Philly 2014 Political Ad Trends Viewer


Trends Viewer: Philly Political Media Watch Project

Welcome to the interactive Trends Viewer tool designed to allow you to explore the data underlying the Philly Political Media Watch Project of the Internet Archive's TV News Archive! From September 1, 2014 through the election of November 4, 2014, 7 television stations in the Philadelphia market were monitored to identify all politically-related advertisements. In all, 74 distinct political advertisements were identified which collectively aired 13,675 times during the 65 day monitoring period. Each advertisement was assessed for time devoted to functional content, using the approach elaborated by William Benoit, Ph.D., most recently in his 2014 book, A Functional Analysis of Political Television Advertisements. Archive staff scored each ad along the dimensions of "Acclaim" (positive comments about candidate), "Attack" (negative comments about opposing candidate), and "Defend" (defending candidate against attacks by opposing candidate), along with typing up a transcript of its spoken content. A similar approach was taken by a team at the University of Delaware's Center for Community Research and Service lead by Associate Professor Danilo Yanich, in their study, Political Ads & Local TV News - Philly 2014.

Note that you will find some oddities in the data due to the way in which the human coding cataloged the advertisements. Each ad was categorized with the name of the primary candidate discussed, meaning that an attack ad run by one candidate against another will be cataloged under the second one's name, even if the other half of the advertisement lauds the candidate running the ad. This will yield nuanced results, such as comparing the ads focusing on Aimee Belgard vs those sponsored on her behalf.

This tool allows you to interactively explore and visualize the resulting trends (the raw datasets are also available for download). Using the form below, you can select any pair of candidates, parties, races, status, win/lost, sponsor, sponsor type, television channel, or even keywords found in the transcripts, or any combination therein, to compare their respective trends during the 2014 election cycle. If you specify multiple options they will be combined together. For example, you can compare ads focusing on Tom Corbett that were paid by Tom Corbett for Governor vs those paid for by Tom Wolf for Governor. Or, compare all ads mentioning the two candidates from any sponsor. Or ads focusing on candidates that ultimately won vs lost. Or, compare the ads run by the Philadelphia Federation of Teachers vs those run by the House Majority PAC. Or, those mentioning "school" vs "job" in the transcript of the ad. Or, simply, view the overall trends for all 13,675 advertisement airings.

Search #1

Use the dropdowns below to select your first query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:


Search #2

Use the dropdowns below to select your second query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Select All Advertisements:





Summary Statistics

The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.



Total number of airings of all ads matching your queries

Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate)



Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily



Daily Timeline

The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "school" shown to the left of the center line and results for "job" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).




Ad Listing

The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.

Advertisements Featuring "school"

Times Aired: 357
Times Aired: 290
Times Aired: 270
Times Aired: 266
Times Aired: 260
Times Aired: 188
Times Aired: 178
Times Aired: 159
Times Aired: 153
Times Aired: 135
Times Aired: 82
Times Aired: 71
Times Aired: 51
Times Aired: 41
Times Aired: 9

Advertisements Featuring "job"

Times Aired: 515
Times Aired: 500
Times Aired: 371
Times Aired: 357
Times Aired: 307
Times Aired: 293
Times Aired: 268
Times Aired: 246
Times Aired: 178
Times Aired: 153
Times Aired: 129
Times Aired: 114
Times Aired: 111
Times Aired: 87
Times Aired: 85
Times Aired: 85
Times Aired: 71
Times Aired: 58
Times Aired: 51
Times Aired: 46
Times Aired: 41
Times Aired: 32
Times Aired: 31
Times Aired: 15
Times Aired: 8
Times Aired: 3



Show Listing

The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.

All Shows Featuring "school"

RankShowAiringsPreview
1Action News166View
2Good Day Philadelphia128View
3Today126View
4Good Morning America104View
5Eyewitness News at 687View
6Fox 29 News at 1075View
7NBC 10 News at 6pm67View
8NBC 10 News at 11p64View
9Eyewitness News at 1162View
10Family Feud54
11Action News at Ten on PHL1754View
12Eyewitness News at 552View
13Action News 600 PM52View
14CBS This Morning48View
15Fox 29 Morning News at 6a47View
16The Tonight Show Starring Jimmy Fallon46
17NBC 10 News at 5pm45View
18Jeopardy39
19NBC 10 News at 4pm36View
20Wheel of Fortune35
21NBC 10 News Today at 600a34View
22FOX 29 News at Five34View
23Late Show With David Letterman34
24Good Day Philadelphia at 933View
25Modern Family33
26Dr. Phil32
27The Ellen DeGeneres Show30
28Action News 530 PM29View
29Judge Judy29
30Extra26
31The Insider21
32Access Hollywood20
33Talk Philly18
34Eyewitness News at 8am16View
35CBS This Morning Saturday16View
36NBC 10 News Today at 11a16View
37Judge Mathis16
38Live With Kelly and Michael15
39NBC 10 News at 9am15View
40Action News at 4pm15View
41Eyewitness News at 7am15View
42Rachael Ray15
43The Big Bang Theory14
44Lets Make a Deal14
45NBC 10 News Today at 500a14View
46Action News Weekend 7AM13View
47Jimmy Kimmel Live13
48The Price Is Right13
49Despierta America12
50The Meredith Vieira Show12
51Action News Weekend12View
52NBC 10 News Today at 430a12View
53NBC Nightly News12View
54Fox 29 News at 6PM12View
55College Football11
56Eyewitness News at 53011View
57Early Today11View
58NBC 10 News Today at 530a10View
59The Doctors10
60Steve Harvey10
61CBS News Sunday Morning9View
62In Depth With Graham Bensinger9
63Action News 500 PM9View
64The Good Wife9
65Entertainment Tonight9
66The Late Late Show With Craig Ferguson8
67Days of our Lives8
68NFL Football8
69Eyewitness News on the CW Philly8View
70Dancing With the Stars7
71The Voice7
72Inside the Eagles6
73NBC 10 News at 530a6View
74Shark Tank6
75NBC 10 News at 6am6View
76The Peoples Court6
77Nightline6View
78Two and a Half Men6
79Animation Domination High-Def6
80Law Order Special Victims Unit6
81Face the Nation6View
82Fox 29 Morning News at 4a6View
8360 Minutes5View
84Madam Secretary5
85Primer Impacto5View
86NBC 10 News at 7am5View
87Noticiero 65 Edicion Nocturna5View
88The Blacklist5
89Action News Weekend 6AM5View
90Noticiero Univision5View
91Football Night in America5
92Noticias 655View
93Castle4
94Americas Got Talent4
95Fox29 Sports Show4
96The Young and the Restless4
97Fox Sports Sunday4
98The Queen Latifah Show4
99Blue Bloods4
100The View4
101Eyewitness News at 6am4View
102Sports Zone3
103Seinfeld3
104Eyewitness News Sunday3View
105CBS Evening News With Scott Pelley3View
106FOX News Sunday With Chris Wallace3View
107Fox29 Weekend3
108TMZ Live3
109Eye Opener3
110Anger Management3
111NBC 10 News at 10am3View
112NBC 10 High School Blitz3
113CSI Crime Scene Investigation3
114Paid Programming3
115NFL Thursday Night Kickoff3
116Fox 29 Morning News at 5a3View
117Who Wants to Be a Millionaire3
118Late Night With Seth Meyers3
119The Dr. Oz Show3
120Scandal3
121La Gata3
122Dateline NBC3View
123NCIS New Orleans3
124Action News at 1130 P2View
12548 Hours2
126Action News 530 AM2View
127Person of Interest2
128Eyewitness News at 430am2View
129Hoy2
130The Bold and the Beautiful2
131Election 2014 In Focus2
132The Biggest Loser2
133Dish Nation2
134ABC World News Tonight With David Muir2View
135Under the Dome2
136The Simpsons2
137NBC 10 News2View
138Fox 29 Game Day Live2
139Inside Story2View
140White Collar2
141Como Dice el Dicho2
142The Chew2
143Football Night in Philly2
144Saturday Night Live2
145Meet the Press2View
146Inside Edition2
147The Talk2
148Glee1
149NBC 10 News at 5am1View
150ABC World News Tonight1View
151Eagles Game Day Kickoff1
152Chasing1
153The NFL Today1
154NASCAR Racing1
15520/201
156American Ninja Warrior1
157Greys Anatomy1
158La Malquerida1
159On the Money1
160Open House1
161Chicago Fire1
162The Mysteries of Laura1
163The Wendy Williams Show1
164The OT1
165The Office1
166Bachelor in Paradise1
167Bones1
168General Hospital1
169The Better Show1
170Comics Unleashed With Byron Allen1
171NFL Kickoff 20141
172Breakfast with the Candidates1
173The Secret Lives of Pets With Hoda Kotb1
174The Mass1
175PHL17s In Focus1
176Daytime Jeopardy1
177Extant1
178Chicago PD1
179Hot Bench1
180FOX NFL Sunday1
181How to Get Away With Murder1
182Quiero Amarte1
183The Amazing Race1
184Family Guy1
185Fox29 Sports Sunday1

All Shows Featuring "job"

RankShowAiringsPreview
1Action News271View
2Good Day Philadelphia196View
3Today177View
4Eyewitness News at 6154View
5Good Morning America138View
6Action News at Ten on PHL17117View
7Eyewitness News at 5110View
8Eyewitness News at 1199View
9NBC 10 News at 5pm98View
10NBC 10 News at 6pm88View
11Fox 29 News at 1085View
12Jeopardy80
13NBC 10 News at 11p79View
14CBS This Morning75View
15Dr. Phil70
16Late Show With David Letterman68
17Judge Judy66
18Wheel of Fortune65
19The Tonight Show Starring Jimmy Fallon65
20NBC 10 News at 4pm63View
21Good Day Philadelphia at 962View
22Fox 29 Morning News at 6a62View
23The Ellen DeGeneres Show57
24Action News 600 PM56View
25Live With Kelly and Michael55
26FOX 29 News at Five48View
27Action News 530 PM48View
28NBC 10 News Today at 600a46View
29Access Hollywood44
30Action News at 4pm43View
31Rachael Ray43
32Talk Philly42
33The Insider41
34Extra37
35NBC Nightly News36View
36NBC 10 News Today at 11a33View
37Entertainment Tonight33
38Family Feud32
39Action News 500 PM32View
40The Doctors32
41Eyewitness News at 53030View
42Steve Harvey29
43The Late Late Show With Craig Ferguson27
44Modern Family27
45Fox29 Weekend26
46Fox 29 News at 6PM25View
47The Dr. Oz Show22
48Lets Make a Deal21
49Jimmy Kimmel Live21
50The Meredith Vieira Show20
51Action News Weekend19View
52The Price Is Right19
53Law Order Special Victims Unit19
54The Talk19
55CBS Evening News With Scott Pelley18View
56The Big Bang Theory18
57Judge Mathis18
58The Peoples Court16
59The View16
60NBC 10 News Today at 500a16View
61NBC 10 News at 9am15View
62ABC World News Tonight With David Muir15View
63Hot Bench15
64NBC 10 News Today at 530a14View
65Chasing14
66NBC 10 News at 6am14View
67Eyewitness News at 7am14View
68College Football13
69Fox 29 Morning News at 5a13View
70NBC 10 News Today at 430a13View
71Despierta America12
72Inside Edition12
73CBS News Sunday Morning11View
74Eyewitness News at 430am11View
75Dish Nation11
76The Queen Latifah Show11
77Eyewitness News on the CW Philly11View
78The Voice11
79Early Today11View
80Action News Weekend 7AM10View
81NBC 10 News at 530a10View
82The Young and the Restless10
83Eyewitness News at 8am10View
84The Good Wife10
85CSI Crime Scene Investigation9
86CBS This Morning Saturday9View
87Mike Molly8
88Football Night in America8
89Face the Nation8View
90TMZ Live7
91Anger Management7
92Fox Sports Sunday7
93Nightline7View
94Fox 29 Morning News at 4a7View
95Inside the Eagles6
96Madam Secretary6
97NBC 10 News at 10am6View
98The Simpsons6
99NFL Football6
100Blue Bloods6
101Dancing With the Stars6
102Two and a Half Men6
103Eyewitness News at 6am6View
104Saturday Night Live6
105Meet the Press6View
10648 Hours5
107Person of Interest5
108Primer Impacto5View
109Election 2014 In Focus5
110In Depth With Graham Bensinger5
111Noticiero 65 Edicion Nocturna5View
112Days of our Lives5
113Fox 29 Game Day Live5
114Who Wants to Be a Millionaire5
115Noticiero Univision5View
116Stalker5
117Noticias 655View
118Castle4
119FOX News Sunday With Chris Wallace4View
120Action News 530 AM4View
12160 Minutes4View
122The Bold and the Beautiful4
123The Wendy Williams Show4
124The Mysteries of Laura4
125NBC 10 News at 7am4View
126The Office4
127TMZ4
128The Blacklist4
129Paid Programming4
130Hawaii Five-04
131Late Night With Seth Meyers4
132Inside Story4View
133Animation Domination High-Def4
134Daytime Jeopardy4
135Dateline NBC4View
136NBC 10 News at 5am3View
137Sports Zone3
138Eagles Game Day Kickoff3
139ABC World News Now3View
140This Week With George Stephanopoulos3View
141Action News Weekend 6AM3View
142Bones3
143General Hospital3
144The Chew3
145La Gata3
146Chicago PD3
147World Series Pregame3
148NCIS New Orleans3
149FOX29 News at 112View
150Shark Tank2
151Hoy2
152The NFL Today2
153Fox29 Sports Show2
154On the Money2
155Scorpion2
156Chicago Fire2
157Parenthood2
158Survivor2
159The King of Queens2
160NBC 10 High School Blitz2
161Gracepoint2
162Como Dice el Dicho2
163Last Call With Carson Daly2
164White Collar2
165The Better Show2
166Football Night in Philly2
167FOX NFL Sunday2
168OK TV2
169Constantine1
170Seinfeld1
171Glee1
172Criminal Minds1
173Supreme Justice With Judge Karen Mills1
174Jerry Springer1
175Eyewitness News Sunday1View
176ABC World News Tonight1View
177FOX 29 News Special1View
178Americas Got Talent1
179Hells Kitchen1
180Eagles Game Plan1
181The Biggest Loser1
182The Walking Dead1
183Celebrity Name Game1
184La Malquerida1
185Maury1
186Countdown to the CMA Awards 15 Songs That Changed Country Music1
187World of X Games1
1882014 Breeders Cup1
189Forever1
190NCIS Los Angeles1
191Red Band Society1
192NBC 10 News1View
193Inside Edition Weekend1
194Philly Pheud1
195Storm Stories1
196Healthy Meals in Minutes1
197A to Z1
198Scandal1
199The Mass1
200Comics Unleashed With Byron Allen1
201NFL Postgame1
202Motorcycle Racing1
203How I Met Your Mother1
204Quiero Amarte1
205How to Get Away With Murder1
206Cougar Town1




The Philly Political Media Watch Project

See more information about this project.