Philly 2014 Political Ad Trends Viewer


Trends Viewer: Philly Political Media Watch Project

Welcome to the interactive Trends Viewer tool designed to allow you to explore the data underlying the Philly Political Media Watch Project of the Internet Archive's TV News Archive! From September 1, 2014 through the election of November 4, 2014, 7 television stations in the Philadelphia market were monitored to identify all politically-related advertisements. In all, 74 distinct political advertisements were identified which collectively aired 13,675 times during the 65 day monitoring period. Each advertisement was assessed for time devoted to functional content, using the approach elaborated by William Benoit, Ph.D., most recently in his 2014 book, A Functional Analysis of Political Television Advertisements. Archive staff scored each ad along the dimensions of "Acclaim" (positive comments about candidate), "Attack" (negative comments about opposing candidate), and "Defend" (defending candidate against attacks by opposing candidate), along with typing up a transcript of its spoken content. A similar approach was taken by a team at the University of Delaware's Center for Community Research and Service lead by Associate Professor Danilo Yanich, in their study, Political Ads & Local TV News - Philly 2014.

Note that you will find some oddities in the data due to the way in which the human coding cataloged the advertisements. Each ad was categorized with the name of the primary candidate discussed, meaning that an attack ad run by one candidate against another will be cataloged under the second one's name, even if the other half of the advertisement lauds the candidate running the ad. This will yield nuanced results, such as comparing the ads focusing on Aimee Belgard vs those sponsored on her behalf.

This tool allows you to interactively explore and visualize the resulting trends (the raw datasets are also available for download). Using the form below, you can select any pair of candidates, parties, races, status, win/lost, sponsor, sponsor type, television channel, or even keywords found in the transcripts, or any combination therein, to compare their respective trends during the 2014 election cycle. If you specify multiple options they will be combined together. For example, you can compare ads focusing on Tom Corbett that were paid by Tom Corbett for Governor vs those paid for by Tom Wolf for Governor. Or, compare all ads mentioning the two candidates from any sponsor. Or ads focusing on candidates that ultimately won vs lost. Or, compare the ads run by the Philadelphia Federation of Teachers vs those run by the House Majority PAC. Or, those mentioning "school" vs "job" in the transcript of the ad. Or, simply, view the overall trends for all 13,675 advertisement airings.

Search #1

Use the dropdowns below to select your first query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:


Search #2

Use the dropdowns below to select your second query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Select All Advertisements:





Summary Statistics

The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.



Total number of airings of all ads matching your queries

Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate)



Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily



Daily Timeline

The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "school" shown to the left of the center line and results for "job" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).




Ad Listing

The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.

Advertisements Featuring "school"

Times Aired: 357
Times Aired: 290
Times Aired: 270
Times Aired: 266
Times Aired: 260
Times Aired: 188
Times Aired: 178
Times Aired: 159
Times Aired: 153
Times Aired: 135
Times Aired: 82
Times Aired: 71
Times Aired: 51
Times Aired: 41
Times Aired: 9

Advertisements Featuring "job"

Times Aired: 515
Times Aired: 500
Times Aired: 371
Times Aired: 357
Times Aired: 307
Times Aired: 293
Times Aired: 268
Times Aired: 246
Times Aired: 178
Times Aired: 153
Times Aired: 129
Times Aired: 114
Times Aired: 111
Times Aired: 87
Times Aired: 85
Times Aired: 85
Times Aired: 71
Times Aired: 58
Times Aired: 51
Times Aired: 46
Times Aired: 41
Times Aired: 32
Times Aired: 31
Times Aired: 15
Times Aired: 8
Times Aired: 3



Show Listing

The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.

All Shows Featuring "school"

RankShowAiringsPreview
1Action News166View
2Good Day Philadelphia128View
3Today126View
4Good Morning America104View
5Eyewitness News at 687View
6Fox 29 News at 1075View
7NBC 10 News at 6pm67View
8NBC 10 News at 11p64View
9Eyewitness News at 1162View
10Family Feud54
11Action News at Ten on PHL1754View
12Action News 600 PM52View
13Eyewitness News at 552View
14CBS This Morning48View
15Fox 29 Morning News at 6a47View
16The Tonight Show Starring Jimmy Fallon46
17NBC 10 News at 5pm45View
18Jeopardy39
19NBC 10 News at 4pm36View
20Wheel of Fortune35
21NBC 10 News Today at 600a34View
22FOX 29 News at Five34View
23Late Show With David Letterman34
24Modern Family33
25Good Day Philadelphia at 933View
26Dr. Phil32
27The Ellen DeGeneres Show30
28Action News 530 PM29View
29Judge Judy29
30Extra26
31The Insider21
32Access Hollywood20
33Talk Philly18
34Eyewitness News at 8am16View
35NBC 10 News Today at 11a16View
36CBS This Morning Saturday16View
37Judge Mathis16
38Rachael Ray15
39Live With Kelly and Michael15
40Eyewitness News at 7am15View
41NBC 10 News at 9am15View
42Action News at 4pm15View
43Lets Make a Deal14
44NBC 10 News Today at 500a14View
45The Big Bang Theory14
46Jimmy Kimmel Live13
47The Price Is Right13
48Action News Weekend 7AM13View
49Despierta America12
50Action News Weekend12View
51NBC Nightly News12View
52The Meredith Vieira Show12
53Fox 29 News at 6PM12View
54NBC 10 News Today at 430a12View
55Eyewitness News at 53011View
56Early Today11View
57College Football11
58NBC 10 News Today at 530a10View
59The Doctors10
60Steve Harvey10
61Action News 500 PM9View
62The Good Wife9
63Entertainment Tonight9
64CBS News Sunday Morning9View
65In Depth With Graham Bensinger9
66Days of our Lives8
67The Late Late Show With Craig Ferguson8
68Eyewitness News on the CW Philly8View
69NFL Football8
70The Voice7
71Dancing With the Stars7
72Face the Nation6View
73Two and a Half Men6
74Shark Tank6
75Law Order Special Victims Unit6
76Animation Domination High-Def6
77Nightline6View
78Inside the Eagles6
79Fox 29 Morning News at 4a6View
80The Peoples Court6
81NBC 10 News at 6am6View
82NBC 10 News at 530a6View
83Noticias 655View
84The Blacklist5
85Primer Impacto5View
86Noticiero 65 Edicion Nocturna5View
8760 Minutes5View
88Action News Weekend 6AM5View
89Madam Secretary5
90NBC 10 News at 7am5View
91Noticiero Univision5View
92Football Night in America5
93Eyewitness News at 6am4View
94The Young and the Restless4
95Castle4
96Fox29 Sports Show4
97Americas Got Talent4
98Blue Bloods4
99Fox Sports Sunday4
100The View4
101The Queen Latifah Show4
102La Gata3
103Seinfeld3
104Scandal3
105Eyewitness News Sunday3View
106NBC 10 High School Blitz3
107Fox 29 Morning News at 5a3View
108Late Night With Seth Meyers3
109NFL Thursday Night Kickoff3
110TMZ Live3
111Anger Management3
112CSI Crime Scene Investigation3
113Eye Opener3
114Fox29 Weekend3
115Dateline NBC3View
116CBS Evening News With Scott Pelley3View
117FOX News Sunday With Chris Wallace3View
118The Dr. Oz Show3
119Who Wants to Be a Millionaire3
120Sports Zone3
121Paid Programming3
122NCIS New Orleans3
123NBC 10 News at 10am3View
124Inside Story2View
125Como Dice el Dicho2
126Fox 29 Game Day Live2
127Under the Dome2
128Meet the Press2View
129NBC 10 News2View
130Action News at 1130 P2View
131Dish Nation2
132Election 2014 In Focus2
133Football Night in Philly2
13448 Hours2
135Saturday Night Live2
136The Talk2
137Eyewitness News at 430am2View
138The Simpsons2
139The Bold and the Beautiful2
140The Chew2
141Hoy2
142Action News 530 AM2View
143White Collar2
144Person of Interest2
145The Biggest Loser2
146ABC World News Tonight With David Muir2View
147Inside Edition2
148The Office1
149Chasing1
150La Malquerida1
151Greys Anatomy1
152Bones1
153On the Money1
154The Wendy Williams Show1
155Hot Bench1
156Bachelor in Paradise1
157Quiero Amarte1
158Chicago Fire1
159Fox29 Sports Sunday1
160General Hospital1
161ABC World News Tonight1View
162Daytime Jeopardy1
163How to Get Away With Murder1
164Comics Unleashed With Byron Allen1
165NBC 10 News at 5am1View
166The Better Show1
167The Amazing Race1
168The OT1
169The NFL Today1
170The Secret Lives of Pets With Hoda Kotb1
171FOX NFL Sunday1
172Family Guy1
173Breakfast with the Candidates1
174Glee1
175Open House1
176American Ninja Warrior1
177Extant1
178NFL Kickoff 20141
179The Mysteries of Laura1
180Chicago PD1
181NASCAR Racing1
182Eagles Game Day Kickoff1
18320/201
184PHL17s In Focus1
185The Mass1

All Shows Featuring "job"

RankShowAiringsPreview
1Action News271View
2Good Day Philadelphia196View
3Today177View
4Eyewitness News at 6154View
5Good Morning America138View
6Action News at Ten on PHL17117View
7Eyewitness News at 5110View
8Eyewitness News at 1199View
9NBC 10 News at 5pm98View
10NBC 10 News at 6pm88View
11Fox 29 News at 1085View
12Jeopardy80
13NBC 10 News at 11p79View
14CBS This Morning75View
15Dr. Phil70
16Late Show With David Letterman68
17Judge Judy66
18The Tonight Show Starring Jimmy Fallon65
19Wheel of Fortune65
20NBC 10 News at 4pm63View
21Fox 29 Morning News at 6a62View
22Good Day Philadelphia at 962View
23The Ellen DeGeneres Show57
24Action News 600 PM56View
25Live With Kelly and Michael55
26Action News 530 PM48View
27FOX 29 News at Five48View
28NBC 10 News Today at 600a46View
29Access Hollywood44
30Rachael Ray43
31Action News at 4pm43View
32Talk Philly42
33The Insider41
34Extra37
35NBC Nightly News36View
36NBC 10 News Today at 11a33View
37Entertainment Tonight33
38Family Feud32
39Action News 500 PM32View
40The Doctors32
41Eyewitness News at 53030View
42Steve Harvey29
43The Late Late Show With Craig Ferguson27
44Modern Family27
45Fox29 Weekend26
46Fox 29 News at 6PM25View
47The Dr. Oz Show22
48Lets Make a Deal21
49Jimmy Kimmel Live21
50The Meredith Vieira Show20
51Law Order Special Victims Unit19
52The Talk19
53Action News Weekend19View
54The Price Is Right19
55CBS Evening News With Scott Pelley18View
56Judge Mathis18
57The Big Bang Theory18
58NBC 10 News Today at 500a16View
59The Peoples Court16
60The View16
61Hot Bench15
62NBC 10 News at 9am15View
63ABC World News Tonight With David Muir15View
64Chasing14
65NBC 10 News Today at 530a14View
66Eyewitness News at 7am14View
67NBC 10 News at 6am14View
68Fox 29 Morning News at 5a13View
69College Football13
70NBC 10 News Today at 430a13View
71Despierta America12
72Inside Edition12
73Dish Nation11
74Eyewitness News at 430am11View
75Eyewitness News on the CW Philly11View
76The Voice11
77Early Today11View
78CBS News Sunday Morning11View
79The Queen Latifah Show11
80The Young and the Restless10
81Eyewitness News at 8am10View
82The Good Wife10
83Action News Weekend 7AM10View
84NBC 10 News at 530a10View
85CBS This Morning Saturday9View
86CSI Crime Scene Investigation9
87Face the Nation8View
88Mike Molly8
89Football Night in America8
90TMZ Live7
91Anger Management7
92Nightline7View
93Fox Sports Sunday7
94Fox 29 Morning News at 4a7View
95Eyewitness News at 6am6View
96Two and a Half Men6
97Meet the Press6View
98Madam Secretary6
99Saturday Night Live6
100Blue Bloods6
101Inside the Eagles6
102The Simpsons6
103Dancing With the Stars6
104NFL Football6
105NBC 10 News at 10am6View
106Days of our Lives5
107Noticias 655View
108Primer Impacto5View
109Noticiero 65 Edicion Nocturna5View
110Fox 29 Game Day Live5
111Election 2014 In Focus5
11248 Hours5
113Who Wants to Be a Millionaire5
114Noticiero Univision5View
115Stalker5
116Person of Interest5
117In Depth With Graham Bensinger5
118The Office4
119Inside Story4View
120Hawaii Five-04
121The Blacklist4
122Late Night With Seth Meyers4
12360 Minutes4View
124The Wendy Williams Show4
125TMZ4
126NBC 10 News at 7am4View
127Daytime Jeopardy4
128Castle4
129Animation Domination High-Def4
130Dateline NBC4View
131FOX News Sunday With Chris Wallace4View
132The Bold and the Beautiful4
133Paid Programming4
134The Mysteries of Laura4
135Action News 530 AM4View
136La Gata3
137Bones3
138World Series Pregame3
139Action News Weekend 6AM3View
140General Hospital3
141This Week With George Stephanopoulos3View
142NBC 10 News at 5am3View
143Sports Zone3
144The Chew3
145NCIS New Orleans3
146Chicago PD3
147ABC World News Now3View
148Eagles Game Day Kickoff3
149Como Dice el Dicho2
150Survivor2
151NBC 10 High School Blitz2
152On the Money2
153OK TV2
154Gracepoint2
155Shark Tank2
156Chicago Fire2
157The King of Queens2
158Last Call With Carson Daly2
159Football Night in Philly2
160The Better Show2
161The NFL Today2
162Fox29 Sports Show2
163FOX NFL Sunday2
164Parenthood2
165Hoy2
166White Collar2
167FOX29 News at 112View
168Scorpion2
169Seinfeld1
170Countdown to the CMA Awards 15 Songs That Changed Country Music1
171Scandal1
172Red Band Society1
173Eyewitness News Sunday1View
174Motorcycle Racing1
175Jerry Springer1
176NCIS Los Angeles1
177How I Met Your Mother1
178La Malquerida1
179FOX 29 News Special1View
180Celebrity Name Game1
181Inside Edition Weekend1
182Quiero Amarte1
183Forever1
184NBC 10 News1View
185Supreme Justice With Judge Karen Mills1
186ABC World News Tonight1View
187A to Z1
188How to Get Away With Murder1
189Eagles Game Plan1
190Comics Unleashed With Byron Allen1
191Cougar Town1
192The Walking Dead1
193Philly Pheud1
194Americas Got Talent1
195Storm Stories1
196Hells Kitchen1
197Healthy Meals in Minutes1
198World of X Games1
199Maury1
200Glee1
201Criminal Minds1
202Constantine1
2032014 Breeders Cup1
204NFL Postgame1
205The Biggest Loser1
206The Mass1




The Philly Political Media Watch Project

See more information about this project.