 13 | View | 69 | Fox 29 Morning News at 5a | 13 | View | 70 | College Football | 13 | | 71 | Inside Edition | 12 | | 72 | Despierta America | 12 | | 73 | The Queen Latifah Show | 11 | | 74 | CBS News Sunday Morning | 11 | View | 75 | Early Today | 11 | View | 76 | The Voice | 11 | | 77 | Eyewitness News at 430am | 11 | View | 78 | Eyewitness News on the CW Philly | 11 | View | 79 | Dish Nation | 11 | | 80 | Action News Weekend 7AM | 10 | View | 81 | The Good Wife | 10 | | 82 | NBC 10 News at 530a | 10 | View | 83 | Eyewitness News at 8am | 10 | View | 84 | The Young and the Restless | 10 | | 85 | CBS This Morning Saturday | 9 | View | 86 | CSI Crime Scene Investigation | 9 | | 87 | Face the Nation | 8 | View | 88 | Mike Molly | 8 | | 89 | Football Night in America | 8 | | 90 | Fox 29 Morning News at 4a | 7 | View | 91 | Fox Sports Sunday | 7 | | 92 | TMZ Live | 7 | | 93 | Anger Management | 7 | | 94 | Nightline | 7 | View | 95 | NBC 10 News at 10am | 6 | View | 96 | Eyewitness News at 6am | 6 | View | 97 | Madam Secretary | 6 | | 98 | The Simpsons | 6 | | 99 | Two and a Half Men | 6 | | 100 | Meet the Press | 6 | View | 101 | Dancing With the Stars | 6 | | 102 | NFL Football | 6 | | 103 | Saturday Night Live | 6 | | 104 | Blue Bloods | 6 | | 105 | Inside the Eagles | 6 | | 106 | Noticias 65 | 5 | View | 107 | Who Wants to Be a Millionaire | 5 | | 108 | Primer Impacto | 5 | View | 109 | Election 2014 In Focus | 5 | | 110 | Days of our Lives | 5 | | 111 | 48 Hours | 5 | | 112 | Fox 29 Game Day Live | 5 | | 113 | Person of Interest | 5 | | 114 | Stalker | 5 | | 115 | Noticiero Univision | 5 | View | 116 | Noticiero 65 Edicion Nocturna | 5 | View | 117 | In Depth With Graham Bensinger | 5 | | 118 | Hawaii Five-0 | 4 | | 119 | Inside Story | 4 | View | 120 | FOX News Sunday With Chris Wallace | 4 | View | 121 | The Wendy Williams Show | 4 | | 122 | The Mysteries of Laura | 4 | | 123 | Action News 530 AM | 4 | View | 124 | 60 Minutes | 4 | View | 125 | The Bold and the Beautiful | 4 | | 126 | Castle | 4 | | 127 | NBC 10 News at 7am | 4 | View | 128 | TMZ | 4 | | 129 | Dateline NBC | 4 | View | 130 | The Office | 4 | | 131 | Paid Programming | 4 | | 132 | Animation Domination High-Def | 4 | | 133 | Daytime Jeopardy | 4 | | 134 | Late Night With Seth Meyers | 4 | | 135 | The Blacklist | 4 | | 136 | World Series Pregame | 3 | | 137 | NBC 10 News at 5am | 3 | View | 138 | Eagles Game Day Kickoff | 3 | | 139 | The Chew | 3 | | 140 | NCIS New Orleans | 3 | | 141 | Action News Weekend 6AM | 3 | View | 142 | ABC World News Now | 3 | View | 143 | General Hospital | 3 | | 144 | La Gata | 3 | | 145 | Chicago PD | 3 | | 146 | This Week With George Stephanopoulos | 3 | View | 147 | Bones | 3 | | 148 | Sports Zone | 3 | | 149 | White Collar | 2 | | 150 | Shark Tank | 2 | | 151 | Survivor | 2 | | 152 | Last Call With Carson Daly | 2 | | 153 | Como Dice el Dicho | 2 | | 154 | Scorpion | 2 | | 155 | Parenthood | 2 | | 156 | The King of Queens | 2 | | 157 | FOX NFL Sunday | 2 | | 158 | Fox29 Sports Show | 2 | | 159 | NBC 10 High School Blitz | 2 | | 160 | The Better Show | 2 | | 161 | Hoy | 2 | | 162 | Gracepoint | 2 | | 163 | Football Night in Philly | 2 | | 164 | On the Money | 2 | | 165 | Chicago Fire | 2 | | 166 | OK TV | 2 | | 167 | The NFL Today | 2 | | 168 | FOX29 News at 11 | 2 | View | 169 | Forever | 1 | | 170 | Eagles Game Plan | 1 | | 171 | Criminal Minds | 1 | | 172 | Celebrity Name Game | 1 | | 173 | Comics Unleashed With Byron Allen | 1 | | 174 | Glee | 1 | | 175 | Supreme Justice With Judge Karen Mills | 1 | | 176 | Seinfeld | 1 | | 177 | Quiero Amarte | 1 | | 178 | ABC World News Tonight | 1 | View | 179 | The Biggest Loser | 1 | | 180 | Jerry Springer | 1 | | 181 | Healthy Meals in Minutes | 1 | | 182 | NFL Postgame | 1 | | 183 | Philly Pheud | 1 | | 184 | Motorcycle Racing | 1 | | 185 | NBC 10 News | 1 | View | 186 | Storm Stories | 1 | | 187 | The Mass | 1 | | 188 | Cougar Town | 1 | | 189 | The Walking Dead | 1 | | 190 | Eyewitness News Sunday | 1 | View | 191 | Scandal | 1 | | 192 | How to Get Away With Murder | 1 | | 193 | World of X Games | 1 | | 194 | Constantine | 1 | | 195 | Countdown to the CMA Awards 15 Songs That Changed Country Music | 1 | | 196 | Americas Got Talent | 1 | | 197 | La Malquerida | 1 | | 198 | Inside Edition Weekend | 1 | | 199 | Red Band Society | 1 | | 200 | A to Z | 1 | | 201 | Maury | 1 | | 202 | NCIS Los Angeles | 1 | | 203 | Hells Kitchen | 1 | | 204 | FOX 29 News Special | 1 | View | 205 | How I Met Your Mother | 1 | | 206 | 2014 Breeders Cup | 1 | |
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The Philly Political Media Watch Project
See more information about this project.