Philly 2014 Political Ad Trends Viewer


Trends Viewer: Philly Political Media Watch Project

Welcome to the interactive Trends Viewer tool designed to allow you to explore the data underlying the Philly Political Media Watch Project of the Internet Archive's TV News Archive! From September 1, 2014 through the election of November 4, 2014, 7 television stations in the Philadelphia market were monitored to identify all politically-related advertisements. In all, 74 distinct political advertisements were identified which collectively aired 13,675 times during the 65 day monitoring period. Each advertisement was assessed for time devoted to functional content, using the approach elaborated by William Benoit, Ph.D., most recently in his 2014 book, A Functional Analysis of Political Television Advertisements. Archive staff scored each ad along the dimensions of "Acclaim" (positive comments about candidate), "Attack" (negative comments about opposing candidate), and "Defend" (defending candidate against attacks by opposing candidate), along with typing up a transcript of its spoken content. A similar approach was taken by a team at the University of Delaware's Center for Community Research and Service lead by Associate Professor Danilo Yanich, in their study, Political Ads & Local TV News - Philly 2014.

Note that you will find some oddities in the data due to the way in which the human coding cataloged the advertisements. Each ad was categorized with the name of the primary candidate discussed, meaning that an attack ad run by one candidate against another will be cataloged under the second one's name, even if the other half of the advertisement lauds the candidate running the ad. This will yield nuanced results, such as comparing the ads focusing on Aimee Belgard vs those sponsored on her behalf.

This tool allows you to interactively explore and visualize the resulting trends (the raw datasets are also available for download). Using the form below, you can select any pair of candidates, parties, races, status, win/lost, sponsor, sponsor type, television channel, or even keywords found in the transcripts, or any combination therein, to compare their respective trends during the 2014 election cycle. If you specify multiple options they will be combined together. For example, you can compare ads focusing on Tom Corbett that were paid by Tom Corbett for Governor vs those paid for by Tom Wolf for Governor. Or, compare all ads mentioning the two candidates from any sponsor. Or ads focusing on candidates that ultimately won vs lost. Or, compare the ads run by the Philadelphia Federation of Teachers vs those run by the House Majority PAC. Or, those mentioning "school" vs "job" in the transcript of the ad. Or, simply, view the overall trends for all 13,675 advertisement airings.

Search #1

Use the dropdowns below to select your first query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:


Search #2

Use the dropdowns below to select your second query.
You can select multiple options and they will be combined together.

Focal Candidate:
Focal Candidate Party:
Focal Candidate Status:
Focal Race:
Focal Candidate Outcome:
Ad Sponsor:
Ad Sponsor Type:
Television Channel:
Transcript Keyword:

Select All Advertisements:





Summary Statistics

The four charts below offer a summary of overall trends. See the description under each graph for more detail on what it shows.



Total number of airings of all ads matching your queries

Total airtime of advertisements in minutes, broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate)



Total airtime (in minutes) of advertisements, broken down by television channel, making it possible to see where advertising time was focused and any differences in the kinds of ads run on each channel. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the primary candidate focused on by the ad. An ad may mention multiple candidates, but it is cataloged under the focal candidate that was mentioned the most. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertisements, broken down by the organization paying for the ad, making it possible to see who is paying for ads for/against a given candidate, etc. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).



Total airtime (in minutes) of advertising each candidate ran in shows starting during each hour, making it easy to see what times of day they targeted most heavily



Daily Timeline

The timeline below summarizes the total airtime of advertisements by day over the entire 65 day period, with results for "" shown to the left of the center line and results for "All Advertisements" shown to the right. Airtime is further broken down by the functional type expressed: Acclaim (praising the candidate), Attack (attacking the other candidate), or Defend (countering attacks made by the other candidate).




Ad Listing

The thumbnails below show all of the distinct advertisements matching your queries, ordered by how many times each was aired (see the number below each thumbnail). Click on any thumbnail to view a sample airing of that advertisement.

Advertisements Featuring ""

Advertisements Featuring "All Advertisements"

Times Aired: 531
Times Aired: 515
Times Aired: 500
Times Aired: 452
Times Aired: 421
Times Aired: 412
Times Aired: 412
Times Aired: 382
Times Aired: 371
Times Aired: 357
Times Aired: 354
Times Aired: 307
Times Aired: 294
Times Aired: 293
Times Aired: 291
Times Aired: 290
Times Aired: 271
Times Aired: 270
Times Aired: 268
Times Aired: 268
Times Aired: 266
Times Aired: 262
Times Aired: 260
Times Aired: 248
Times Aired: 246
Times Aired: 246
Times Aired: 245
Times Aired: 223
Times Aired: 221
Times Aired: 220
Times Aired: 193
Times Aired: 188
Times Aired: 184
Times Aired: 181
Times Aired: 179
Times Aired: 178
Times Aired: 165
Times Aired: 159
Times Aired: 157
Times Aired: 154
Times Aired: 153
Times Aired: 149
Times Aired: 142
Times Aired: 135
Times Aired: 129
Times Aired: 119
Times Aired: 114
Times Aired: 111
Times Aired: 100
Times Aired: 95
Times Aired: 87
Times Aired: 85
Times Aired: 85
Times Aired: 82
Times Aired: 77
Times Aired: 71
Times Aired: 66
Times Aired: 58
Times Aired: 51
Times Aired: 51
Times Aired: 46
Times Aired: 41
Times Aired: 36
Times Aired: 32
Times Aired: 31
Times Aired: 23
Times Aired: 15
Times Aired: 13
Times Aired: 11
Times Aired: 10
Times Aired: 9
Times Aired: 8
Times Aired: 3
Times Aired: 3



Show Listing

The specific television shows that a candidate runs their ads during offers powerful insights into the target demographics being sought by each candidate. The tables below summarize the total number of airings of ads matching your criteria that were run during each television show over the 65 day period. For selected news programming, a preview link is provided to view a sample airing of one of the advertisements that ran during that show.

All Shows Featuring ""

RankShowAiringsPreview

All Shows Featuring "All Advertisements"

RankShowAiringsPreview
1Action News852View
2Good Day Philadelphia651View
3Today639View
4Eyewitness News at 6558View
5Good Morning America443View
6Eyewitness News at 5362View
7NBC 10 News at 5pm331View
8Action News at Ten on PHL17313View
9CBS This Morning306View
10NBC 10 News at 6pm286View
11Eyewitness News at 11269View
12Fox 29 News at 10255View
13NBC 10 News at 11p252View
14Judge Judy234
15FOX 29 News at Five233View
16Dr. Phil233
17NBC 10 News Today at 600a228View
18Jeopardy224
19Good Day Philadelphia at 9218View
20NBC 10 News at 4pm214View
21Action News 600 PM207View
22The Ellen DeGeneres Show205
23Fox 29 Morning News at 6a199View
24Late Show With David Letterman184
25The Tonight Show Starring Jimmy Fallon182
26Live With Kelly and Michael170
27Wheel of Fortune164
28Action News 530 PM156View
29Family Feud150
30The Insider132
31Action News at 4pm132View
32Extra127
33Fox 29 News at 6PM126View
34Talk Philly115
35Access Hollywood114
36NBC 10 News Today at 11a110View
37Rachael Ray107
38Modern Family105
39Entertainment Tonight103
40The Doctors99
41Action News 500 PM91View
42Eyewitness News at 53088View
43Lets Make a Deal83
44Steve Harvey75
45The Dr. Oz Show73
46The Price Is Right70
47The Late Late Show With Craig Ferguson70
48Judge Mathis70
49The Big Bang Theory69
50Jimmy Kimmel Live68
51Fox29 Weekend66
52NBC Nightly News62View
53NBC 10 News Today at 500a58View
54The Meredith Vieira Show57
55Action News Weekend57View
56The Talk55
57The View53
58Eyewitness News at 430am52View
59Despierta America51
60Eyewitness News at 7am49View
61Eyewitness News on the CW Philly48View
62NBC 10 News at 9am48View
63Two and a Half Men46
64The Young and the Restless46
65College Football44
66Late Night With Seth Meyers43
67NBC 10 News Today at 530a42View
68Action News Weekend 7AM42View
69CBS News Sunday Morning40View
70CBS Evening News With Scott Pelley39View
71Como Dice el Dicho39
72Law Order Special Victims Unit39
73Eye Opener38
74NBC 10 News at 6am37View
75El Gordo y la Flaca36
76NBC 10 News Today at 430a36View
77Early Today36View
78Primer Impacto Extra36View
79TMZ Live35
80Eyewitness News at 8am34View
81Days of our Lives33
82Nightline33View
83Inside Edition31
84NFL Football29
85Hot Bench29
86The Good Wife29
87CBS This Morning Saturday27View
88Fox 29 Morning News at 5a27View
89The Peoples Court27
90Who Wants to Be a Millionaire24
91The Voice23
92Dish Nation23
93CSI Crime Scene Investigation23
94The Queen Latifah Show22
95Blue Bloods21
96ABC World News Tonight With David Muir21View
97Amorcito Corazon21
98NBC 10 News at 7am20View
99Chasing20
100The Bold and the Beautiful20
101La Familia P. Luche20
102Fox 29 Morning News at 4a19View
103La Rosa de Guadalupe19
104NBC 10 News at 530a19View
105Inside the Eagles19
106Saturday Night Live18
107Football Night in America18
108In Depth With Graham Bensinger17
109NBC 10 News at 10am17View
110TMZ17
111Face the Nation17View
112Dancing With the Stars16
113Hotel Todo Incluido16
114Anger Management15
115La Que No Podia Amar15
116Clasicos de Sabado Gigante14
117Madam Secretary14
118The Simpsons14
119Daytime Jeopardy14
120The Chew14
121Meet the Press14View
122World Series Pregame13
123FOX News Sunday With Chris Wallace13View
124Castle13
125Election 2014 In Focus13
12660 Minutes12View
127Inside Story12View
128Dateline NBC12View
129Mike Molly11
130Shark Tank11
131Animation Domination High-Def11
132Fox Sports Sunday11
133Eyewitness News at 6am11View
134Action News Weekend 6AM10View
135Fox 29 Game Day Live10
136The Blacklist10
137Americas Got Talent10
138Para Volver a Amar10
139How I Met Your Mother9
140The Wendy Williams Show9
141La Gata9
142Fox29 Sports Show9
143Tras la Verdad9
14448 Hours9
145Tu Dia Alegre9
146Stalker9
147NCIS New Orleans8
148Paid Programming8
149Bones8
150Chicago Fire8
151NCIS Los Angeles8
152Seinfeld8
153Chicago PD8
154The Office7
155Scorpion7
156Action News 530 AM7View
157The Better Show7
158Hawaii Five-07
159The Mysteries of Laura7
160Al Punto7
161Person of Interest6
162Scandal6
163NBC 10 High School Blitz6
164The King of Queens6
165NFL Thursday Night Kickoff6
166Football Night in Philly6
167Sports Zone6
168Noticiero Univision Fin de Semana6View
169Primer Impacto6View
170Noticiero Univision6View
171Parenthood6
172The Steve Wilkos Show5
173Eyewitness News Sunday5View
174Noticias 655View
175Action News at 1130 P5View
176This Week With George Stephanopoulos5View
177FOX NFL Sunday5
178Noticiero 65 Edicion Nocturna5View
179Noticiero Univision Edicion Nocturna5View
180ABC World News Now4View
181White Collar4
182Mi Corazon Es Tuyo4
183Eagles Game Day Kickoff4
184Hasta el Fin del Mundo4
185Motorcycle Racing4
186General Hospital4
187On the Money4
188FOX 29 News Special4View
189The Amazing Race4
190Desmadrugados4
191How to Get Away With Murder4
192La Malquerida4
193NBC 10 News at 5am4View
194Last Call With Carson Daly4
19520/204
196Sabado Gigante4
197Eagles Game Plan4
198Fiesta Mexicana4
199El Chavo Animado4
200Jane the Virgin3
201Inside Edition Weekend3
202OK TV3
203The Biggest Loser3
204Countdown to the CMA Awards 15 Songs That Changed Country Music3
205FOX29 News at 113View
206ABC World News Tonight3View
207Under the Dome3
208The NFL Today3
209Nashville2
210Once Upon a Time2
211CBS Morning News2View
212Fox29 Post Game Report2
213Glee2
214Extant2
215Supreme Justice With Judge Karen Mills2
216Sleepy Hollow2
217Eyewitness News Saturday2View
218The Secret Lives of Pets With Hoda Kotb2
219Comics Unleashed With Byron Allen2
220Americas Court With Judge Ross2
2212014 Breeders Cup2
222FOX MLB Pregame Show2
223The Cleveland Show2
2241st Look2
225The OT2
226The Walking Dead2
227Open House2
228American Ninja Warrior2
229Hoy2
230NFL Kickoff 20142
231High School Huddle2
232The Mass2
233Quiero Amarte2
234Survivor2
235The Middle2
236La Mission2
237Gracepoint2
238Up to the Minute2View
239Estrellados2
240Resurrection2
241Healthy Meals in Minutes2
242NBC 10 News2View
243Constantine2
244The McCarthys1
245HouseSmarts1
246Cita con Tu Salud1
247NFL Postgame1
248Gotham1
2492 Broke Girls1
250Sabadazo1
251Grimm1
252PHL17s In Focus1
253Justice for All With Judge Cristina Perez1
254Family Guy1
255Americas Funniest Home Videos1
256Made in Hollywood1
257Utopia1
258To Be Announced1
2592014 U.S. Open Tennis1
260Storm Stories1
261Hells Kitchen1
262NASCAR Racing1
263Lauren Lakes Paternity Court1
264For the Love of Music The Story of Nashville1
265FOX College Football Extra1
266Americas Next Top Model1
267Criminal Minds1
268Maury1
269Forever1
270Arrow1
271Eagles Game Day Final1
272Republica Deportiva1
273NCIS1
274George to the Rescue1
275A to Z1
276Elementary1
277Sal y Pimienta1
278MLB Baseball1
279Under the Lights1
280The Millers1
281Cougar Town1
282WNBA Basketball1
283Aqui y Ahora1
284Programa Pagado1
285Jerry Springer1
286Eagles Post Game Show1
287King of the Hill1
288Bachelor in Paradise1
289Philly Pheud1
290Festival Acapulco1
291Red Band Society1
292Cristela1
293SAF31
294Celebrity Name Game1
295Greys Anatomy1
296This Old House1
297Va Por Ti1
298Big Brother1
299Reckless1
300American Dad1
3012014 TCS New York City Marathon1
302Q With Jian Ghomeshi1
303Fox29 Sports Sunday1
304Beautiful Homes Great Estates1
305World of X Games1
306Breakfast with the Candidates1
307Leverage1




The Philly Political Media Watch Project

See more information about this project.